kl sentral adpanel evaluation 2014

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Copyright © 2008 – 2013 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds


THE KL SENTRAL ADPANEL MEDIUM

SECTION 1


The KL Sentral AdPanel Medium

•  Loca/on : Inside Stesen Sentral Kuala Lumpur

•  Product : 3thirds AdPanel PlaAorm Full Colour P6 LED Adver@sing Panels with Audio (Upgraded)

•  No. of Panels : 2 Panels (Upgraded)

•  Loca/on : Level 1 Main Concourse & Level 2 Main Entrance & Concourse Area

•  Screen Size : Level 1: 4.04m Width x 3.03m Height

: Level 2: 3.27m Width x 2.45m Height

•  Screening Hours : 18 hours daily (6am – 12 midnight)

•  Broadcast Cycle : 3 mins per cycle = 360 cycles per day (Updated)

•  Total Ad. Air/me : 1,080 mins/day = 32,400 mins/month = 388,800 mins/year

•  Media Owner : 3thirds Inc Sdn. Bhd.


To adver@se on LED Panels at

Level 1 & Level 2 of Stesen Sentral Kuala Lumpur

in direct viewing and exposure to more than

140,000 people traffic daily.

Upgraded & Opera+onal We are now providing

increased exposures, reduced cost, an improved medium

and increased traffic.


AdPanel @ Level 1 – Main Concourse

AdPanel @ Level 2 – Concourse

KL Sentral AdPanel: Medium reach and loca@on

§  One panel facing Level 1 Main Concourse Area, @cke@ng counters, plaZorm entrances, ATM machines and secondary entrance from adjoining shopping centre.

§  One panel facing Level 2 Entrance & Concourse Area, @cke@ng counters, main event area, wai@ng area and plaZorm entrances.

§  The KL Sentral AdPanel PlaAorm is audio enabled.

All logos and trademarks used in examples are the property of the respective companies they represent.


KL Sentral AdPanel Adver@sers -‐ Past & Present


THE TRAFFIC

SECTION 2


§  The recommenda/on for the KL Sentral Adver/sing Panel is based on the following:

§  Reach Your Target

§  Reach the now >>160,000 plus daily people traffic*1

§  Convert the mass market from compe/tor brands.

§  Influence The Affluent

§  Reach and influence the >>2 million interna/onal travelers that come through KL Sentral via KLIA annually.

§  High Opportunity to See

§  Average wait /me on concourse area is 20 minutes while commuters switch between lines, linger to shop, and dine at the bazaar.

*1 -‐ Details are available in Sec/on 2:Traffic

Why the KL Sentral AdPanel


Reach


Gombak / Batu Caves

Setapak / Melawa/

Se/awangsa / Sri Rampai

Wangsa Maju Ulu Klang / Keramat

Ampang

Pandah Jaya / Pandah Indah

Brickfields / Seputeh

Pantai Kerinchi

Sg. Besi / Salak South

Cheras / Sg. Besi

Kajang / Bangi / Serdang / Seri Kembangan

Puchong

Sri Petaling

Old Klang Road

Kelana Jaya

Damansara

Bandar Utama / TTDI

Mont Kiara / Sri Hartamas

Bangsar

Kuala Lumpur

Ti/wangsa

Selayang / Segambut

Kepong / Sg. Buloh

Shah Alam

Putrajaya / Cyberjaya Source : Department of Sta@s@cs Malaysia

Bandar Sunway / Subang Jaya / USJ

Klang / Meru 2009 (‘000)

2012 (‘000)

2013 (‘000)

WP. Kuala Lumpur 1,525.6 1,583.3 1,603.1

District Petaling 1,445.6 1,526.6 1,554.5

District Gombak 642.8 674.3 685.2

Total 3,614.0 3,748.2 3,842.9

Catchment Popula@on

5KM 10KM 15KM 20KM

Catchment Area


•  Influence the affluent KL Sentral users (middle to senior management level with high disposable income) who tradi/onally have low TV consump/on due to high flying lifestyle. KL Sentral serves as an important contact point

•  As consumers, they are prime targets for premium FMCG goods and services

•  As corporate stakeholders, they are prime targets for B2B products and services

§  With the mass market passing through KL Sentral each day, the KL Sentral AdPanel will assist in conver/ng exis/ng would be purchasers to immediate customers, increase impulsive purchasing as well as start an effec/ve viral marke/ng campaign.

§  With the adjoining Nu Sentral Shopping Centre now opera/onal, it provides a steady stream of consumers for both products and services.

§  From its ini/al launch, the KL Sentral area housed companies such as Perbadanan Insuran Deposit Malaysia, Samsung and Malaysian Industrial Development Authority. Since, it has grown to include developers such as UEM and CapitaLand, telecommunica/on giants such as Maxis and Bri/sh Telecom, Shell, Axiata, banks such as CIMB and Bank Rakyat just to name a few.

This provides an opportunity for adver@sers to reach not only the masses but those who guide and shape business in Malaysia.

Why it works for the Adver@ser


KL Sentral Traffic Annual Flow

0 50000

100000 150000

200000

2001

2006

2008

2009

2010

2014

Year

Year 2001 to Year 2014 Daily Traffic Growth §  Average passengers flow *1 :

§  160,000 /day

§  1,120,000 /week §  4,480,000 /month

§  53,760,000 /year

§  2 million interna/onal audience yearly (influence the affluent) *2

•  *1 – The Star (hop://www.bit.ly/KLS160000)

•  *2 – The EdgeDaily.com


§  Survey was conducted by Semasa Sentral Sdn Bhd in January 2010. Large percentage are middle aged to young adults – students, execu/ves, PMEB’s (Professionals, Managers, Execu/ves & Business Owners)

§  Tracked single entry passengers that was entering Semasa Sentral at all entry points

55%

10%

20%

15%

Passenger Profile Breakdown

Malay

Chinese

Indian

Foreigners and others

KL Sentral Traffic Flow


Household 600 samples

Commuter 400 samples

Office 200 samples

Overall 1,200 samples

Gender Male 51% 51% 63% 53%

Female 49% 49% 37% 47%

Age

18 -‐24 30% 49% 25% 36%

25 -‐ 29 17% 15% 27% 18%

30 -‐ 39 23% 17% 36% 23%

40 -‐ 49 17% 9% 9% 13%

50 -‐ 59 9% 7% 2% 7%

60 -‐ 65 4% 3% 1% 3%

Ethnicity

Malay 40% 49% 51% 45%

Chinese 49% 40% 29% 43%

Others 11% 11% 20% 12%

Marital Status

Single 48% 68% 60% 57%

Married 51% 30% 39% 41%

Separated / Divorced 1% 2% 1% 2%

Average household income RM6,673-‐00 RM5,325-‐00 RM9,607-‐00 RM6,706-‐00

Catchment Demographics (for sample size only)


THE SITE: EVALUATION OF KL SENTRAL AS AN INTEGRATED HUB & SURROUNDING LOCALITY

SECTION 3


KL Sentral – Integrated Transport Hub

Integrated Rail Hub

• LRT • Monorail • KTM Intercity • KTM Commuter • ETS • ERL (express train to KLIA)

Integrated Bus Hub

• KLIA Transfer • LCCT Transfer ( Low cost carrier terminal)

• City Shuole • Trunk buses • Local shuole • Express buses

KL City Air Terminal

• Recognized as XKL • Check in for all airlines.

Taxi Services

• All local taxi providers • Skybus

Convey your message to 53.76 million people annually via the strategically

posi/oned KL Sentral AdPanel PlaAorm.


Evalua@on – KL Sentral Tenants

KL Sentral houses some of the well known eateries, a college, full service banking and office related facilities, Air Asia Hub, telecommunications service providers, camera and various other shopping outlets.


§  KL Sentral is the central business district built around Malaysia’s largest integrated transit hub offering global connec/vity, excellent investment opportuni/es and business convenience. The development comprises of :

§  Corporate Offices

§  Commercial Space

§  Hotels & Bou/que Hotel

§  Conven/on Centre §  Entertainment Zone

§  Transport Hub

§  Residen/al Towers

KL Sentral – The Surrounding Locality


KL Sentral – The Surrounding Locality


Contact Info 3thirds Inc Sdn Bhd Bimal Prakash Director Email: [email protected] Alt. Email: [email protected] Mobile: +60 19 3954495

All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmioed, in any form or by any means, without the prior wrioen consent of 3thirds Inc Sdn. Bhd.

All logos and trademarks used in examples are the property of the respec/ve companies they represent.

kl sentral adpanel evaluation 2014

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