klöckner & co - capital market days 2009
DESCRIPTION
German operations and new warehouse structure October 6, 2009TRANSCRIPT
October 6, 2009
Dr. Oliver Falk CFO KSM
Klöckner & Co SECapital Market Days –German operations and new warehouse structure
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Disclaimer
This presentation contains forward-looking statements. These statements use words like “believes”, “assumes”, “expects”
or similar formulations. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of our company and those either expressed or implied by these statements. These factors include, among other things:
Downturns in the business cycle of the industries in which we compete;
Increases in the prices of our raw materials, especially if we are unable to pass these costs along to customers;
Fluctuation in international currency exchange rates as well as changes in the general economic climate
and other factors identified in this presentation.
In view of these uncertainties, we caution you not to place undue reliance on these forward-looking statements. We assume no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
This presentation is not an offer for sale or a solicitation of an offer to purchase any securities of Klöckner & Co SE or any of its affiliates ("Klöckner & Co").
Securities of Klöckner & Co, including, but not limited to, rights, shares and bonds, may not be offered or sold in the United States or to or for the account or benefit of U.S. persons (as such term is defined in Regulation S under the U.S. Securities Act of 1933, as amended (the "Securities Act")) unless registered under the Securities Act or pursuant to an exemption from such registration.
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Agenda
1. German operations
2. New warehouse structure
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Organizational structure
Country organization GermanySales branches managed by a regional sales managerManager processing & services for all branchesProduct management separated from sales organizationCentralized administration
Managing
DirectorsCEO / CFO
Central functions
Kassel
Landsberg
Bremen / Hamburg
Osnabrück
Hagen
Duisburg
Frechen
Personnel
Controlling
Logistics
/ QM
IT coordination
Poland
Rumania
MSC Vienna
Czech
Republic, Prague
Bulgaria
Edelstahlservice
SBZ Mágocs, Ungarn
SBZ Stuttgart
Mannheim
Zweygart Stahlhandel
Würzburg
Nuremburg
Regensburg
Munich
Zwickau
Sales coordination
Taxes
/ Legal Affaires
SBZ Velten
MSC Neumarkt
Accounting
Region North Region South Service & Processing Product
Management
S & P all warehouses
Eastern Europe
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Sales split by industry and product
Klöckner Stahl- und Metallhandel GmbHProducer-independent steel and metal distributor in GermanyDecentralized sales organization with strong connection in local marketsIndustry split KSM with less focus on construction and higher involvement in the machinery industry in comparison to KlöCoLogistic network with 18 warehouses in Germany
Klöckner & Co Group Sales split by product
In 2008
Sales split by industry
In 2008
Construction; 42%
Industrial machinery and equipment;
24%
On-sellers; 10%
Appliances/durable goods manufacturers; 7%
Automotive; 6%
Other; 11%
Tubes; 10%
Quality steel/stainless
steel; 9%
Aluminum; 6%
Other; 12%
Long products/sectional steel;
32%
Flat products; 31%
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Competition in Germany
Competition structureMarket share by competitor1)
(steel distribution industry)
Market in Germany is highly fragmented
63%
15%
Others1
Competitor
4
Competitor
3
Competitor
2
KSM
Competitor
1
6%
6%
5%
5%
●
Two competitors are mainly represented in the „big-volume“
business only●
Products are highly substitutable●
High customer loyalty in case of customized assortment, reliable delivery, good personal relationship and competitive prices
Consolidation of German market expected
1) % of sales
in Germany, source: Company estimates
Sales market shares in %
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Strategic elements
Klöckner Stahl- und Metallhandel GmbH
Suppliers Sourcing Products and services
Logistics/ Distribution Customers
Business process analysis
IT & communication
High priority in 2008/ 2009 besides restructuring acc. to Wave 1
and 2:
Implementation of a new SAP-System
Optimization of warehouse structure
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New SAP standard master template developed
Implementation of completely new developed SAP ERP 6.0 system in a 12-month project
Go Live on July 1, 2009 in Germany and Netherlands
International team of about 50 users (sales, logistics, purchasing, accounting, controlling) of the KlöCo Group designed best in class processes
Customizing and programming done through Group IT with limited support from external consultants
Blueprint CustomizingProgramming
Testing Migration
After Go Live Support
04/200907/2008 10/2008 07/2009
Go Live
SAP template, developed from Germany and Netherlands for KlöCo Group
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Advantage of new SAP – International purchasing
High data quality through centralized maintenance of material and supplier master data
Strengthening of negotiation power through bundling of purchasing volumes
Optimization of stocks
-
Distribution of purchasing volumes to the countries
-
Enforcement of intercompany business
-
Optimal stock level with minimum slow mover and stock-outs
-
Analysis, definition and controlling of quantity targets
Supplier performance measurement
International product catalogue and unified supplier master data
offer significant improvement for the KlöCo International Product Management:
Efficiency improvement for the KlöCo International Product Management
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Advantage of new SAP – International material exchange
The new SAP system uses one article number for one article in all countries - international product catalogueThe description of the articles is done in the respective languages, match codes are defined country specific as well – easy search for sales peopleRegional or national stocks of the countries can be used for countries in the neighbourhoodPotentials
-
Germany and Netherlands-
Germany and France-
Germany and Poland, Czech Republic and Austria
International product catalogue offers international usage of warehouses
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Advantage of new SAP – Customer profitability
Pilot for France and Spain using the “Prodacapo” tool-
Independent from the ERP system in use-
Ex post analysis of customer profitability for single or all ordersSAP ERP 6.0
-
Integrated order calculation with standard cost and PBT information, visible for all sales persons during sales process for each sales position
-
Cost accounting shows identical cost and PBT information –
monthly figures are accumulated figures generated out of previous sales processes
-
PBT information on profit center, product and customer level available-
Analysis of all orders of the customer in SAP Business Intelligence
Customer profitability on basis of standard costing during sales process available
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IT-Projectmanagement – SAP ERP 6.0 roll out map
Germany/ Netherlands
Bulgaria: end of 2009
Romania: end of 2009
Switzerland: first quarter 2011
Spain: end of second quarter 2010
UK: end of third quarter 2010
France: end of 2010
Belgium: first quarter 2010
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Agenda
1. German operations
2. New warehouse structure
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Turnover Germany Remarks
Turnover 2008: the darker the colour, the higher the turnover in the respective region
Highest turnover in the area of Papenburg in north Germany, following the Ruhrgebietarea, then Kassel, Leipzig, Würzburg, Nuremberg until Regensburg
Strongest volumes are achieved in Weser-Ems with shipyard business
The south west and partially the north eastern parts of Germany offer additional market potential
Basically, we need to know, where we sell in order to decide where to set up logistic facilities
Customer concentration
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Year 2000 Summary
Decentralized Setup in 2000
3 sales regions with 36 branches
thereof
-
20 multi metal distributors
-
1 processing center
-
15 specialized distributors
No separation between sales and product management
No material exchange between warehouses of one region
Aggregation of highly independent
profit centers
Decentralized Setup in 2000
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Year 2004 Summary
Regional material exchange 2004
Tightening of the warehouse structure through closure of 12 locations
No. of sales regions reduced to 2 with
-
19 multi metal distributors
-
2 processing centers
-
3 specialized distributors
Introduction of the “star concept” for a daily material exchange between the warehouses of one region
HUBs are in Hanover and Nuremberg
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Example: southern region
Nuremberg
City 2
City 6
City 3
City 5
City 4
City 1daily
daily
daily
4 x week
daily
daily
Star concept
48 hours delivery time to customers
Nuremberg warehouse used as HUB with unloading and loading of trucks during the night
Direct deliveries to customers starting with an order level higher than 10to
Customer related material bundling with complete deliveries to the customer
Cost allocation to the profit center
Principles
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One layer distribution structureuntil 2008
Two layer distribution structure with satellites starting 2009
All warehouses offer a complete assortment to local customersOptimization of stock only possible on warehouse levelSimple and direct delivery system
Steel mill
Full assortment
warehouse
Customer
New warehouse structure 2009
Optimization of stock for all warehouses of one regionA-articles (= fast mover) are available in local warehousesRegional or central stock offer a complete assortment Transport through intelligent logistic system
Cross-Dock
Regional or
central
warehouse with A-
and B-articles
Steel mill
Local warehouse with A-articles
Customer
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Year 2009
Warehouse network 2009
Sales regions unchanged
Further logistical improvements through shutdown of smaller warehouses in Coburg and Bamberg near the bigger plants in Würzburg and Nuremberg
Remaining 18 locations
-
13 multi metal distributors
-
2 processing centers
-
3 specialists
Establishing of regional and central warehouses
Implementation of a central product management organization
Summary
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Assortment and warehouse usage
ABC - classification Summary
A-article, stored locally, e.g. KTR 450
-
More than 40 sales positions per warehouse and year, broader customer structure assumed, limited slow mover risk
-
More than 100 to turnover per profit center and year, one purchase order in each quarter realistic, no risk of stock deprecation due to price declines
B-articles are stored in regional warehouses, if the number of sales positions is higher than 10 in the case of KTR 450
C-articles are not part of the assortment, with exception of products with high gross margins and customer specific material
Overall goal: High inventory turn ratewith minimum one purchase ordereach quarter
B-article C-article
Product group(KTR)
No. of salespositions
per branchand year
Turnoverin to per
branch andyear
No. of salespositionsper regionand year
No. of salespositionsper regionand year
450 ≥ 40 Pos. 100 to > 10 Pos. ≤ 10 Pos.
A-article
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Locations with stainless assortments
High number of warehouses with stainless steel assort-ment in Germany
ABC analysis shows bundling possibilities, one of them is the setup of a regional warehouse in Frechen
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Locations with aluminium assortments
Lower number of warehouses with aluminium assortment in Germany in comparison to stainless steel assortment
Due to similar product related logistical handling procedures, a regional warehouse for aluminium will also be located in Frechen
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Our symbol
the earsattentive to customer needs
the eyeslooking forward to new developments
the nosesniffling out opportunities
to improve performance
the ballsymbolic of our role to fetch
and carry for our customers
the legsalways moving fast to keep up with
the demands of the customers