klout denny
TRANSCRIPT
the Standard for Influence
By Denny Sawyer
Learning the Basics • Klout is a social media network tool designed to
measure your influence through analytics of other social media network platforms
• Reads various social media networks to produce an accurate Klout Score– Facebook – LinkedIn– Twitter– Instagram– Google+– Youtube
Facebook- mentions, likes, comments, wall posts, FriendsTwitter- Retweets, Mentions, List Memberships, Followers, LinkedIn- Title, Connections, Recommenders, Comments
Klout Perks!
Background
• Klout was founded in 2008 by Joe Fernandez to help you measure and leverage your influence
• Klout can help you decide;– Do others trust your opinions online?– What topics are you the most influential on?– How do you compare with your friends?
30 Every Second
In the News
• AD week is Saying “Klout Scores are now showing up on resumes
• Forbes says Klout is the new way of measuring people and their influence online
• Time Magazine- One of the 50 best websites of 2011
Companies using Klout
• Florida State- Some professor here base grades around Klout scores
• Popchips uses Klout and many other social networks to market their product– Allowed to send a sample to up to 5 friends through
perks• The Las Vegas Palms Hotel and Casino launched a
reward program in fall of 2010 called the Klout club• http://socialfresh.com/klout-how-to/
Key Performance Indicators (KPI)
• Set a target by having a score between 1 and 100– Parameters • Scores below 20 indicate light users with very little
influence• Scores around 30 indicate regular users with moderate
influence• Scores of 60 or over indicate that a user is very
influential in the social media and online world– These are found by analyzing a variety of social networks
Other Inspiring Comments
• Free samples at a supermarket• Higher influence better chance of getting
promoted• Other companies like PeerIndex and Twitter
Grader are also using some of the same tools. • Be aware of gimmick websites attempting at
access personal information