knockout obesity investor proposal 2013

7/29/2019 Knockout Obesity Investor Proposal 2013

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CONTENTS&GOALS

GOAL: Solve the childhood obesity crisis in one generation Approach the fight against obesity with a fresh POV:

Boxing teaches discipline, strength and overcoming

Unite boxing elite using existing platform: Knockout Obesity Seek investors to support Knockout Obesity:

Season 2 web based docu-series, long term national gymconcept, and pilot for national TV show

Partnerships, current and potential: First Ladys Lets Move, Boys Club of New York, AmericanDiabetes Association and major brands

Media exposure: Highlights & impact by numbers


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OBESITYIN

AMERICA


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WHYCAREABOUTOBESITY?

CAUSES MAJOR HEALTH PROBLEMS IN ADULTS & NOW CHILDREN!

Type 2 Diabetes Heart Disease Stroke Hypertension (High BP) Arthritis Cancer Fatty Liver Disease Ostructive Sleep Apnea High Cholesterol and moreALL CAN BE PREVENTED!


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WHYCAREABOUTOBESITY?

DRIVING UP HEALTH CARE

COSTS IN BILLIONS!

18 20% of current US GDPis spent on health care

Currently spending $190billion per year on obesityand related diseases

Obesity to account for ofnations direct health carespending by 2018

Treating preventable obesity-related diseases in US toincrease by $48 billion up to$66 billion per year by 2030

* Source: F as in Fat Report 2012

* UnitedHealth Group

* Reuters

OBESITY IS A BIG PROBLEM!WE NEED TO CREATE

GREATER CHANGE NOW!


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CHILDHOODOBESITYEPIDEMIC

OUR CHILDREN SHOULD NOTBE OVERWEIGHT, MUCH LESSOBESE!

Nearly one in every three Americanchildren are overweight or obese

Since 1980 obesity among children hasincreased dramatically: Doubled among children age 2 - 5 Tripled ages 6 - 11 Almost quadrupled ages 12 - 19

Overweight and obese children at higherrisk for chronic illnesses includingdiabetes, asthma, heart disease, cancer,stroke, sleep apnea, fatty liver diseaseand more

* Sources: CDC, Centers for Disease Control and Prevention(http://www.cdc.gov/healthyyouth/obesity/facts.htm)


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HISPANICS&AFRICANAMERICANS

HARDESTHITBYCHILDHOODOBESITY

Between 1988 and 2008 thepercentage increase of obese

boys age 2-19

Between 1988 and 2008 thepercentage increase of obese girls

age 2-19

44%

Among non-

Hispanic

white boys

85% Among

non-Hispanic

black boys

90%

Among

Hispanicboys

63% Among

non-Hispanic

white girls

79% Among

non-Hispanic

black girls

30%

Among

Hispanic girls


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OBESITYINTHEBIGAPPLE

147,000+ residents inBROOKLYN suffer fromType 2 Diabetes

Hospitalization in Brooklyn forDiabetes EXCEEDS that of New YorkState and the nation

Expenditures for New York's 1.4million overweight and obesechildren cost $327 million in 2011

* Source: Associated Press

* Kingsbrook Jewish Medical Center* Brooklyn Health Report, Suny Downstate Medical Center

1 in 4 New Yorkers isObese

1 in 3 New York Children isObese or Overweight


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HOWCANWEMAKEADIFFERENCE?

TEAM UP & CREATE GREATERIMPACT NATIONALLY!

EARLY CHILDHOOD

SCHOOLS

PHYSICAL ACTIVITY

NUTRITION

MENTORS & PEERS

CURB TECHNOLOGY

ENRICHING PARTNERSHIPS


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KNOCKOUT

OBESITY


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ABOUT

KNOCKOUTOBESITY

Non-profit dedicated to anti-obesity cause Web based docu-series featured 5 New

Yorkers who accepted 4 month weightloss challenge (108,000+ VIEWERS in 4

months for Season 1)

GOAL = 510% body weight loss (eachparticipant lost more than goal %)

Achieved weight loss goals throughrigorous boxing regimen 4 to 6 days aweek + lifestyle change in place of shortterm diet

Participants worked with certified team ofexperts & trained with mentor andchampion Dimitrios Verteouris


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THEFOUNDER

Founder Dimitrios Verteouris featured onFood Networks Fat Chef reality show

Lost 85lbs in 3 months; 107lbs to date Owner of 3 Natures Grill restaurants Not done yet! Will lose more weight and

participate in summer boxing matches

LOSTOVER100LBSTODATE


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LIVEYOURDREAM

Dimitrios is pursuing his personal dream to becomea professional boxer:

He signed up for his first bout to inspire himselfto lose weight and succeeded!

Dimitrios unites the boxing community and the fightagainst obesity:

He relates to the struggle of the obese Uses boxing to teach self-discipline Expands consumer appreciation for the sport


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HEALTH&FITNESSEXPERTS

CHILDHOOD OBESITY SPECIALIST

Dr. Wendy Scinta, Founder of Medical

Weight Loss of New York, PLLCWeight Loss Expert, Steve Harvey Show

CELEBRITY FITNESS GURU

Robert Brace, Personal Training

and Group FitnessFitness Expert, NY Daily News, eHow

As featured by:


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KNOCKOUT

SUCCESS!

Youngest participant, Andy Jimenez lost

54lbs in 4 months !

254 lbs 202 lbs

=21.43%Body weight

loss


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108,000+ views to date onYouTube

ONLINEREALITYSERIES

Incorporate sponsors in credits. Major sponsor isseries Presenter. Special events included in

credit, such as Diabetes EXPO hosted by partner

American Diabetes Association.


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MEDIASTRATEGY

PRINT EXCLUSIVE WITH NEW YORK POST SPECIAL EVENT TO INTRODUCE

SEASON 2 CAST

BROADCAST INTERVIEWS Consideration for The Doctors, Wendy

Williams, Steve Harvey TV, GMA, Today

Show

SHOWCASING SERIES ON TIVO & ROKU Possibly Xbox Live to syndicate

(50 million homes globally)


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NY Post Readership = 2,163,611


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OK! Magazine Readership = 6.6 Million

NY Daily News Readership = 2,082,400


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CLICK HERE TO VIEW THE INSIDER

2,432,000viewers
https://vimeo.com/53272892


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www.Facebook.com/

KOobesity

www.Twitter.com/KOobesityNYC

www.YouTube.com/user/KOobesity

www.KOobesity.tumblr.com

SOCIALMEDIA
http://koobesity.tumblr.com/http://www.youtube.com/user/koobesityhttps://twitter.com/koobesityNYChttp://www.facebook.com/koobesity


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CLICK HERE TO WATCH THE SERIES
http://www.youtube.com/user/koobesity


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COMMUNITYOUTREACH&

IMPACT


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CHILDHOOD OBESITY SPECIALIST Dr. Wendy Scinta served onWhite House Task Force for Childhood Obesity, and is a formerspeaker at World Health Congress in D.C.

Potential collaboration with Partnership for Healthier America,which oversees First Lady Michelle Obamas Lets Move! Program

Currently NO boxing program associated with Lets Move!

PARTNERWITHTHE

FIRSTLADY


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COMMUNITYPARTNERAMERICANDIABETESASSOCIATION

Strengthen your brandas COMMUNITY ALLY

Knockout Obesity hosted health & fitnessdemo at Diabetes EXPO, March 9, 2013

10,000+ attendees; 300+ audience members Focused on Family & Childhood Obesity Branding, flyer distribution and logo visibility Filmed for inclusion in Season 2


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BOYSCLUBOFNY

BCNY serves nearly 4,000 boys who aremembers of 3 full-service clubhouses inManhattans Lower East Side, EastHarlem, and Flushing, Queens

Membership is 44% Latino, 38% African-American, 14% Asian or Pacific Islander,and 4% Caucasian

Average family income of $25,770 75% of BCNY membership is at or below

the poverty line

We provide boys the opportunity toacquire skills to make their goals areality. For without hope for the future,boys have no reason to strive; butwithout the skills to achieve their dreams,

hope is just an empty promise. - BCNY


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BOXINGPROGRAMATBCNY

SUMMER PILOT AT BCNY LOWER EASTSIDE LOCATION

Boxing class offered once per week 3 classes, one hour each, divided according to age group

Explorers (6 9), Juniors (10 13), Seniors (14 20)

Gloves donated by Everlast and/or Ediroc Dimitrios trains boxing class with aid of professional boxer each week New pro boxer each week who can relate to and empower BCNY members;

Paulie Malignaggi, Shane Mosley and others have signed up

Initial class to educate on obesity and the need for proper nutrition and exercise intodays youth incorporate exercises and game. Dimitrios presents with,

Wendy Scinta: Childhood Obesity Specialist Robert Brace: Celebrity Fitness Expert Surprise boxing guest

Film summer classes for inclusion in Season 2 Potentially broadcast on YouTube, TiVo, Roku, Xbox, Discovery Health & Fitness

and pitch to major networks


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KNOCKOUTOBESITY

PROGRAMGOALS

Encourage discipline, and strengthen existing nutrition and fitness education at BCNY Successfully engage three age groups at BCNY utilizing boxing

Explorers (6 9), Juniors (10 13), Seniors (14 20) Measure overall impact and within age groups, through weekly attendance

Positive feedback and sustainability with pilot program Ask children/parents to score program and provide written feedback Develop and implement training program to teach existing staff Continue boxing program year round at all BCNY locations

Generate awareness of BCNY and KnockoutObesity through press outreach, social media,and communication with existing BCNYmembers and local neighborhoods

Develop community partnerships (NYC.gov,Department of Health & Mental Hygiene,Revolution Foods)


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BOXINGCOLLECTIVE

CROSS PROMOTION + COMMUNITY GRASSROOT EFFORT

Leverage NYC boxing gyms in non-competitive alliance (140+ locations in NYC) It doesnt matter where you train, just get out there and train! Strengthen the boxing community and appeal to non-enthusiasts Collective to offer fitness/nutrition classes free & open to the public

Generate movement building to empower local community Partners participate in community promotions to strengthen impact


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Avoid stigmatizing Surround yourself with peers (focus on FAMILIES) Receive professional aid in nutrition, wellness & fitness

INTHE

WORKS

FIRSTevergym

EXCLUSIVELYfor

the

OVERWEIGHT

&OBESE


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WHYINVEST?

Be at the forefrontwhen boxing steps into the ring to fight obesity Expand media base and reap the benefits of local and national exposure Contribute to a cause to help children AND demonstrates results with a

physical product: Produce Season 2

Participate in pilot to be shopped to major networks already interested inKnockout Obesity concept

Build the first ever gym for the overweight/obese in Brooklyn, withstrategy to expand nationally

This is of GREATEST interest to networks. As Biggest Loserloses ground,networks want a weight loss concept that is fresh, real and current

Gain notoriety from partnership with First Lady and Lets Move Additional return on investment with brand sponsorships


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CONTACT

On Point Publishing

Katherine Kostreva

[email protected]

727.492.6421
mailto:[email protected]

knockout obesity investor proposal 2013

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