know all about green tea & its benefits - tetley green tea india

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Know All About Green Tea

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Page 1: Know All About Green Tea & Its Benefits - Tetley Green Tea India

Know All About Green Tea

Page 2: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What is Green Tea?

• Green tea is made from the leaves of Camellia sinensis that have undergone a process of steaming (heat treatment, multiple rolling and drying. The step of fermentation (oxidation) is skipped after rolling, as the enzymes are inactivated through steaming

• Green tea brew has a delicate taste and is light green or golden in color

• The demand of green tea has increased considerably in the last decade

• The main reason being increase in the awareness of its health benefits

Page 3: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What are the different types/flavours?

Green tea is blended with natural herbal or fruit flavours to create a wide variety of flavored tea variants like –

• Honey

• Lemon

• Ginger

• Aloe Vera

• Citrus & Spice

Page 4: Know All About Green Tea & Its Benefits - Tetley Green Tea India

Manufacturing Process

Page 5: Know All About Green Tea & Its Benefits - Tetley Green Tea India

How is it manufactured?

• Freshly plucked leaves are processed

• The leaves are heated (through steaming or pan firing) almost immediately to inactivate the enzymes, to prevent oxidation

• The tea is then rolled partially and dried partially to bring down the moisture to enable a second rolling.

• The partially dried leaves are rolled again to give it shape

• The rolled leaves are fully dried and graded

Page 6: Know All About Green Tea & Its Benefits - Tetley Green Tea India

Business Insights

Page 7: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What is the demand globally?

• The global market share of green tea has risen from 17% to 31% over the past decade

• The Indian Green Tea market is growing by over 50% Y-O-Y

• It is expected to increase from its current size of INR 1500 crores to INR 6000 crores

( *source: Economic Times and Zee News)

Page 8: Know All About Green Tea & Its Benefits - Tetley Green Tea India

How much is produced in India?• India is one of the largest producers of tea in the world

• Of the 11 m Kg green tea produced, 8m Kg is exported and around 3 mKg is available for domestic market

• It’s share is estimated to touch 160 million kg, or about 20 % of the market, in the coming few years

95%

5%

Market Share of Green Tea in India

Other Teas

Green tea

Page 9: Know All About Green Tea & Its Benefits - Tetley Green Tea India

How much is Consumed in India?

• India is also one of the largest tea-drinking nations

• Demand for green tea is growing at a rate of 17 per cent per annum against only 3 per cent for black tea in the domestic market

• With a population of 1.21 billion, India is becoming the powerhouse of green tea market

( *source: Economic Times and Zee News)

Page 10: Know All About Green Tea & Its Benefits - Tetley Green Tea India
Page 11: Know All About Green Tea & Its Benefits - Tetley Green Tea India

How nutritious is Green Tea?

• Green tea is a hydrating calorie-free beverage whose consumption is recommended upto 3 - 4 cups per day

• With 99.5% water per cup, it is an ideal beverage for body hydration

• It is a good source of polyphenols which are antioxidants

Page 12: Know All About Green Tea & Its Benefits - Tetley Green Tea India

• It is a rich source of Manganese and many other beneficial minerals as Zinc, Chromium and Selenium

• It’s most important active component is Epigallocatechin gallate (EGCG)• Also contains L- theanine a type of Amino acid • Tea is not a good source of nutrition

Page 13: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What are the Benefits?*

Helps to protect the cells from various types of Cancers like Bladder, Breast, Ovarian, Pancreatic, Prostate etc.

Helps in lowering the cholesterol level in the body and preventing Heart Disease and Stroke

Burns fat and boosts metabolism rate naturally thus helping in Weight Loss and prevents Obesity

* Based on various published scientific literature available in public domain, though no claim has been approved yet in many geographies on the beneficial effects of green tea

Page 14: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What are the Benefits? *

Has Anti-aging properties and also helps in keeping the skin healthy and fighting Skin Cancer

Improves lipid and glucose Metabolism, lowers your Blood Sugar Level and hence, prevents Diabetes

Helps cure Liver Diseases

* Based on various published scientific literature available in public domain, though no claim has been approved yet in many geographies on the beneficial effects of green tea

Page 15: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What are the Benefits? *Destroys bacteria and viruses that cause many Dental Diseases and reduces bad breath

Prevents Hair Loss

Polyphenols and Flavonoids help in boosting Immunity

* Based on various published scientific literature available in public domain, though no claim has been approved yet in many geographies on the beneficial effects of green tea

Page 16: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What are the Benefits? *Helps in fighting Cold and Flu and reduces the severity of Asthma

Kills bacteria which cause Food Poisoning, relieves Allergies and also helps with Ear Infection problems

Scientists have found that EGCG stops the HIV Virus from spreading

* Based on various published scientific literature available in public domain, though no claim has been approved yet in many geographies on the beneficial effects of green tea

Page 17: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What are the Benefits? *

It has High Fluoride content that keeps bones strong and preserves Bone Density

Helps in boosting your memory, reducing the effect of Alzheimer's and preventing cell damage in the brain which could cause Parkinson's

Helps relieve Stress and Anxiety

* Based on various published scientific literature available in public domain, though no claim has been approved yet in many geographies on the beneficial effects of green tea

Read more about benefits of green tea from tea experts on Tetley Green Tea

Page 18: Know All About Green Tea & Its Benefits - Tetley Green Tea India

Green Tea v/s Others

Page 19: Know All About Green Tea & Its Benefits - Tetley Green Tea India

How is it better than others?

Beverage Caffeine Content per Cup (in mg)

Coffee 80 – 90 Black Tea 50 - 60Green Tea 50 - 60

• A cup of coffee contain more caffeine than green tea or black tea

• Tea is good source of fluoride which is beneficial in protection of tooth

• Caffeine in tea works as a stimulant and keep one alert and active.

• Green tea is more beneficial for health than other sweetened beverages

Page 20: Know All About Green Tea & Its Benefits - Tetley Green Tea India

Expert Opinions

Page 21: Know All About Green Tea & Its Benefits - Tetley Green Tea India

What do Experts say?

• The University of Maryland Medical Centre: Recommends limiting your tea intake to 5 servings daily, and opting for green tea over black tea.

• National Cancer Institute: The polyphenols in tea have been shown to decrease tumor growth in laboratory and animal studies and may protect against damage caused by ultraviolet UVB radiation

• Boston University School of Medicine: Green tea consumption, with its high levels of antioxidant flavonoids such as EGCG, has been noted as one of the potential reasons for this. Green tea works on multiple levels from protection and prevention to treatment, blocking inflammation and cancer

*Sources:http://www.cancer.gov/cancertopics/factsheet/prevention/teahttp://www.lef.org/magazine/mag2008/apr2008_New-Research-On-The-Health-Benefits-Of-Green-Tea_01.htm

Page 22: Know All About Green Tea & Its Benefits - Tetley Green Tea India

• Journal of the American College of Nutrition: The polyphenols, flavonoids and antioxidants naturally found in green tea have been associated with improved body weight control and reduced risk of cardiovascular disease and some forms of cancer

• Journal of the American Medical Association: Published that becoming a daily drinker of tea may help extend your lifespan. Study authors found a connection between regularly drinking green tea (5 cups or more per day) and a reduction in risk of death from all causes

• Texas Tech University Health Sciences Center Lubbock: Green tea appeared to benefit bone health more than other types of tea

*Sources: http://www.livestrong.com/article/288832-caffeine-in-green-tea-vs-coffee/http://www.agingcare.com/Articles/coffee-versus-green-tea-153136.htmhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2754215/http://www.teausa.org/teausa/images/Shen%20Abstract.pdf

Page 23: Know All About Green Tea & Its Benefits - Tetley Green Tea India

Visit our official website www.tetleygreentea.com to know more about Green Tea