Know, Engage, Sell

Harnessing the Power of Social Data for Your Business

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The Scope of Social Media in Indonesia

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20+ Million Users30,000+ Tweets Per Minute 65+ Million Users

*Source: WeareSocial.SG

Unknown (But A Lot)

Your Industry

Your Followers

Discover Your Audience

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Location, Income, education, hobbies?

Demographics Have Gone Out The Window

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How Do We Really Get To Know Our Audience

Beyond Our Followers?

Look Broader

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Look Broader

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What’s Trending?

Who’s Talking?

Where Are They Talking?

Look Closer

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What Are The Issues?

Who Are My Competitors?

Where Are They Sharing?

#OOTD

#OOTD

Fashion & Self-Expression

#OOTD In 30 days

11,257 Posts

1,030 Engagements

7,271 Authors

#OOTD on Twitter, 8 May – 8 June 2015, Source: Sonar

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What’s Trending?

#OOTD on Twitter, 8 May – 8 June 2015, Source: Sonar

Who Are The Influencers?

@sophie_tobellyClozette Fashion Ambassador2 Engagements, 70K Viral Reach

@ikramarkiWriter & Blogger

34 Engagements, 29K Viral Reach

@lunamaya26Celebrity, Owner of Lunahabit

38 Engagements, 20K Viral Reach

So, How Does This Benefit Brands?

Know

Engage

Convert

Generate Leads

What Next?

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“Digital Listening is Putting an Ear to The Internet”

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o Learn More About Your Audience

o Tailor Your Communication For Interaction

o Measure Your Engagement Results

Digital Listening Can Help..

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• Find a tool or platform

• Setup Keywords Relevant to Your brand and industry

• Make sure your tool is localized

• Get Bi-Weekly or Monthly Reports

So, How Do I Start?

“Discover Your Audience and Start Selling Without Selling”

Let’s Start Listening

www.sonar.id

@sonarplatform

www.slideshare.net/amienz1/