Hi! I’m Rob.

What we’ll cover today

The World of NewsNew

The World of NewsNew

Where do we fit in?

How do we fit in?

–David Meerman Scott

Newsjacking: (n) the art of leveraging current events for your own (or your

brand’s own) positive exposure.

The News ReleaseNew

Good stories Direct to audience !Leverage experts !Are real time

****

Developing a newsroom mentality

Real-time PR

Consume news Streamline approvals !Prep experts !Empower faculty !Curation

*****

Case studies

The Lone Ranger O Captain My Captain !

**

Case studies

The Lone Ranger O Captain My Captain !

**

The- The new world of news offers challenges & opportunities for higher ed marketers. !- Always-on content development helps your institution stay top of mind in your communities. !- Leverage your faculty’s expertise to tie into news articles. !!

!

Recap