Know the ROI of your ThomasNet Marketing Program

• Tracks who contacted you as a result of your ThomasNet program…not views, visits, or clicks…actual contacts…buyers who contacted you about the products/services you make, service or sell.

• Tracks all contacts by ThomasNet.com users at your website including:

– Phone calls placed by ThomasNet users while visiting your website

– E-mails sent from ThomasNet users on your website– Contact Us forms/RFQ’s submitted by ThomasNet

users on your website

How does Mirror Site Tracking (MST) work?

• Using web technology we dynamically generate a mirror image of your website accessible only through your ThomasNet program

• The “mirror site” swaps in tracking phones, email forms and tags any website form “on the fly” as each web page is requested by ThomasNet users

• This allows ThomasNet to track and record phone calls, track emails sent and web forms submitted by ThomasNet users

• Reports are generated monthly and includes links to listen to the actual calls

• Only ThomasNet users access the “Mirror Site” all other traffic continues to access your website as usual

Monthly Reports - Activity and Contacts from ThomasNet.com

MST - Campaign Activity Summary

MST – Sample Visit Report

• Shows daily activity• Details contacts by

day

MST – Sample Call Report

• Details who called, when and their phone number

• Click the red phone to listen to recorded calls from ThomasNet users

MST – Sample Email Report

• Emails sent by ThomasNet users from your site

• Contact names & email address

• Phone numbers when provided

MST - Sample Web Events Report

• Tracks website forms submitted by ThomasNet users

• Determine effectiveness of your website forms

What do Industrial Buyers typically do when they reach your site?*

64% Call• Calling is by far the most preferred method of contact by

Industrial Buyers and Engineers – and the hardest to track

25% Send Email• A recent ThomasNet survey indicated purchasing agents use

email to manage RFQ’s

11% Submit Website Forms e.g. Contact Us, RFQ’s, Orders

• find out how well your website forms convert

*Aggregate statistics based on >500 companies using Mirror Site Tracking to determine ROI

Listen to an Actual Call • ThomasNet client – Manufacturer & Distributor of

Rubber Products

What did this client learn from this call?• Had no tracking in place – couldn’t determine ROI• Results demonstrated ThomasNet delivers • Discovered poor call routing and sales follow-up

*Actual call edited to protect confidentiality

What was this client’s reaction?

• This client called Mirror Site Tracking “the single greatest sales tool he has ever seen/heard.” 

• Revamped sales training, call handling protocol and added special phone lines…

“for the good calls coming from ThomasNet”• “We’re sitting here in the batting cage and you

guys keep lobbing meat balls right over the plate!”

Listen to Another Call

ThomasNet Client - Metals Distributor

What the client learned from Mirror Site Tracking… • Out of 130 phone calls received last month

– 14.5% calls went unanswered– Average time on hold was >1:00 minute– 70% of ThomasNet callers had actual products

specs for quote or purchase – 30% of sales conversations started with “We don’t

have that in stock” vs “When do you need that by?”

*Actual call edited to protect confidentiality

This client’s learned…

• Previously his branch offices claimed they were not getting any business from ThomasNet.

• Client noted: “The majority of ThomasNet calls are orders and the average order is well above our typical order.”

• Client heard how his branch offices handled calls…• Now client is working towards increased profits from

sales & customer service training

ThomasNet Client - Plastic Products Mfg.

• Last year client questioned ThomasNet’s value• Client felt general search engines were driving more

traffic therefore, he assumed, more ROI• Client signed up for Mirror Site Tracking – Results

proved ThomasNet works• Client got involved with his ThomasNet program –

changed rank/headings and increased $• This year’s results…

• *Actual call edited to protect confidentiality

What Recession?

• 11,150 ThomasNet visits that resulted in:– 646 Calls– 227 Emails– 1,534 RFQ’s submitted– 105 Contact Us forms submitted– 11 Franchise Request submitted

• Actual ThomasNet results - Jan 1st to June 30, 2009

Sign-up for Mirror Site Tracking Today

1. Know the exact return on your ThomasNet investment

2. Listen to how your sales staff interacts with potential customers

3. Invest only where there is real ROI

4. Find out ThomasNet is delivering real ROI…sign up for free, today