know what you don't know: starting a nonprofit

/emilydavisconsulting /AskEmilyD

@ImpactHubBldr #nonprofit #startup #socent

Emily Davis, MNM, CGT Emily Davis Consulting

February 3rd 2015, 8:00 – 10:00 a.m. Office hours following by sign up



TURN ON YOUR TECH



Name & Title Organization

60 seconds or less

1 Question for Today

Mission Moment



A LITTLE ABOUT ME…



WHY NONPROFIT?

•  Donations •  Tax exempt •  Feels good! •  Impact •  Appealing •  Everyone’s

doing it •  It’s easy, right?



WHY NOT TO START A NONPROFIT

•  Saturated market •  Competition for

funding •  More operations

than programs •  No widgets to sell •  Volunteer

development •  Alternative

models



Legal Structure

Finances

Fundraising Governance

Human Resources

Outreach

Program Design &

Eval



ORGANIZATIONAL LIFECYCLE



LEGAL STRUCTURE

•  501(c)3 •  501(c)4 •  501(c)6 •  Fiscal

sponsorship •  Volunteer run •  Bylaws •  Registration •  Compliance •  PATRIOT Act



BOARD GOVERNANCE

MINIMUM BOARD IDEAL BOARD SIZE

TIME TALENT TREASURE TIES INVEST



GOVERNANCE CHECKLIST

•  Expectations •  Recruitment •  Retention •  Accountability •  Ensuring

resources •  Evaluation •  Family & friends



BOARD HATS

Legal Hat

Ambassador Hat

Volunteer Hat



SHARED LEADERSHIP

Board Leads

Shares values thru policies that put mission in action

Hires, supports, assesses ED

Opens funding resources in community

Oversees financial due diligence

Recruits & retains new board members

ED Leads

Develops/ Proposes policy questions

Hires, supervises, motivates staff

Develops & implements programs

Shared Leadership

Strategic plan

Fundraising plan & strategies

Evaluations

Prep board meetings



FUND DEVELOPMENT

Diversity is key

Individuals

Special events

Foundation grants

Gov’t grants

Corporate sponsorship

Earned income

Service clubs



U.S GIVING BY DONATION TYPE



U.S GIVING BY INTEREST AREA



FUNDRAISING ESSENTIALS

Prospect

Identify

Cultivate Solicit

Steward



GIVING PYRAMID

New gifts

Annual donors

Midsize donors

Major donors

Planned giving



FINANCIAL MANAGEMENT

•  Accounting •  Financial

software •  Budget •  Reserves •  UBIT •  “Overhead”

•  Staff •  Equipment •  Supplies

•  Make a profit!



COMMUNITY ENGAGEMENT

Awareness about service or giving

Interest in learning about service or giving

Desire to buy service from org or donate

Action when service purchased or donation is made

*© 2010 Beth Kanter



WHERE WILL YOU GO?

•  Strategy and plan •  Target audiences •  Analog vs. digital •  Identity

statement •  Message map •  Budget •  Measurement



PROGRAM DESIGN & EVALUATION

•  Logic model •  Strategy screen •  Event-decision

making rubric •  Measurement

strategies •  Evaluate

everything! •  Demonstrate

impact



HUMAN RESOURCES

•  Set up for success

•  Leadership vs. management

•  Job descriptions •  Evaluation •  Value the work •  Incentivize •  Be realistic!



FOUNDER’S ROLE

•  Title •  Not CEO &

President •  Founder’s

Syndrome •  Make yourself

dispensable •  Not about you •  Set them up for

success



VOLUNTEER DEVELOPMENT

• Always YES • Wants to help everyone & everything

• Caution!

OVER-COMMITTED

• Need lots to stay engaged

• Don’t let them sit around

BUSY, BUSY, BUSY

• Verbal & print

• Use titles & acknowledgment

LIKES RECOGNITION

• Stays focused & on track • Great for events • May get discouraged by others’ lack of support

ORGANIZER

• Lots of ideas for improvement

• Pair with an Organizer to keep things moving

CREATIVE



NEXT STEPS

•  Get real •  Budget •  Find the right

people •  Know your value •  Raise money •  Understand the

ecosystem •  Invest

•  Reading •  Coaching •  Trainings



Emily Davis, MNM Emily Davis Consulting

(720) 515-0581 [email protected]

emilydavisconsulting.com emilydavisconsulting.com/blog

know what you don't know: starting a nonprofit

Government & Nonprofit

socent u

socent emily davis

new board members ed

funding resources

s giving

corporate sponsorship

cgt emily davis consulting

action hires