know your enemy - how to kill an enterprise social networking initiative
DESCRIPTION
Slides from my talk at SocialConnections VII in Stockholm about the best way to stop any Enterprise Social Networking initiative and keep people from partizipating on a companies social intranet.TRANSCRIPT
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Know your Enemy How to successfully prevent Enterprise Social
Networking Alexander Kluge @alecmcint #soccnx #kyESNe
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#soccnx #kyESNe @alecmcint
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Alexander Kluge (@alecmcint)
#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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Know your Enemy Please tweet your tips!
#kyESNe #soccnx
@alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
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When in Rome, do as the Romans do. So let´s assimilate. #soccnx #kyESNe @alecmcint
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Project Setup
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Let IT run the project #soccnx #kyESNe @alecmcint
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Let the E2.0 Enthusiast run the project
https://britespokesdevstorage.blob.core.windows.net/images/experiences//brite-spokes-website_sports-enthusiast-image-1.jpg
#soccnx #kyESNe @alecmcint
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Special Tip for large Enterprises: Build two competing teams! tecmidwest.blogspot.com
#soccnx #kyESNe @alecmcint
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Kick off immediatly. Who needs a pilot project anyway? http://wallstreetinsanity.com
#soccnx #kyESNe @alecmcint
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Declare „Social“ has nothing to do with the existing Intranet and its structure! #soccnx #kyESNe @alecmcint
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Set up a detailed 10 year plan for Social Business! #soccnx #kyESNe @alecmcint
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Technology
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Claim „Any Device, Any Place“ right from the Start!
Tierto.com
#soccnx #kyESNe @alecmcint
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Rebuild your social network according to legal department. Build as many popup windows as possible #soccnx #kyESNe @alecmcint
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Define maximum compatibility. Demand for IE6 support, enable Javascript and Flash. #soccnx #kyESNe @alecmcint
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Define maximum number of featues and tools in your ESN. Your users need options! #soccnx #kyESNe @alecmcint
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Focus on Social Analytics! Build a huge analytics platform! #soccnx #kyESNe @alecmcint
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Integrate critical business processes – and end up with the canteen menu #soccnx #kyESNe @alecmcint
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Communication
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„Facebook and Youtube for our Company“! Management will love that claim! #soccnx #kyESNe @alecmcint
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Don´t care about corporate culture. #soccnx #kyESNe @alecmcint
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Image Video with CEO talking about openess. But let Corporate Com blog in the name of the CEO #soccnx #kyESNe @alecmcint
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Announce massive cost savings by introducing your ESN. This is the right signal for your employess.
#soccnx #kyESNe @alecmcint
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Digitalize the employee magazin. Stop the paper version. Write about it in the magazin. Wait till former CEO calls.
#soccnx #kyESNe @alecmcint
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Spam the new ESN platform with cat content. Management will love it! #soccnx #kyESNe @alecmcint
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Implementation and Rollout
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Repeat after me: Don´t ever ever involve middle management! Pro Tip: Start Bottom Up only!
#soccnx #kyESNe @alecmcint
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Do not talk to the workers council before launch! Invite the members to your launch party. Thats enough. #soccnx #kyESNe @alecmcint
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Training? Noone ever was trained to use Facebook! #soccnx #kyESNe @alecmcint
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Older employees need new skills! Send in the geeks to teach new technology! #soccnx #kyESNe @alecmcint
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Let departments and Business Units pay per user. Or per Usage. Or both.
iStock Photo
#soccnx #kyESNe @alecmcint
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Strike back! Now it´s your time: The Empire Strikes Back!
#soccnx #kyESNe @alecmcint
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Ask for the ROI #soccnx #kyESNe @alecmcint
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Do not tolerate criticism or dumb questions! This is YOUR COMPANIES network! #soccnx #kyESNe @alecmcint
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Feed the sceptical managers. With VIPs ignoring social, why build an ESN? #soccnx #kyESNe @alecmcint
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Raise the „Shitstorm“ topic. Tell stories you read in cheap newspapers. #soccnx #kyESNe @alecmcint
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Ask for all kinds of certificates. Call for a compliance and security audit. Mention the NSA. #soccnx #kyESNe @alecmcint
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If this does not help: Mention the iCloud hack. Tell you CEO this internet thing is insecure by design. #soccnx #kyESNe @alecmcint
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Build the Social Dessert: Do not support CxO. Leave Top Management alone. #soccnx #kyESNe @alecmcint
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#soccnx #kyESNe @alecmcint
And while we are here in Stockholm: The Vasa. An excellent example of failed communication and collaboration.
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Q&A
Alexander Kluge @alecmcint
#soccnx #kyESNe @alecmcint