Telematics 2009, Munich, November 2009Know Your Place; Geo Without Maps

Gary Gale, Yahoo! Geo Technologies

04/12/2023

Web 1.0: Web of Documents Web 2.0: Web of PeopleWeb x: Web of the World

A Geo-Enriched, Location-Aware Internet

“Webvolution”

04/12/2023

“LOCAL” – DEPENDENT ON LOCATION

ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/

04/12/2023

• Local search is rapidly growing: 55% volume growth 07-08

• ~15% of all PC search queries are local

• ~45% of all mobile queries are local

Sources: comScore, iConsumer, data.yahoo.com

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

Jul07

Sep07

Nov07

Jan08

Mar08

May08

Jul08

Sep08

Nov08

ALL LOCATIONS

Yahoo!

Google

Yelp

YPC

CitySearch

Ask

MSN

Local Search Query Volume Is Growing

04/12/2023

Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”

Local Search Query Volume Is Growing

04/12/2023

21.0%Internet

Newspaper

0.4%Radio

0.8%Yellow Pages

4.9%Broadcast TV

8.8%Cable TV

4.3%Magazine

2007-12 Projected Local Ad Spend CAGR

-2.5%

Source: VSS, Borrell Associates

Ad Spend is Moving Online …

04/12/2023

Share of Total US Advertising

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Newspaper

Radio

Yellow Pages

Broadcast TV

Internet

Cable TV

Magazine

Mobile

Source: Veronis Suhler Stevenson

… At the Expense of Other Media Sources

04/12/2023

LOCATION IS BECOMING UBIQUITOUS

stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

04/12/2023

Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”

Location-Based Online Advertising Location-Based IPhone Apps

Community Mapping GPS-Enabled PhonesLocation Device Sales

04/12/202310

I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE

04/12/2023

The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial

– Matthews & Herbert, 2008

04/12/202312Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/

WEB SERVERS

04/12/202313

51° 30' 50.0868", 0° 7' 42.8514"

163.1.117.210

20442/6015

#C5243B212

(125 Shaftesbury Avenue, London, UK)

(Oxford, UK)

(Brest, France)

(Wilmington, Delaware, USA)

04/12/202314National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/

WEB SURFERS

04/12/202315

The West End

Downtown

The Shops

The High Street

04/12/202316

The Online WorldFormal, normalised, structured, regular

The Offline World

Informal, eccentric, bizarre, irregular

The Real World“We Are Here”

04/12/2023

DATA WANTED

Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

04/12/202318

04/12/2023

The World’s Attention is On…35m of 130m Geotagged Images in Flickr

David Crandall et al., Cornell University

04/12/2023David Crandall et al., Cornell University

04/12/2023

04/12/2023

http://boundaries.tomtaylor.co.uk/

04/12/2023

LANGUAGE

Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/

04/12/2023

cheap flights london to munich

in november

04/12/2023

IN … INDIA?

bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/

04/12/2023

IN … INDIANA?

OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/

04/12/2023

TO … TONGA?

j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/

04/12/2023

Thé?a town in Burgundy, France

To?a town in Ibarakiprefecture, Japan

AND?ISO 31660-1 Alpha-3for Andorra

Å?a town in Norland Fylke,Norway

IN?ISO 3166-1 Alpha-2for India

Is?another town in Burgundy, France

IT?ISO 3166-1 Alpha-2 for Italy

You?a town in Yatenga, Burkina Faso

That?a town in Rajasthan, India

04/12/2023

DISAMBIGUATION

Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

04/12/2023

THIS IS PERU …

04/12/2023

AND SO IS THIS (IN ARGENTINA)

04/12/2023

AND SO IS THIS (IN BOLIVIA)

04/12/2023

SEMANTICS REQUIRED

dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/

04/12/2023

Hilton, Paris Paris Hilton

04/12/2023

London Jack London

04/12/2023

Panama Panama Hats

04/12/2023

WHO USES OFFICIAL NAMES ANYWAY?

takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/

04/12/2023

MOMA NYC

paula moya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

Museum of Modern Art, New York

04/12/2023

Millennium Wheel

hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

London Eye

04/12/2023

San Francisco

SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

City and County of San Francisco

04/12/2023

“we can make the internet work better by making itunderstand how we talk in the real world”

Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

04/12/2023

PLACE BASED THINKING

alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

04/12/2023

51° 30' 50.0868", 0° 7' 42.8514"

04/12/2023

04/12/2023

PLACES, PEOPLE and THINGS

atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/

04/12/2023

Knowing geographic locations, and

the names of places

Knowing where our users are, and the

places that are important to them

Knowing the geographic context of everything we

index, manage and publish

04/12/2023

PLACEShttp://where.yahooapis.com/v1/

04/12/2023

GeoPlanetA Global Location Repository

Names + Geometry +TopologyWOEIDs for

• cities and towns• postal codes, airports

• admin regions, time zones• telephone code areas

• marketing areas• points of interest• colloquial areas• neighbourhoods

woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

04/12/2023

WOEIDs

stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

04/12/2023

1258934244418

04/12/2023

Unique

Permanent

Global

Language Neutral•London = Londra = Londres = ロンドン•United States = États-Unis = Stati Uniti = 미국

Ensures that geography can be employed consistently and globally

straup on Flickr : http://www.flickr.com/photos/straup/3504862388/

04/12/2023

Continents

Countries

Counties

Regions

Colloquials

Targeting Zones

Postal Codes

Area Codes

Boroughs

Neighbourhoods

POIs

04/12/2023

Stratford-upon-Avon

36424

CV3726787646

Stratford-on-Avon12696101

Warwickshire12602190

England24554868

United Kingdom23424975

Earth1

Vereinigtes Königreich

Royaume Uni

イギリス

Europe24865675

Great Britain28298150

Worcestershire12602192

Warwick39228

Supername

Country

Country

County

District

Town

ZIP

Continent

Colloquial

County

Town

04/12/2023

THINGShttp://wherein.yahooapis.com/v1/

04/12/2023

1. Geoparse Content

2. Return• Places found• Where they are in text• Where in structure (title,

element names, etc.)

Beijing (x2) Beijing, China (City) 2151330

London (x1) London, UK (town) 44418

China (x6) China (Country) 23424781

Dharamsala (x1) Dharamsala, IN (town) 2294967

Tibet (x3) Tibet (Sheng) 12578004

India (x1) India (country) 23424848

Found Normalized WOEID

04/12/2023

04/12/2023

04/12/2023

http://isithackday.com/hacks/placemaker/map.php

04/12/2023

PEOPLEhttp://fireeagle.yahoo.net/developer

04/12/202360

04/12/2023

Sparrow & Voila!

04/12/2023

http://mapme.at/

04/12/2023

http://apps.facebook.com/on-fire/#

04/12/2023

Web 2.0: Networked People Web x: Networked World

Web 1.0: Networked Documents

“Webvolution”

04/12/2023

DIG DEEPER?

dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/

04/12/2023

04/12/2023

http://developer.yahoo.com/geo/geoplanet/

04/12/2023

04/12/2023

http://developer.yahoo.com/geo/placemaker/

04/12/2023

04/12/2023

http://fireeagle.yahoo.net/

04/12/2023

http://www.slideshare.net/vicchi

04/12/2023

THANKS FOR LISTENING

Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

04/12/2023

www.ygeoblog.com

twitter.com/yahoogeo

twitter.com/vicchi