know your skills
TRANSCRIPT
Know your skills
Creative Commons: flickr - stolethetv - http://goo.gl/wa3y0O
google.com/+MadlenEhrlich
13 different jobs
Why working in a startup gave me
the chance to pursue a career in
(kind of)
Small vs. large enterprises
1 person fits 1 job 1 person fits n jobs
Small vs. large enterprises
How to make the right mapping?
Experiences fom my first job
Hired in 2005
Marketing Manager
Tasks mapped into jobs
Tasks mapped into jobs
General marketing strategy
Re-branding
Coporate messaging
Tasks mapped into jobs Corporate Marketing Manager
General marketing strategy
Re-branding
Coporate messaging
Tasks mapped into jobs
Define product & features
Define product design aspects
Gather, document and prioritize requirements
Provide input into the roadmap / define roadmap
Lead platform expansion
Oversee product lifecycle
Tasks mapped into jobs
Product Manager
Define product & features
Define product design aspects
Gather, document and prioritize requirements
Provide input into the roadmap / define roadmap
Lead platform expansion
Oversee product lifecycle
Tasks mapped into jobs
Coordinate freelancers
Coordinate software vendors & service providers
Develop schedules
Control targets and deadlines
Tasks mapped into jobs
Project Manager
Coordinate freelancers
Coordinate software vendors & service providers
Develop schedules
Control targets and deadlines
Tasks mapped into jobs
Define the content catalog
Content deployment & update
Maintain app program pages
Reporting and provision tracking
Tasks mapped into jobs
Content Distribution Manager
Define the content catalog
Content deployment & update
Maintain app program pages
Reporting and provision tracking
Tasks mapped into jobs
Develop, plan & excute PR strategy
Build & maintain press release distribution lists
Write and publish PR messages
Drive PR campaigns
Tasks mapped into jobs
PR Manager
Develop, plan & excute PR strategy
Build & maintain press release distribution lists
Write and publish PR messages
Drive PR campaigns
Tasks mapped into jobs
Plan and execute attendance at trade shows
Coordinate on-site exhibit setup
Event onsite lead
Post-event evaluations
Tasks mapped into jobs
Event Manager
Plan and execute attendance at trade shows
Coordinate on-site exhibit setup
Event onsite lead
Post-event evaluations
Tasks mapped into jobs
… way more tasks between 2005-2008
Tasks mapped into 13 different jobs Corporate Marketing Manager
Content Distribution Manager
Online Marketing Manager
Graphic Designer
Product Manager
Event Manager
QA Manager
PR Manager
UI/UX Designer
Project Manager
Content Manager
Social Media Manager
Product Marketing Manager
… way more tasks between 2005-2008
2008
Still a Marketing Manager?
How to?
Keep record of what you‘re doing!
Always make notes
[…]
Use spreadsheets to structure tasks
See full list on Google Speadsheets: http://goo.gl/1Q2A9q
[…]
Use mind maps to stucture tasks
For details see mind map as PDF: http://goo.gl/h4Kxk4
Map your skills!
Search job postings based on your tasks
Create marketing content
Product Branding
Product Positioning
Go-to-market / launch execution
Ongoing marketing activities for new updates
Sales support
Collaborate with partners
Search job postings based on your tasks
Create marketing content
Product Branding
Product Positioning
Go-to-market / launch execution
Ongoing marketing activities for new updates
Sales support
Collaborate with partners
Use these techniques to make sure you
know your skills
Thank you!
google.com/+MadlenEhrlich
@MaEhrlich
de.linkedin.com/in/madlenehrlich
xing.com/profile/Madlen_Ehrlich