knowlarity's secret recipe behind the success of manila’s culinary school

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The secret recipe behind the success of Manila’s culinary school CASE STUDY Manila-based Global Academy is a culinary school with the mission to nurture talent for the booming hospitality industry worldwide. At affordable rates, the academy provides training to aspiring chefs. In 2012, it became the first culi- nary school in the Philippines to receive The World Association of Chefs Societ- ies (WACS) Recognition of Quality Culinary Education. Global Academy opened its first branch in the Ortigas area in the Philippines in April 2007. In order to serve more people, the academy opened a second branch on Alabang Zapote road a year later, and then a third branch in Quezon City, a year after. In 2010, it opened its fourth branch in Makati, making it the only professional culinary school to have four branches in Metro Manila. The challenge With success came a challenge too. The company now needed a single phone number that connected all branches centrally, and an intelligent phone system that could connect callers to the right branch, forward calls to the right employ- ees or departments, and also monitor all this efficiently for quality and training.

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Page 1: Knowlarity's secret recipe behind the success of Manila’s culinary school

The secret recipe behind the success of Manila’s culinary school

CASE STUDY

Manila-based Global Academy is a culinary school with the mission to nurture talent for the booming hospitality industry worldwide. At affordable rates, the academy provides training to aspiring chefs. In 2012, it became the first culi-nary school in the Philippines to receive The World Association of Chefs Societ-ies (WACS) Recognition of Quality Culinary Education.

Global Academy opened its first branch in the Ortigas area in the Philippines in April 2007. In order to serve more people, the academy opened a second branch on Alabang Zapote road a year later, and then a third branch in Quezon City, a year after. In 2010, it opened its fourth branch in Makati, making it the only professional culinary school to have four branches in Metro Manila.

The challenge

With success came a challenge too. The company now needed a single phone number that connected all branches centrally, and an intelligent phone system that could connect callers to the right branch, forward calls to the right employ-ees or departments, and also monitor all this efficiently for quality and training.

Page 2: Knowlarity's secret recipe behind the success of Manila’s culinary school

The solutionThis is when Global Academy decided to move to cloud tele-phony. Knowlarity’s SuperReceptionist helped the company set up an intelligent telephony system: one phone number with multiple channels (one for each branch).

Anyone who called on their display number was now greeted professionally through a pre-recorded message. An IVR prompted the caller to press the right key. “Press 1 for Orti-gas, 2 for Quezon…”. Once the caller picked the desired branch, the call was forwarded to the agent from the branch.

How it helpedSince switching to SuperReceptionist, Global Academy hasn’t missed a call. This reliable and easy-to-use tool has helped the company publish a single number for its 4 branches, helping it build a brand. The agents are now able to track and monitor each call through call logs and record-ings. And most importantly, the caller’s experience has been vastly enhanced with a professional greeting and efficient forwarding.

FACT BOX

Founded

Location

2007Manila, The Philippines

Branches

4

Learn more about SuperReceptionist onhttp://www.knowlarity.com/sr/ To know how you too can benefit from cloud telephony, call us on (+63) 26406899 oremail us at [email protected]