The most successful businesses and entrepreneurs are those who are fanatically excited about their own skills and equally

honest and open about what they don't know.

“ WHAT GETS US INTO TROUBLEIS NOT WHAT WE DON’T KNOW.IT’S WHAT WE KNOW FOR SURE

THAT JUST AIN’T SO.”

– Mark Twain

You can’t build a successful brand by your self. The good thing is that you don’t have to do it by yourself.

Passion & Talent

Passion & Talent

Passion & Talent

Passion & Talent

Passion & Talent

Passion & Talent

OUR CREATIVE ROUND TABLE

1+1=11YOUR

OPERATIVE BUSINESS

BOARD

Branding is nothing new. Yet, the expectations consumers have for products and services are higher than ever.

This is why your company, interested in long-term success, must create the most exciting brand experience possible.

Look & Feel

MeaningfulHonest

Understandable

BRAND OPPORTUNITY

ZONE

Increasingly often, people value an all-encompassing branded experience above all else.

Managing a comprehensive branded experience is the key to standing out against your competition.

Another Brand

YOUR BRAND

Another Brand

CONSUMER

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand Another

Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Another Brand

Centered by a comprehensive branded experience is a customer-oriented dialog.

It helps people commit to your business and better understand why, of all the products and services

out there, they should choose yours.

True success can only originate from a thorough understanding of your business, a will to break your

conventions and a desire to create greater value.

Shake the tree.

Knowledge is the ability to ask unprejudiced questions.

Markets never stop evolving. Building a brand is a life long journey.

The most fundamental ability is to understand and define the true needs of the clients. The most successful companies strive for customer delight and inspire in order to stand out.

Success does not come from selling products, services or techniques – it comes from providing experiences.

Actually, true success originates from the capability to make everybody else understand your business, getting them excited

about it and making them spread the word on to others.

An excellent product or service and a good price-performance ratio alone is not enough.

Entrepreneurs need to build 4 brands.

Your Company

You

Your Community

Your Concept

Ponder less and do more.

Set a broad direction, put the right people behind it,and then work like crazy to execute better than everyone else,

finding the best practices and improving on them every day.

Execution – not strategy – is where the rubber meets the road.

Create expectations and exceed them. In the end, this will lead to brand loyalty and positive word of mouth – to your success.

People don't have time for excessive contemplation. They need a clear and understandable reason to fit with their

world view – and their decision is made.

Put simply, you just need to make more people understand who you are and why do you exist. And why that should matter to them.

This will draw committed clients, partners and employees to your brand. It will make you memorable and give your clients

a reason to come back again. And again.

In order to create a unique branded experience, you must understand the big picture.

There is no elevator you can take up to success. You must climb the stairs.

DEFINE Markets.

Competitors. Customers.

THINK Opportunities.

Strategy. Deliverables.

DO Creative brief. Collaboration.

Executions.

SUCCESS STORY

A brand is the sum of its parts. Pay attention to details. Every last detail. Even the smallest ones.

In order to produce significantly unfair competitive advance – build and cultivate the brand as a whole.

Word of mouth

Rating and reviews DesignSound

Social responsibility

Social media

Management

Networking

Product or service

assortment

PR

Trade shows

Name

Smell

HR

Store or office

Community involvement

Website

Policies

History

Promotions

Sponsorship

Product quality

Billing

Packaging

Proposals

Presentation

Loyalty program

Marketing

Customer service & support

Point of sale

BRAND TOUCH POINTS

Brand identity

Learderchip

Corporate culture

With all brand touch points under your control, your brand can be even more than the sum of its parts: 1+1=11,

Knowledge & a little bit of Magic.

Building a brand is a life long journey. It’s like raising kids – you can’t be a mother, father,

sister, brother, friend, teacher, etc, by yourself.

You just can’t and you don’t even have to – so, collaborate with passion & talent.

Worth visiting www.knowledgeandmagic.com