knowledge markets as powerful business development tools

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  1. 1. knowledge market: a mechanism fordistributing intellectual resourcesexamples: LinkedIn Answers Quora Yahoo Answers
  2. 2. hypothesis: when you providesomeone with a quality answer, theywill begin to form an opinion of youas an expert
  3. 3. at lonelybrand we use knowledgemarkets for ourselves and our clientsto provide answers about relevantareas of expertisewe measured the results of trafficsourced from quora
  4. 4. traffic from quora: spent more time on each webpage had a lower bounce rate viewed more pages...than traffic from facebook, twitteror linkedin
  5. 5. ...but most advertising, PR and marketing agenciesarent taking advantage of knowledge markets
  6. 6. [email protected]/blog lonelybrand on facebook @lonelybrand lonelybrand on linkedin