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a design case bookAriana Koblitz



Thank you for considering me for this internship.

The case studies presented here evidence the clear appli-cation of the design phases inherent in the Design Think-

ing philosophy of our program.

January 2011Ariana [email protected]

(310) 384 7864

PO Box 11654 Stanford CA 94309



manufacturing

inventing a solution

discerning a use

perceiving a truth case study 6

case study 4

case study 3

case study 2

case study 1

i am...

observant:

insightful: creative:

innovative:

dedicated:

prototyping a solution

communicating a solution case study 5 resourceful:



SKILLS

Languages German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China),

French (4 yrs high school proficiency)

Computer: Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OS

DESIGN EXPERIENCE

INTERN, WUENSCH DIR WASBERLIN, GERMANY June2010-Aug2010

Developed strategies for client-development for sale of hand-made wooden toysPROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010

Qualitative research project on designer & user relationship analyzing decisions and workflows

Designed & implemented entire research project, including independent study coursework

Received ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010

Local start-up in social networking

Assisted in developing user-case interaction design concept

Developed a focus-group for user testing at Stanford UniversityDESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010

Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief efforts

Designed and coordinated all publication material (posters; fliers; handouts)

Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCE

RESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

LANGUAGE TUTOR, GERMAN 1 TA (German) STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010

Ariana Tae KoblitzPO B O X 11654 ST AN F O RD, C A 94305

tel 310 384 7864 email a k o b l i t z @s ta n f o r d . e d u

OBJECTIVE:

internship including both visual/interactive design implementation and management of design implementation.

EDUCATION

Stanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012

RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009

Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006

John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

Product Design has allowed me to channelmy artistic impulses in a methodical, system-atic and eminently applied way. A designermust be responsive to the society around her,combining creative design and ethnographicresearch.



1.450

.250

.050

the lathe the foundry the vertical mill the sewing kit

pressfitting

casting turning

modeling

chill in < 10 min

chill for > 5 hrschill water

of any quailty

chill without

dilutingGlassCool

The Challenge: design and

manufacture a product that has a specific

function. It must be of either metal of

plastic, and be made using at least two

manufacturing processes.

The Product: a whiskey

glass cooler. A hollow container holdswater (to freeze), ice, or frozen gel packs.

Can chill other beverages as well.



that’s achore-alert.

what kind of aworld is this?! Irefuse to bow tomy mother's will.

you're one choreaway from a bike

DIG DIGDIG DIGDIG!

--“gardening”--

USE CASE

The Challenge: design a cultural map

using the theme of Personal and Family Life. Seek ways to

help mediate communication and a sense of community.ChorDoer

The Feedback: “It is hard to connect what

my children do in the ‘cloud’ with our lives here on the solid

earth. This seems like a good way to bridge the two.”

The Product: an iPhone app to enhance the

distribution and completion of household chores. Makes

finishing chores a reward-driven enterprise.



Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics.Knowing how materials interact allows us to fathom howmaterials previously not used together could interact.

Ideate and Prototype: requires us to

think out of the proverbial box, There are infinite solutions;

the next step is to design the right tests to answer specific

questions, and to be unafraid to try the unconventional.

The Challenge: build a tower of cups & trays

in the middle of the pond. You may not touch the tower or

your apparatus once it has left the edge of the pond.

Collect-a-cup

The Result: the highest tower and points of the

class of Fall 2010 Visual Thinking (ME101)!

The Take-Aways:prototyping with found materials

prototyping as a group

brainstorming before testing

brainstorming after testing



Business Plan

Value Proposition

Market

Segments

Channel

Pricing Model

Growth Strategy

Competitive Strategy

Partners

CostsCapabilities

4) a stamp3) a mobile 2) bathroom tiles1) an album insert

• an exchangeable square of air-

drying mold, backed by a strong child-

freindly piece of plastic fits snugly

• into a case on a band that fits

around the palm of a child’s hand

leave to dry. Voila, a memory

ready to store away

Crayola Magic Clay (or similar), scrapbooking,photography accessory company

no fabrication capability,all manufacturing wouldbe outsourced

(eg recreated)

manufact.distributiondiff. templates

partners/sources

expansion packages: family packs,class packs, mobile kits, DIY tiles, etc

Competing against: DIY handprint “fossil” activititesscrapbooking companies

needs to be conquerable tocrayola magic clay

Parents need away to engage withtheir children in documenting familymemories, to transform a spectatoractivity into one which involves theirkids.

Kindergardens, children’shospitals, scrapbookingaisles, through clay manuf.partner’s forums

parents whodon’t want to buyelectronicsfamily of blindselementary schoolshospitalsnature camps

Win an entirely new marketniche by emphasizing acurrently non-existantphenomenon.

touchTOO

The Take-Aways:rapid prototyping

utilizing a feedback cycle

group and individual concept-buildling

The Product: a way to engage with

children while creating memories. Encourage

children to engage with their surroundings!

The Challenge: make an

impact on the lives of new parents of young

toddlers. Keep in mind the business aspect

of your design.



word of mouth design associations trade fairs cold calls

Wuensch Dir WasThe Challenge: working with an

independent wooden toy designer. Wuensch specializes in

toys for children and adults with disabilities. Given such a

niche market, savvy client development is key.

The Result: an insight into multiple different

toy products, and frst-hand experience at articulating the

product to potential clients.

The Action: Developing a client base means

tuning in to the communities directly related to target

products. In this case, forums for parents and educators of

mentally and physically disabled children.

The Take-Aways:real-time project management

project-client relation management

consumer/market communicationdesign networking

client conversation/

concept design

concept development market strategy

client integration

to markettime



The Challenge: understand what makes a

person, a situation, an action unique.

The Result: a close study of how color and

light to develop skills in perspective. To look at a more

complex problem and achieve new insights, a new solution.



Ariana Koblitz

[email protected]

(310) 384 7864

PO Box 11654, Stanford CA 94309

Thank you. Please feel free to contact me:



a case study portfolio 2010Ariana Koblitz

koblitz case book web pg

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