Kodaikanal Christian College

(Autonomous)

MFT SYLLABUS 2014

DEPARTMENT OF FOREIGN TRADE

PROGRAM OBJECTIVES

The MFT program is designed to prepare and enable students to understand and deliver

performance based outputs. Students upon graduation will be able to seamlessly fit into EXIM,

Foreign Trade or Logistics organizations.

The salient features of this program are:

An in-depth coverage of the latest rules and regulations governing the EXIM trade.

A detailed understanding of the government organizations and functionaries that exist in

promotion of trade organizations.

A comprehensive understanding of foreign exchange.

An understanding of the intricacies of marketing in foreign locations.

A comprehensive coverage of the logistics operations in India and its significance in the

growth of the EXIM Trade.

A clear understanding of the importance of Supply Chain Management with relation to trade

functions.

An appreciation of foreign trade policy and procedures for imports as well as exports.

2

MFT SYLLABUS

SEMESTER – I

COURSE

CODE

COURSE TITLE HOURS/

WEEK

CONTINUOUS

INTERNAL

ASSESSMENT

EXTERNAL TOTAL

MARKS

CREDITS

14PFTC11 CORE I PRICIPLES OF

MANAGEMENT

5 40 60 100 5

14PFTC12 CORE II MANAGERIAL

ECONOMICS

5 40 60 100 5

14PFTC13 COREIII ACCOUNTING FOR

MANAGERS

5 40 60 100 5

14PFTC14 CORE IV STATISTICS FOR

MANAGEMENT

5 40 60 100 5

14PFTC15 CORE V PRODUCTION

MANAGEMENT

5 40 60 100 5

TOTAL 25 25

SEMESTER – II

COURSE

CODE

COURSE TITLE HOURS/

WEEK

CONTINUOUS

INTERNAL

ASSESSMENT

EXTERNAL TOTAL

MARKS

CREDITS

14PFTC21 CORE VI RESEARCH

METHODOLOGY

5 40 60 100 5

14PFTC22 CORE VII INTERNATIONAL

TRADE PROCEDURE

&DOCUMENTATION

5 40 60 100 5

14PFTC23 CORE VIII INTERNATIONAL

MARKETING

MANAGEMENT

5 40 60 100 5

14PFTC24 CORE XI OPERATION

RESEARCH

5 40 60 100 5

14PFTC25 CORE X LOGISTICS

MANAGEMENT

5 40 60 100 5

TOTAL 25 25

SEMESTER – III

COURSE

CODE

COURSE TITLE HOURS/WEEK CONTINUOUS

INTERNAL

ASSESSMENT

EXTERNAL TOTAL

MARKS

CREDITS

14PFTC31 CORE

XI

STRATEGIC

MANAGEMENT

5 40 60 100 5

14PFTC32 CORE

XII

SUPPLY CHAIN

MANAGEMENT

5 40 60 100 5

14PFTC33 CORE

XIII

INTERNATIONAL

BUSINESS

ENVIRONMENT

5 40 60 100 5

14PFTC34 CORE

XIV

INTERNATIONAL

HUMAN

RESOURCE

MANAGEMENT

5 40 60 100 5

14PFTC35 CORE

XV

INTERNATIONAL

FINANCIAL

MANAGEMENT

5 40 60 100 5

14PFTNAA NME INTERNATIONAL

MARKETING

2 40 60 100 2

TOTAL 25 27

SEMESTER –IV

COURSE

CODE

COURSE TITLE HOURS/WEEK CONTINUOUS

INTERNAL

ASSESSMENT

EXTERNAL TOTAL

MARKS

CREDITS

14PFTC41 CORE

XVI

FOREIGN TRADE

LAW

5 40 60 100 5

14PFTC42 CORE

XVII

ENTREPRENEURIAL

DEVELOPMENT

5 40 60 100 5

14PFTC43 CORE

XVIII

ECOMMERCE

WITH MIS

5 40 60 100 5

14PFTC4P CORE

XIX

PROJECT 15 40 60 100 5

TO TAL 30 20

SEMESTER - I

PRINCIPLES OF MANAGEMENT

14PFTC11

OBJECTIVES

To enable students to understand their responsibility, as a manager, towards the society and the

organization. To provide knowledge about the basic concepts of management.

UNIT – I

Management Science, Theory and Practice – Evolution of Management – scientific management-

administrative management- contemporary management.

UNIT – II

Nature and Purpose of Planning – Management by OBJECTIVESs – Strategies, Policies, and Planning

Premises – Decision Making

UNIT – III

Nature and Purpose of Organizing – Basic Departmentalization – Line/Staff Authority and

Decentralization – Effective Organizing and Organizational Culture – recent trends in organizational

structures.

UNIT – IV

Staffing – Recruitment and Selection – Performance Appraisal and Career Strategy – Manager and

Organization Development – Motivation – Leadership – Committees, Teams and Group Decision

Making – Communication

UNIT – V

System and Process of Controlling – Techniques – Productivity and Operations Management – Overall

and Preventive Control – International Management Practices

TEXT

Koontz, Weihrich, Aryasri, Principles of Management, New Delhi, TMH, 2004

REFERENCE

1. Tripathi P. C., Principles of Management, New Delhi, TMH, 2010

2. Gupta C.B, Principles & Practice of Management, New Delhi, National Publishing House, 2004.

3. Griffin, Management, New Delhi, Dreamtech Press, 2005.

MANAGERIAL ECONOMICS

14PFTC12

OBJECTIVES

To enable students to understand basic economic concepts like pricing, budget and business cycle

and also to enable them to use these concepts to make intelligent management decisions.

UNIT – I

Introduction to Economics – Nature and Scope of Managerial Economics – Decision Process – Basic

Principles – role of managerial economist.

UNIT – II

Demand: Demand Revenue Analysis – Determinants – Function – Elasticity – Demand Estimation –

Forecasting –supply –functions-types

UNIT – III

Cost Concept – Function – cost types- Output Relationship – Estimation – Managerial Uses – Revenue

Analysis-types.

UNIT – IV

Price: Concepts, OBJECTIVESs, Determinants – Break Even Analysis – Goals of Corporate Enterprise

– profit forecasting - Profit Maximization – Government Intervention – Pricing Practices-perfect

completion-monopoly,oligopoly.

UNIT – V

Macro Economics – National Income: Concept and Measurement –defects - Income Distribution –

Business Cycles – types -Phases – Forecasting of Cycle.

TEXT

G.S.Gupta, Managerial Economics, New Delhi, TMH, 2004.

REFERENCE

1. Shankaran, Managerial Economics, Chennai, Margham Publications, 2004.

2. Joel Dean, Managerial Economics, New Delhi, Prentice hall, 2003.

3. Mote, Paul, Managerial Economics, New Delhi, TataMcGraw Hill, 2004.

4. Keating, Wilson, Managerial Economics, New Delhi, Dreamtech Press, 2003.

ACCOUNTING FOR MANAGERS

14PFTC13

OBJECTIVES

To enable students to understand the principles of accounting and to help them use these

principles in management.

UNIT – I

Introduction to Accounting – Accounting principles – Accounting standards – Financial reporting –

IFRS (International Financial Reporting Standards) Journal, Ledger and Trial Balance – Preparation of

Final Accounts – Depreciation: Concept, Significance and Methods

UNIT – II

Financial Statement Analysis – Ratio Analysis – Economic Value Added – Market Value Added – Cash

Flow and Fund Flow Analysis. Marginal Costing and CVP Analysis

UNIT – III

Management Accounting – Difference between Financial and Management Accounting –

OBJECTIVESs and Functions of Management Accounting

UNIT – IV

Costing – Importance of Costing – cost sheet - Standard Costing – Marginal Costing and CVP Analysis.

UNIT – V

Budgeting – Budgetary Control – Types of Budgets

TEXT

1. Khan, Jain M, P, Management Accounting, New Delhi, Tata McGraw-Hill, 2006.

2. Shashi G.K, Sharma R.K, Accounting for Managerial Decisions, New Delhi, Kalyani Publications,

2006.

REFERENCE

1. Srinivasan N.P, Principles and Practice of Management Accounting, New Delhi, New Age

International, 2010.

2. Mani P L, Vinayaraman P, Principles of Accountancy, New Delhi, Sultan Chand & Sons, 2004.

3. Narayanaswamy R, Financial Accounting: A Managerial Perspective, New Delhi, PHI, 2006.

STATISTICS FOR MANAGEMENT

14PFTC14

OBJECTIVES

To introduce students to statistical concepts and tools for data analysis and interpretation that aid

business decision making.

UNIT –I

Introduction and Data Collection – Presenting Data in Table and Charts – Numerical Descriptive

Measures

UNIT – II

Basic Probability – Discrete Probability Distributions – Normal Distribution and Other Continuous

Distributions – skewness

UNIT – III

Sampling and Sampling Distributions – Confidence Interval Estimation – Fundamentals of Hypothesis

Testing: One-Sample Tests, Two-Sample Tests

UNIT – IV

Analysis of Variance – Chi-Square Tests and Nonparametric Tests – Simple Linear Regression –

Introduction to Multiple Regression – Multiple Regression Model Building

UNIT – V

Time-Series Forecasting and Index Numbers – Decision Making – Statistical Applications in Quality

Management

TEXT

Stephan, Levine, Krehbiel, Berenson, Statistics for Managers Using Microsoft® Excel, New Delhi, PHI,

2009

REFERENCE

1.Srivastava, Statistics For Management, New Delhi, TMH, 2008

2.Arulmozhi, Muthulakshmi, Statistics for Management, New Delhi, TMH, 2009

3.Aggarwal B. M, Business Mathematics and Statistics Fundamentals, New Delhi, Sultan Chand &

Sons, 2007.

PRODUCTION MANAGEMENT

14PFTC15

OBJECTIVES

To help the students understand the management function in converting the raw materials into

value added goods and services in a controlled manner as per the policies of the organization.

UNIT – I

Introduction to production management – Types of Production system – Product design and analysis –

New Product development, process planning and design, Standardization, Simplification, Make or Buy

design – Capacity planning and Investment decision.

UNIT – II

Forecasting –types of forecasting, Models, Methods - Plant location – Plant utilities - Plant layout and

Material handling – Material handling costs – Organization for Material handling – Types of handling

equipments - Evaluation of material handling performances.

UNIT – III

Inventory management –Materials planning - Models of Inventory – Inventory costs – Purchasing

Management – Stores Management – ABC analysis, XYZ analysis, VED analysis, FSN analysis, SDE

analysis.

UNIT – IV

Aggregate planning and Master production schedule - Material requirement planning-Production

planning and control – Quality control – Maintenance planning and control.

UNIT – V

Modern production management tools – Just in time Manufacturing – Computer integrated

manufacturing – Total quality management – ISO series – supply chain management - Enterprise

resource planning.

TEXT

R.Panneerselvam , productions and operations management, PHI learning private limited, third edition.

REFERENCE

1.K.Aswathappa , K.Shridhara Bhat, production and operations management, Himalayan publishing

house, 2008.

2.Chunawalla, Patel, Production and Operations Management,Himalaya Publishing House, 2009

3. Buffa, Elwood S., Sarin, Rakesh K., Modern Production/Operations Management, Wiley India Pvt.

Ltd., 2007

SEMESTER - II

RESEARCH METHODOLOGY

14PFTC21 5 Credits

OBJECTIVES

To enable students to understand the research process and also to help them analyze, present and

use these data for business decisions.

UNIT – I

Research: Meaning, OBJECTIVESs, Types – Research Process – Selection and Formulation of a

Research Problem – Research Design

UNIT – II

Primary data collection – techniques- Secondary Data Searches – Qualitative Research – Observation

Studies – Surveys – Experiments and Test Markets

UNIT – III

Measurement in Research – Measurement Scales – Questionnaires & Instruments – Sampling Concepts

– Determining Sample Size

UNIT – IV

Processing of Data – Classification – Editing – Coding – Tabulation – Hypothesis Testing – Use of

Computer in Data Processing

UNIT – V

Interpretation – Diagrammatic and Graphical Representation – Report Writing – Types of Research

Reports – Layout of a Research Report

TEXT

Kothari C. R., Research Methodology: Methods and Techniques, New Delhi, New Age International,

2005.

REFERENCE

1. Patri D, Statistical Methods, New Delhi, Kalyani Publishers, 2005.

2. Sharma C.K, Jain M K, Research Methodology, New Delhi, Shree Publishers, 2008.

3. Sharma K.R, Research Methodology, New Delhi, National Publishing House, 2004.

4. Krishnaswamy, Sivakumar, Mathirajan, Management Research Methodology: Integration of

Principles, Methods and Techniques, New Delhi, PHI, 2009

5. Cooper D, Schindler, Business Research Methods, New Delhi, TMH, 2006

6. Young Pauline V., Scientific Social Surveys and Research, New Delhi, PHI, 2009.

INTERNATIONAL TRADE PROCEDURES AND DOCUMENTATION

14PFTC22

OBJECTIVES

To introduce students to international trade procedures including import and export procedures,

the documents involved, the funding procedures and the various organizations involved in export and

import.

UNIT – I

Setting up an Export/Import Business – Registration Procedures for Export/Import – Selection of

Products and Suppliers for Export/Import – export and import contracts.

UNIT – II–

Documentation of Import- documents of Export-financing for exports and imports- pre and post

shipment credit - EXIM bank export credit guarantee corporation-Payment Terms and Methods.

UNIT – III

Customs duty incentives – marketing assistance – production assistance – recent trends.

UNIT – IV

Export Promotion Measures – Export Promotion Organizations – Import Trade Organizations – export

promotion council- commodity board – chamber of commerce, DGCI.

UNIT – V

Import and Export procedure -E-Documentation procedures - EXIM Policy 2009-2014

TEXT -

1. Francis Cherunilam, International Trade and Export Management, Mumbai, Himalaya Publication,

2006.

REFERENCE

1. R.L Varshney, International Marketing Management, New Delhi, Sultan Chand and Sons, 2001.

2. Jain K S, Import Procedures and Documentation, Mumbai, Himalaya, 2010.

3. Mahajan, Import Policy, Procedures and Documentation, Mumbai, Snow white, 2010.

4. K.K. Andley & V.J Mattoo, Foreign Exchange Principles and Practices, New Delhi, Sultan Chand

and Sons, 2000.

5. T.A.S Balagopal, Export Management, Mumbai, Himalaya Publishing House, 2006.

6. Paul, Aserkar, Export Import Management, New Delhi, Oxford University Press, 2008.

7. Kumar Aseem, Export and Import Management, New Delhi, Excel Books, 2007.

8. Singh, Export Management, Delhi, Discovery Publishing, 2010.

INTERNATIONAL MARKETING MANAGEMENT

14PFTC23

OBJECTIVES

To help students understand the difference between international marketing and domestic

marketing, international market entry strategies, international pricing procedures and international

market research.

UNIT – I

International Marketing: Challenges and Opportunities – Trade Distortions and Marketing Barriers

UNIT – II

Planning for International Marketing: Marketing Research and Information System – Market Analysis -

Selection of foreign market - Foreign Market Entry Strategies

UNIT – III

Product Strategies: Basic Decisions and Product Planning – International Product Life cycle- strategies -

Branding and Packaging Decisions - Pricing Strategies: Basic Decisions – Terms of Sale and Mode of

Payment

UNIT – IV

Distribution Strategies: introduction - Channels of Distribution levels – Physical Distribution and ware

housing

UNIT – V

Promotion Strategies: Promotional strategies on International Product and Market -Personnel Selling,

Publicity and Sales Promotion – Advertising.

TEXT

Onkvisit S., and Sha J.J., International Marketing Analysis and Strategy, New Delhi, Prentice Hall,

2005.

REFERENCE

1. Varshney R.L & Bhattacharya B, International Marketing Management, New Delhi, Sultan Chand &

Sons, 2010.

2. Francis Cherunilam, International Marketing, New Delhi, Himalaya, 2010.

3. Lascu, International Marketing, New Delhi, Dreamtech Press, 2003.

OPERATIONS RESEARCH

14PFT24

OBJECTIVES

To help the students to understand the efficiency in resource allocation, basic logistics concepts.

UNIT – I:

Operation research – Introduction – definition – origin and development of operation research – models

in operation research – general solution methods for operation research – operations research and

decision making – applications of O.R models – uses and limitation of O.R – mathematical formulation

of L.P.P – graphical solution.

UNIT – II:

Simple method – definition – computation procedure – artificial variable techniques – Big-M method –

two phase method

UNIT – III:

Assignment problem – mathematical formulation of assignment problem – assignment algorithm –

routing problem – traveling salesman

UNIT – IV:

Transportation – mathematical formulation of transportation problem – finding initial basic feasible

solution – North West corner rule least cost or matrix minima method methods – Vogel’s approximation

method – moving towards optimality – degeneracy in transportation problem – ODI method –

unbalanced transportation problem.

UNIT – V:

Games & strategies: Two – Person – Zero – sum games – maximin – minimax principles – games with

saddle point - games without saddle point – mixed strategies – solution of 2X2 rectangular games –

matrix oddments methods of nXn games – graphical methods.

Text Book:

Operations Research by Dr G R Chatwal, Prof Anand Sharma, Himalaya

Reference books:

Operations Research by Iyer, P, Tata McGraw-Hill

Operations Research by Agarwal Np, ramesh book depot.

LOGISTICS MANAGEMENT

14PFT25

OBJECTIVESS:

To provide knowledge about procurement, use and movement of raw materials and finished

products with the help of the various logistics system.

UNIT –I:

Logistics System: Concepts – Process – Elements – Factors – International Transport System: Air

Transport, Sea Transport, Rail transport, Road Transport.

UNIT – II:

Shipping Industry: Introduction – Open Registering System – Operations – Types – Documentation &

procedures – Freighting Methods – Currency Adjustment – Multimodal transport Structure – Agencies

in Shipping.

UNIT – III:

Containerization: Concept – History – Types – Benefits – CONCOR – Global Trade and

Containerization – New shipping Development – New Shipping Policy – Healthy Shipping – Coastal

Shipping – Trends in Logistics.

UNIT – IV:

Air Transport: Economic Facts – Role – Benefits – Bottle Necks – Documentation and Clearance

Procedures – Role of CONCOR – Intermediaries – Indian Scenario – Perishable Goods.

UNIT – V:

Role of EDI in Logistics – Import Procedures under EDI – Maritime Process: Types – International

Maritime Bureau –ICD & CFS.

Text Book:

Logistics in International Business by Rajiv Aserkal, Shroff

Reference Books:

1.Logistical management by Donald J. Bwersox & David J. Closs, Tata McGraw Hill, Edition I

2.Logistics management by Mr.K.Shridhara Bhat,Himalaya Publisher

3.Export-Import and logistics management by Rai, Usha Kiran, PHI

SEMESTER - III

STRATEGIC MANAGEMENT

14PFTC31

OBJECTIVES

The OBJECTIVES of this course is to provide students a set of frameworks, tools and concepts

so as to build a general manager’s perspective on business. This course also provides insights into

organizations and strategy to motivate students into strategic thinking.

UNIT – I

Strategic Management Process – Model of Strategic Management – Approaches – Pitfalls – Techniques

for improving Strategic Decision Making – Mission Statement – Goals – OBJECTIVESs

UNIT – II

Corporate Governance and Social Responsibility – Role of Board of Directors, Chief Executive Officers,

Corporate Planning Staff, Consultants and Board Committees – Social audit -Business Ethics

UNIT – III

External Environment – Macro Environmental Factors – Demographic Environment – Technological

Environment – Socio-cultural Environment – Economic Environment – Political Environment –

Regulatory and International Environment – Scanning – Porter’s Five Forces Model

UNIT – IV

Strategy Formulation: SWOT Analysis – Strategic Factor Analysis Summary (SFAS) – TOWS Matrix –

BCG Matrix – Concept of Strategic Choice: Choice Process – Gap Analysis – Portfolio Analysis – GE

Matrix – Corporate Parenting – Balanced Score Card.

UNIT – V

Implementation: Designing Organization Structure – Differentiation – Functional Structures – Control

Systems – Strategic Change: Power and Politics – Sources of Power – Organizational Conflict: Process,

Evaluation and Control.

TEXT

Jayarathnam M, Strategic Management, Mumbai, Himalaya, 2008.

REFERENCE

1. Kazmi Azhar, Strategic Management and Business Policy, New Delhi, TMH, 2008

2. Williams K, Strategic Management, New Delhi, Pearson, 2008

3. Kumar R, Strategic Management, New Delhi, APH Publishing Corporation, 2008

SUPPLY CHAIN MANAGEMENT

14PFTC32

OBJECTIVES

To provide knowledge about procurement, use and movement of raw materials and finished

products from the supplier to the customers.

UNIT – I

Introduction to Supply Chain Management – Supply Chain Decisions – Process – Strategy – Drivers and

Metrics of Supply Chain

UNIT – II

Designing Supply Chain Network – Distribution Network – Network Design in Supply Chain – Design

in Uncertain Environment

UNIT – III

Inventory Management – Economies of Scale – Managing Uncertainty – Product Availability

UNIT – IV

Transportation Network – Modes of Transport – Transportation Management – Risk Management

UNIT – V

Sourcing Decisions – Pricing and Revenue Management – Role of Information Technology – Customer

Relationship Management – Supplier Relationship

TEXT

Chopra S, Meindl P and Kalra D.V, Supply Chain Management: Strategy, Planning, and Operation,

New Delhi, Prentice Hall, 2009

REFERENCE

1.Ray R, Supply Chain Management for Retailing, New Delhi, TMH, 2009

2.Rangarajan, Supply Chain Management, New Delhi, TMH, 2008

3.Nevan B.R, Total Supply Chain Management, Elsevier India Pvt Ltd., 2008

INTERNATIONAL BUSINESS ENVIRONMENT

14PFTC33

OBJECTIVES

To enable students to understand the various dimensions of environment that surrounds and

affects businesses.

UNIT- I

International Business and its Environment: Significance, Nature and Scope – Factors affecting

International Business.

UNIT-II

International Types of Environment – cultural Environment -Economic Environment –technological

Environment – regulatory Environment – political Environment – natural Environment – impact of the

environment in business

UNIT-III

Theories: Trade Theories – economic Cooperation and Agreements: Argument for free trade - SAARC –

South Cooperation – International Commodity Agreements – Institutions

UNIT-IV

International Investment: Investment Theories – Types – Significance – Factors- International Trade

and Payments: FTP – Trading Merchandise – Balance of Payment – Balance of Trade

UNIT-V

FDI – Portfolio Investment - Factors affecting Foreign Investments – Impact of Foreign Investment.

TEXT

Francis -Cherunilam, International Business Environment, Mumbai, Himalaya Publishing House, 2008.

REFERENCE

1. V.K.Bhalla, International Business Environment and Management, Anmol publications, 2010

2. Paul, Justin, Business Environment: Text & Cases, McGraw Hill, 2010.

3. Ian Worthington, Chris Britton, The Business Environment, New Delhi, Prentice Hall, 2007.

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

14PFTC34

OBJECTIVES

The OBJECTIVES of this course is to expose students to various international HRM concepts

and cross cultural differences.

UNIT –I

Introduction to International Human Resource Management: Strategic Planning in MNCs – Domestic

and International HRM – Issues in IHRM- IHRM Model – International Managers

UNIT – II

Staffing: Approaches, Issues – Recruitment: Methods – Selection: Criteria and Techniques – Transfer –

International Training: Back Drop, Training Cycle and Methods

UNIT –III

Compensation Management – Forms of Compensation – Factors – Components – OBJECTIVESs –

Approaches – Issues

UNIT –IV

Performance Management: Cycle – Types & Errors – Model – Issues – Industrial Relation: Definition,

OBJECTIVES, Model .

UNIT –V

Organizational Culture in MNCs – Cross Cultural Management – Organizational Process IHRM: Inter-

cultural Communication – Issues in IHRM – Team Work – Women Expatriates.

TEXT

Sengupta N, Bhattacharya M.S, International Human Resource Management, New Delhi, Excel, 2007.

REFERENCE

1. Rao VSP, Human Resource Management: Text and Cases, New Delhi, Excel, 2005.

2. Rao SP, International Human Resource Management, Mumbai, Himalaya Publishers, 2002.

3. Dowling, International Human Resource Management, New Delhi, Cengage, 2006.

INTERNATIONAL FINANCIAL MANAGEMENT

14PFTC35

OBJECTIVES

To provide students a clear understanding of the latest tools and techniques used in international

finance. To introduce students to the contemporary financial environment and to strategies those are

relevant to the international financial arena.

UNIT I

Overview of International Financial Management: Importance, Nature & Scope - Theories of

International Business - International Business Methods- Recent Changes and Challenges in IFM

UNIT II

Relationship between Indian and International Policies- International Share Market- MNC- NASDAQ –

WTO- IMF – IBRD

UNIT III

Foreign Exchange Market: Functions and Structure of FOREX Markets - Major Participants - Types of

Transactions and Settlement Dates - Foreign Exchange Quotations- Process of Arbitrage- Speculation in

the Forward Markets

UNIT IV

Currency Futures and Options: Overview of the Exchange Markets- Euro Currency, Euro Credit, Euro

Bond and International Stock Market - Measuring Exchange Rate Movements- Factors influencing

Exchange Rates- Government influence on Exchange Rates

UNIT V

Short-Term Asset Liability Management: International Working Capital-International Cash

Management-Accounts Receivable Management – International capital budget.

TEXT

Sharan V, International Financial Management, New Delhi, PHI, 2006.

REFERENCE

1. Kishore R.M, Financial Management, New Delhi, Taxmann Publishers, 2009.

2. Pandey I.M, Financial Management, New Delhi, Vikas Publications, 2005.

3. Apte, International Financial Management, New Delhi, TMH, 2010

14PFTNAA NME – INTERNATIONAL MARKETING

OBJECTIVE To introduce students to the fundamental concepts of International Marketing Management.

UNIT – I International Marketing: Challenges and Opportunities – Marketing Barriers

UNIT – II International Marketing Research – Foreign Market Entry Strategies

UNIT – III Product Strategies: Product Planning, Branding and Packaging decisions – Pricing

UNIT – IV Distribution Strategies: Channels of Distribution – Physical Distribution

UNIT – V Promotion Strategies: Personal Selling, Publicity and Sales Promotion

TEXT Francis Cherunilam, International Marketing, Himalaya Publishing House, New Delhi 2010.

REFERENCE

1. Varshney R.L & Bhattacharya B., International Marketing Management, New Delhi, Sultan Chand &

Sons, 2010.

2. Onkvisit S., and Sha J.J, International Marketing Analysis and Strategy, New Delhi, Prentice Hall, 2005.

3. Lascu, International Marketing, New Delhi, Dreamtech Press, 2003.

SEMESTER - IV

FOREIGN TRADE LAW

14 PFTC41

OBJECTIVES

To provide knowledge about foreign trade, customs, practices, procedures and insurance laws in

India and other nations.

UNIT – I

Legal Framework of India’s Foreign Trade: FTDR Act – FEMA – Customs Act – Quality Control Act –

Indian Law of Contracts (Sec – 1-10)

UNIT – II

International of sale of Goods Act –INCO terms – International Carriage of Goods Act - Land, Water,

Air

UNIT – III

Intellectual Property Rights (IPR) Act – Patents, Trademarks, Copy Rights, Geographical Indications

etc.,

UNIT – IV

Uniform Customs Practices and Procedures – Settlement of International Trade Disputes – Retaliation –

Conciliation - Arbitration Laws

UNIT – V

Law of Insurance: Air, Land, Water – Elements - Types – International Conventions

TEXT

Owen R.L, Foreign Exchange, New Delhi, Nabi Press, 2010

REFERENCE

1. Foreign Exchange Management, Hyderabad, ICFAI University Press, 2007

2. Nadhani A.K, Mercantile Laws, New Delhi, BPB Publications, 2010.

3. Datey V S, Law and Practice relating to New Foreign Trade Policy (27th Aug. 2009 – 31st Mar.

2014), New Delhi, Taxmann Publishing, 2009.

ENTREPRENEURIAL DEVELOPMENT

14PFTC42

OBJECTIVESS

To familiarize students with the requisites needed for being a successful entrepreneur.

To identify the stages involved in the setting up of a small business unit and to motivate the students to

start self-employment.

UNIT I

Entrepreneur -Definition – Functions of entrepreneurs – intrapreneur – Entrepreneurship and Economic

Development.- Characteristics and Theories – Types of Entrepreneurs – Barriers to Entrepreneurship –

Conceiving a Business Idea – Motivating Factors: Incentives and Subsidies

UNIT II

Entrepreneurial Growth-Decision to become an Entrepreneur – Procedure and Formalities for

Registration – Marketing Studies – Exports and Imports – Managerial Decision Making- Factors

affecting entrepreneurial growth – economic, non-economic & governmental.

UNIT III

Entrepreneurial Competencies -Entrepreneurial Competencies – meaning traits, major competencies,

developing competencies.

UNIT IV

Project Management- Meaning of Project – Project Design- Project Identification- Project Selection –

Project OBJECTIVESs- –– Project Formulation -Project Life Cycle ––- Financing of projects-

UNIT V

Project report - content and significance – Planning Commission’s guidelines for formulating project

reports – Concept of Project Appraisal – Project Appraisal methods – Methods of Minimizing Risk-

Methods of project appraisals- Institutions assisting Small and Medium Entrepreneurs – Institutional

Finance for Small and Medium Entrepreneurs

Course Texts

S.S.Khanka, Entrepreneurial Development, S. Chand & Co, New Delhi, 1997

CHARANTIMATH, Entrepreneurship development & Small business enterprise,

Pearson Edn., New Delhi,

Reference

Jayashree Suresh, Entrepreneurial Development, Margham Publications, New

Delhi, 1999

C.B. Gupta

E-COMMERCE WITH MIS

14 PFTC43

OBJECTIVES

To enable students to understand the role and impact of e-commerce on organizations in the

global market place.

UNIT – I

Introduction to Electronic Commerce: What is Electronic Commerce – Benefits of Electronic Commerce

– Impact of Electronic Commerce – Classification of Electronic Commerce – Application of Electronic

Commerce Technologies. Electronic Commerce: Business Models – What is a Business Model?

Electronic Data Interchange: Conventional Trading Process – –Building Blocks of EDI Systems: Value

Added Networks – Benefits of EDI – Applications of EDI.

UNIT – II

Architectural Frameworks- Framework of Electronic Commerce. Electronic Commerce: Network

Infrastructure – Local Area Networks – Ethernet – Wide Area Networks – Internet – TCP/IP Reference

Model- Domain Name Systems – Internet Industry Structure. Electronic Commerce: Information

Distribution and Messaging – File Transfer Protocol Application – Electronic Mail – World Wide Web

Server – Web Servers Implementations. Electronic Commerce: Information Publishing Technology –

Information Publishing – Web Browsers – – Common Gateway Interface – Multimedia Content – Other

Multimedia Objects.

UNIT – III

Securing the Business on Internet – Why Information on Internet is Vulnerable – Security Policy,

Procedures and Practices – Site Security – Protecting the Network – Protecting the services- Firewalls –

Securing the Web Service. Electronic commerce: Securing Network Transaction – Transaction Security

– Cryptology – Digital Signatures – Electronic Mail Security – Security Protocols for Web Commerce.

UNIT –IV

Electronic Payment Systems: Introduction to Payment Systems – Online Payment Systems – Pre-paid

Electronic Payment Systems – Post – paid Electronic Systems – Requirements Metrics of a Payment

System. Electronic Commerce: Influence on Marketing – Product – Physical Distribution – Price –

Promotion – Marketing Communication – Common eMarketing Tools. Electronic Commerce: Search

Engines and Directory Services – Search Engine Marketing – Formulating a Good Search Strategy.

Internet Advertising – Mobile Commerce – Agents in Electronic Commerce.

UNIT – V

Foundation Concepts: Information Systems in Business -The components of IS – Competing with

Information Technology: Fundamental of Strategic Advantage – Using Information Technology for

Strategic Advantage Information technologies-End-User and Enterprise Computing – Computer

Peripherals: Input, Output, and Storage Technologies - Application Software: End – User Applications –

System Software: Computer System Management – Data resource management: Technical Foundations

of Database Management – Managing Data Resources -Telecommunication and networks – The

Networked Enterprise – Telecommunications Network Alternatives.

TEXT BOOK

1.Bharath Bhaskar, Electronic Commerce Frame Work, Technologies and Applications, Third Edition,

New Delhi, TMH 2009.

2.James A. O’Brien, George M. Marakas& Ramesh Behi, Management Information System, Ninth

Edition, Tata McGraw Hill New Delhi.

REFERENCE BOOK

1.Kamlesh K Bajaj, Debjani Nag, E-Commerce: The Cutting Edge of Business, TMH, 2003.

2.Kalakota, Frontiers of Electronic Commerce, Pearson, New Delhi, Pearson, 2006.

3.Turban, Electronic Commerce: A Managerial Perspective, New Delhi, Pearson, 2010

4.Effy OZ, Management Information System, New Delhi, Ceneage Learning, 2007.

5.Laudon and Laudon, Management Information Managing the Digital Firm, New Delhi, PHI, 2007

6.Davis & Olson, Management Information Systems, New Delhi, TMH Publications, 2006.

7.Jaiswal and Mital, Management Information Systems, Oxford University Press, 2004.

8.Arora and Bhatia, Management Information System, New Delhi, Excel, 1999.