kodak publishing workflow
TRANSCRIPT
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Graphic Communications Group
The Power of Connected Workflows
Speaker name Speaker title
Date
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Graphic Communications Group
Topics
Business imperatives in the digital age
New opportunities with advanced technologies
What it takes for a digital workflow to succeed
Keeping it simple, with solutions for creative production from Kodak
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Graphic Communications Group
Create File ExportFile Preview PressCTPDigital Proof
The Old Workflow
Creation Production
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Graphic Communications Group
The New Digital Workflow
Collaborate
Create File ExportFile Preview PressCTPDigital Proof
Creation Production
Less redundancy
Fewer errors
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Graphic Communications Group
You are busier than ever, deadlines are shorter and budgets are tighter.
You need quality results, shorter turnarounds, and ways to improve use of available resources on each project.
Why Change?
Working efficiently is essential to maintaining print’s valuable role within the marketing mix.
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Graphic Communications Group
Business Imperatives - Agencies
Create a more efficient workflow, for any type of output, anywhere in the world
• Reduce time to market
• Reduce costs
• Improve color and process control across media
• Work across geographic boundaries
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Graphic Communications Group
Streamline production and offer more flexibility to advertisers to keep print competitive with other advertising media
• Reduce costs
• Work more efficiently
• Automate processes
• Improve color and process control
Business Imperatives - Publishers
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Business Imperatives – Catalog/Retail
Create a more efficient workflow to manage multi-channel promotions
• Work more efficiently from content creation through production
• Maximize use of digital assets
• Improve color and process control
• Reduce costs
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Graphic Communications Group
New Opportunities with Advanced Technology
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Graphic Communications Group
Asset Management as the Hub of Production
Collaboration&
Mark-up
Soft and hard copy proofing
Fileconversions
Project
tracking &
reporting
File transfer
Routing&
Approval
Automatedmanagement of submitted
files
Graphic DeliverySystem
Integrated asset management Improves control,
consistency, transparency
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Graphic Communications Group
Integration of Virtual Proofing from End to End
Accurate, consistent display of CMYK color
• Monitor to monitor• Monitor to hard copy• Monitor location to location
Can be used at any stage• Concept• Design / Layout• Production• Press-side
Connects creative to the back end of the process
Enables a proofless workflow, global execution
Collaboration
Routing
Approvals
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Graphic Communications Group
Automated Color Management Increases Consistency
Intelligent devices & software control color seamlessly, transparentlyand automatically
Automated file conversions maintain color integrity
Certified Processes confirm accuracy and consistency
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Graphic Communications Group
Blended Offset / Digital Production – New Opportunities
SOLICITATION
Integrated direct mail and transactional print campaign
Client Service provider
FLYER
Offset with inkjet personalization
Increase automation
Maintain color consistency & accuracy
Manage & share data
Continuous inkjet, variable data printing
WELCOMELETTER
EP, variable data printingW O R K F L O W
TRANSACTION
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Graphic Communications Group
New Ways to Reach Customers
The merging of IT and print offers an unprecedented 1:1 opportunity
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Graphic Communications Group
Web 2 Print
Maintain brand consistency
Customize with local information
Improve print ROI
Create hassle-free custom documents• Customized documents that maintain branding• Order any quantity
Improve ROI on print
Create hassle-free custom documents• Customized documents that maintain branding• Order any quantity
Improve ROI on print
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Graphic Communications Group
What It Takes for a Digital Workflow to Succeed
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Graphic Communications Group
Consistent Color
Across devices
At all stages of the workflow
Early stage In production At the press
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Graphic Communications Group
PDF-Based Workflow for Predictable, Reliable Results
0 10 20 30 40 50 60 70 80 90 100
QuarkXPress
MS Office
PostScript
Illustrator
InDesign
TIFF/IT
Pagemaker
Freehand
CorelDraw
Other
Q. What 3 file types do you currently receive for print output most often?Seybold Seminars San Francisco PDF Usage Survey May 2003
Application files
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Graphic Communications Group
Why PDF?
Most jobs have problems• Missing images, fonts, etc.
30% to 60% of first proofs require corrections
Fail
57%
Succeed
43%
*Source: GATF
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Graphic Communications Group
The Strengths of PDF
All-in-one filePublic format
Low cost of ownershipCompact
Multi-purpose
Cross-platform Structured
Ease of use
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Graphic Communications Group
Seamless Connectivity across the Workflow
Communication, collaboration and integration with print providers means tasks are performed once, reducing costs, time and the potential for errors
• Files built with correct specs
• Same RIPs used throughout
• Proofs made using correct profiles
Collaborate
Create File ExportFile Preview PressCTPDigital Proof
Creation Production
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Graphic Communications Group
Web-Based Collaboration Tools
Enable all stakeholders to review material simultaneously, in real time
• Takes time out of the process
• Improves communication between clients, production and prepress
• Provides digital “paper trail,” cataloging annotations and tracking job history
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Graphic Communications Group
Robust Digital Asset Management
Makes production more efficient by:
• Eliminating unproductive time spent looking for the “right” content
• Organizing and managing all assets
• Enabling fast access
• Reducing duplication of effort (multiple scans / retouches of same content)
• Leveraging unused content
Editorialcontent
Job specs
Images
Art, illustrations
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Graphic Communications Group
Work-in-Progress Management
Automates complexities of managing projects in production
• Routing projects
• Managing approvals
• Up-to-the-minute reporting on schedule, costs
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Graphic Communications Group
Integration with Business Systems
Tracking and reporting capabilities
• Production times
• Annotations online
• Downloads & uploads
• Approval status
• User access information
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Graphic Communications Group
A Strong Infrastructure
Workflow
Collaboration / Proofing
Content Creation
Digital Asset Management
Enterprise Management / Accounting
Data Storage / ManagementData Storage / Management
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Graphic Communications Group
Keeping It Simple
Solutions for Creative Production from Kodak
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Graphic Communications Group
The Creative Segment: A Key Area of Strategic Focus
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Graphic Communications Group
An Integrated Proofing and Workflow Solution
Image capture Creative content collaboration PDF creation tools
Digital asset management Project management Hard copy proofing
Data storage Virtual proofing Workflow
Color management
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Graphic Communications Group
High Resolution, Highly Productive Image Capture
Kodak EverSmart and iQSmart scanners
Leaf digital camera backs
• Advanced scanning technology delivers top quality scans
• Highly automated
• Capture 6-33 megapixel images
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Graphic Communications Group
Organize and Manage Digital Assets
Provides fast access to digital photos, illustrations, text and job specs
Integrates with production software to swap FPO images for high-res files
Kodak EyeMedia software
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Graphic Communications Group
Improve Communication During Content Creation
Reduces turnaround time through web-based global sharing of content
Provides real-time secure file sharing for viewers
Pixel streaming for fast access to full-res images
Kodak TeamWorks software
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Graphic Communications Group
Control Color with Easy-to-Use Color Management
Comprehensive ICC profile creation and editing tool
Use for input, output and display devices
Supports device link and manyColors (6 color) profiles)
Kodak Profile Wizard color management software
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Graphic Communications Group
Manage Projects in Production Using the Internet
Web access for internal use, printers and publishers
Global access to print-ready files
Color-accurate monitor proofing for print ready files
Managed access and approval process
Secure and protected access
Kodak InSite software with Matchprint Virtual
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Graphic Communications Group
Integrated Web Portal for Seamless Experience
Kodak TeamWorks software
Kodak InSite
software
Kodak EyeMedia
software
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Graphic Communications Group
Push Button PDF File Creation
Bridges the gap between creatives and printers
Automates PDF creation using exact specifications from print providers
Simplifies file submission
Eliminates errors and streamlines production
Kodak Prepare software
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Graphic Communications Group
Monitor Proofing
Kodak Offers a Full Range of Proofing Solutions
Concept Intermediate Imposition Contract
InkjetProofing
HalftoneProofing
Kodak InSite software
Kodak TeamWorks software
Kodak Matchprint Virtual software
Kodak Veris proofer
Kodak Matchprint Inkjet proofer
Kodak Approval digital color imaging system
Kodak Matchprint digital halftoneproofing system
Kodak PressProof software
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Graphic Communications Group
Streamline Production through Back End Integration
Powerful PDF workflow
Unparalleled workflow integration
Intelligent workflow automation
Full reporting capabilities
Kodak Prinergy Publish workflow software
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Graphic Communications Group
Powerful PDF Workflow
Delivers print-ready PDF-X1A files for:
• Multi-user collaboration
• Monitor proofing with publishers and printers
• Reporting and tracking
• Delivery
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Graphic Communications Group
Consistent Color from Concept to Press
Press-side monitor proofing with Matchprint Virtual technology
Eliminates need for multiple proofs on spread, and inline proof conflicts
Saves time, money and materials
Kodak PressProof software
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Let Your Data Work for You
Consolidates pools of data into central resource
Highly automated
Advanced software on standard hardware
Simple upgrade path to scale up capacity
ExaStore system
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Graphic Communications Group
Creative Solutions Consultants build flexible workflow based on client needs
One of the largest, globally integrated sales and service organizations in the industry
• Single point of contact, backed by experts
• Comprehensive network of field-based specialists
A Single Point of Contact for Service and Support
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Graphic Communications Group
Kodak Solutions for Creative Production
More accurate, consistent color
More automation
More productivity
More efficiency
More control
More service and support
Less inconsistency
Fewer errors
Less rework
Reduced turnaround time
Reduced costs
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Graphic Communications Group
The World Leader in Imaging
Global company with annual revenues over $14 billion
Technology pioneer with 28,000 U.S. patents
Among the world’s most recognized and respected brands
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Graphic Communications Group
Customers – Kodak Strategic Focus
ConsumersConsumer Digital
Imaging Group
HealthcareProfessionals
Health Group
• High-volume digital printing
• Complete on-demand publishing
• Prepress systems (computer-to-plate, proofing, consumables)
• Workflow software
• Inkjet
• Document & image scanning
• Digital services (online, mobile)
• Digital consumer capture
• Digital output (kiosks, home)•
• Traditional capture & output
• Entertainment imaging products
Graphic Communicators
Graphic Communications Group (GCG)
• Digital output
• Digital capture
• Healthcare information systems
• Services
• Film capture & output
Film & Photofinishing Systems Group
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Graphic Communications Group
Kodak Span of Participation
Market Segments
Creative
In-PlantPrinters
Data CentersDigital Service
Providers
Packaging
Newspapers
CommercialPrinters
Creative to Output
Digital and Conventional Solutions
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Graphic Communications Group
One brand. One company you can trust to make digital production more efficient.
© Kodak, 2006. Kodak, Approval, EverSmart, iQSmart, Leaf, Matchprint, Prinergy, Profile Wizard, RealTimeProof and Veris are trademarks of Kodak. ExaStore is a trademark of Exanet, Inc. SWOP is a trademark of SWOP, Inc.
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Graphic Communications Group
© Kodak, 2006. Kodak, Approval, EverSmart, iQSmart, Leaf, Matchprint, Prinergy, Profile Wizard, RealTimeProof and Veris are trademarks of Kodak. ExaStore is a trademark of Exanet, Inc. SWOP is a trademark of SWOP, Inc.