kohl's presentation(2) 1
TRANSCRIPT
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Kohl’s E-Commerce Expansion to Canada
James CervoSiyan ChenLaura HammerKyle KoestnerChelsea Smykowski
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Conceptwww.Kohls.ca
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CANADA DAY SPECIAL! FREE SHIPPING WITH ANY $50 ORDER! Use the code: CADAY50
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+Trend Identification Under penetrated Canadian online retailing market
Geographic & cultural proximity
14.7 million people ages 25-54
Canadians spent C$15.1 billion online in 2009
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+SWOT Analysis
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+SWOT Analysis
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+Considerations
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+Monroe E-Commerce Fulfillment Center
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+French Translations
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+Implementation- 1st Stage
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+Advertising
Digital media Facebook campaign to gain fans Email Geographic SEO
Television & radio
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+Financial Analysis
Projected Revenue = $43,600,000
Projected Costs = $29,040,000Cost of Goods Sold: $27,032,000Labor to develop website: $8,000Advertising: $2,000,000
Estimated profits = $14,560,000
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+Implementation – 2nd Stage
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+E-Commerce DC in Canada
Saskatchewan
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+Questions?