kol management

Who is Key Opinion Leader?

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What is KOL?

• KOL is a term named as Key Opinion Leader.

• Key Opinion Leaders are important doctor,

physician and members of medical community

who’s opinion are highly appreciated and who

influences other doctors and physicians.

• The first responsibility of an life science organization is to maintain peer-to-peer relationships with KOL’s.







• As pharmaceutical and life-sciences companies search for the most effective, efficient ways to manage collaboration with the physicians who conduct research, write articles, or speak on their behalf, relationship management of the interaction with these elite physicians, or key opinion leaders (KOLs), has ultimately emerged as an individual business discipline.

• Similar to CRM, KOL management is an essential component for marketers and medical staff throughout the life-cycle process of a specific drug or product.







• By sustaining a business process that creates and maintains meaningful and collaborative relationships between KOLs and business functions from marketing to medical affairs, pharmaceutical and life-sciences companies can experience increased share of voice and accelerated adoptions at the global, national, and regional levels.

• A CEO of a major pharmaceuticals company recently told a group of analysts that effectively managing KOL relationships was essential to companies' future products and market expansion.







• As physicians strive to choose from a myriad of drug options for their patients, they often turn to fellow key opinion leading physicians for knowledge and advice on specific drugs.

• Key opinion leaders possess a unique credibility, as their validity often stems from years of industry experience and medical affiliations.







• As a result, pharmaceutical and life-sciences companies have begun relying heavily on key opinion leaders to help establish the knowledge base about their drugs and expand their markets throughout all stages of life-cycle management.

• Like customers, KOLs are an extremely valuable and necessary component of any company's success.







• As such, KOL relationship management and customer relationship management possess similar business philosophies in which both the customers and KOLs play a central and critical role within all business activities.

• Both KOL management and CRM enable organizations to better manage those important and often complex relationships through systems, processes, and procedures.







• Essentially, the goal of both customer and KOL management systems is to create and maintain lasting and mutually beneficial relationships.







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