kolkata iv report amlaan chatterjee

KOLKATA INDUSTRIAL VISIT

(22nd Sep, 2012 – 30th Sep, 2012)

Under the guidance of

Prof. Rohit Kumar Vishal

Prof. Bhaskar Bhowani

Submitted by

Amlaan Chatterjee

Marketing ll

08

ACKNOWLEDGEMENT

I am highly indebted to Prof. Anmol Roshan Bodra, Head of Department, Marketing for providing us the opportunity to go to Industrial Visits.

I am thankful to Dr. Rohit Vishal Kumar Sir and Prof. Bhaskar Bhowani for constantly guiding me throughout the visit. They were the source of inspiration and a mentor throughout the trip.

I would like to extend my sincere gratitude to all my peers who helped me in making this project a successful. Lastly I am thankful to the institute for conducting such an excursion which benefited the students in gaining the knowledge about the corporate and useful knowledge sharing by the industry experts.

EXECUTIVE SUMMARY

The Industrial visit is a part of curriculum in the institute where students from various streams visit various companies in four cities namely Kolkata, Delhi, Mumbai, Bangalore. The students are divided into different groups based on their streams and they are accompanied by their respective faculty members who act as guide throughout the tour. The whole objective for conducting these visits is to give students an experiential learning by visiting various organizations and learning their work culture and environment. The students also get to know the current industry practices and the present industry situations. Apart from this corporate interaction the companies are also invited for to visit the campus for final placements/summer placements.

Kolkata IV – A Brief

We a Group of 25 students from Marketing and Finance along with Prof. Rohit Kumar Vishal and Prof. Bhaskar Bhowani were boarded on 22nd Sep, night in train for Kolkata and reached their next day in early morning. We were divided in a group of 5 students Both from Marketing and Finance. Our group consists of-

Shruti Kedia (Finance) our group leader

Piyush Gupta (Finance)

Nidhi gupta (Finance)

Shilpi Goswami (Finance)

Amlaan Chatterjee (Marketing)

After reaching Kolkata we had to visit the companies from whom we have taken appointments. In total Kolkata group visited 45 companies and 2 Factory visits and in which our group visited 6 companies and 1Factory.

It was a nice experience while meeting the top executives of these reputed companies where I had gained lot of information related to current situation of the company, internal working culture, present industry practice, competition faced by the company.

Individual Initiatives and Efforts

My individual purpose behind this visit was to enhance my communication skills, to find out more about the industry standards and prevalent industry practices, gain an insight about the requirements of the industry, and build confidence in interacting with people from higher hierarchy of corporate worlds, individual networking and enhancing people skills as well as building personal relationships. I wanted to get corporate links, find out about the present requirements of the industry.

It was also to learn how to work as a team and how to execute orders given by seniors.

Prior visiting to Kolkata, we were given a presentation which was supposed to be presented in front of the companies visited on behalf of the XISS. A database is given to all the group leaders in which the companies name, address and contact person’s number were given to whom we can get appointment. Each group member was allotted with some of the company’s name to whom they can follow for an appointment. I also made a call to various companies for an appointment but many HR people used to reply that they are not available during that time period or they had done with their recruitment process.

Modus Operandi

We were divided into groups of five. My group consisted of:

1. Amlaan Chatterjee2. Piyush Gupta3. Shruti Kedia4. Shilpa Goswami5. Nidhi Gupta

Nidhi Gupta and Shilpa Goswami were given the assignment of getting appointments according to the database supplied. The rest three make the visits and briefed the concerned authorities about the current situation of the institute and how it has evolved over the decades. The interactions were on a very professional level and ended with inviting them for the final as well as summer placements.

On certain occasions, we were also accompanied by the faculties present. We were also shown how the organizations operate and what they expect from individuals joining them in near future.

Adhunik Group

Capitol Plaza

Contact Person- Mr. rohit Shah

Mode of fixing meeting- Through telephonic conversation and follow up.

Date and Time of Visit- 25th September, 10:00 AM

Synopsis of interaction- It was good experience meeting with Mr. Saha where I have gained knowledge about latest trend and competition faced by Adhunik group. He clarified our queries related to the Mining indutry companies and also asked us about our batch profile. He also shared his experience in the company and told about the hierarchy in the company. He also told his expectations about the placements if he visits our campus for placements. He had also given an option of campus on wheels. He was interested in engaging our college students for internships but as we are done with our internships so we had invited him for our junior batch for internships.

Electrosteel.

Camac, Kolkata

Contact Person- Miss. Radha kejriwal, Miss.sneha Kachar.


Date and Time of Visit- 25th September, 12 Noon

Synopsis of interaction- Miss. Radha kejriwal the CEO of the

company met a group of 6 students along with both the faculties.

After having gone through our presentation she was highly

impressed with the content. She questioned us on various

parameters and showed keen interest in visiting the campus. She

detailed us about the various process’ there company is involved

in and also briefed us about the industry standards.

Mother Dairy Fruits and Vegetables Pvt. Ltd.

Karunamoyee More, Kolkata

Contact Person- Mr. Abhimanyu Sharma


Date and Time of Visit- 26th September, 4:00 PM

Synopsis of interaction - It was good learning for me when I

had visited Mother Dairy as I have already done my internship

from there. He told us about the importance of sales person in

this company where a candidate has to be more updated with

regarding to the market. He asked us some questions regarding

marketing and also our future goals in our life. He also did a mock

interview with us and gave us some valuable tips for interview.

SKP GROUP.

Hazra, Kolkata

Contact Person- Mr. Avik Mukherjee

Mode of fixing meeting- Through my personal contact.


Synopsis of interaction - Good experience. Mr. Avik mukherjee

was very keen in providing us the insight about his company and

also the competition faced by the company. The company is not

involved in campus placements but they assured that in near

future if they go for campus placements they will surely consider

XISS.

Gfk Mode

Mayfair Road, Ballygunge, Kolkata

Contact Person – Mrs. Udita Ghosh Sarkar



Synopsis of interaction - It was nice meeting with Ma'am who

is XISS RD alumnus of 89 batch. She was very happy to see us.

She told us about her company. It is basically a Market Research

based company where a candidate has to be good in statistics

and numbers. She told us that she will visit our campus and come

for placements for RD students and also she will refer us to

commercial research Delhi office to consider Marketing and

Finance students.

IDBI BANK

Shakespeare Sarani, Kolkata

Contact Person- Mr. Rajeev Rudra.


Date and Time of Visit- 29th September, 10:30 AM

Synopsis of interaction - visiting this bank was extremely

beneficial as we got a detailed view about the banking practices

currently prevalent. We were accompanied by both our faculties

and met a lot of officials along with our alumni Rajeev Rudra. The

presentation was carried out by me , alpana dutta and shruti

kedia. The company has previously recruited from xiss and is

satisfied with what our college has to offer. Currently they have

no openings but as soon as they face any requirement they would

surely consider xiss as one of the best options.

Key Learning

The visit has been immensely fruitful in all aspects. It has helped me build my personal skills and also manage group dynamics efficiently. The exposure gained shall help me mould myself into a professional who can be an asset to the organization and withstand the economic turmoil and face the organizational challenges

We could get a gist of how corporate world functions and how our course curriculum can be applied in real world.

We feel more confident since we interacted with the various levels of management and were able to know their expectations from us. The hesitation to interact with highly designated strangers has lessened to a great extent.

Every company has different culture. We came to know about the various company cultures.

Time management is key factor which I had learnt because many companies were particular about the appointment time slot.

Gained a positive confidence while calling these top executives and talking with them over phone as well as meeting them personally.

.

Conclusion

Industrial visit survey provides the students and programs with “dynamic” real time feedback that is very useful in the program learning outcomes process. It enables educational institutions to build close ties with industrial experts and also to achieve the learning outcomes to students. Several broader educational partnerships have emerged as a result of these visits. These include student’s internships, funded research projects, curriculum development, student career opportunities. More over students will gain the subject learning outcome by means of pre, after and post industrial visit survey. This has resulted in enhanced visibility for the students among their learning outcomes and their portfolio.

kolkata iv report amlaan chatterjee

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