Case Study :Komatsu Ltd. and Project G (A)

Presented To : Mr. Tarun AnandPresented By : The Challengers Aishwarya Garima Karthik Mubashshir Pranav Sohel Sharan Sukhmani Varuna Vimla

Case Synopsis

Positioning : “ Total Technologies Enterprise”. Competition : Competitive Advantage Market dynamics : Currency fluctuation,

demand-fluctuation. Market Positions : Market Share, Presence in

Domestic & International Markets Pricing decisions : Increased Product Prices Ineffective & Unstable Management :

Autocratic,

Diplomatic and Participatory

Case Problems

Unstable Management & Different Leadership Style

Autocratic Leader Diplomatic Leader Participatory Leader

Case Problem: Kawai’s Era (1964 – 1982)

Established Total Quality Concept Introducing Management by Policy New System of Control i.e. PDCA Cycle

a. Plan

b. Do

c. Check

d. Act

The Nogawa’s Era (1982 – 1987)

Price Cutting & Aggressive Sales tactics Huge capital investment to cut costs Expanding product line Research and Development Activities

Leadership Style : Highly Autocratic

Tetsuya Katada Era(1989 – 1990)

During his Era : Stagnant Sales Less Demand of Construction Equipments

Changes : Abolish Top Down Management Approach New Slogan Revive growth in stagnant Construction

Equipment Market Capture Other Segments : Robots, Plastics,

Electronics

Case Inference

Exhibit 1 Depicts : PDCA Cycle Exhibit 2 Depicts : Market Share/ Position of both Komastu &

CAT Construction Equipment Sales Presence in Domestic & International Market Exhibit 3: Market Dynamics Demand fluctuations Currency fluctuations Govt. Policies

Tanaka’s Era (1987 – 1989)

Focus on Domestic Market. Pricing Decisions Focus on Internationalization

Leadership Style : Diplomatic

Conclusion and Recommendation

Impact of Leaders decisions i.e. bottom line and top line

Recommendation : Strong Foot fold in their Domestic Market. More stable and transparent

management. Product Diversification & portfolio of

assets.

CONCLUSION

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