Towards an e-commerce world:

how can mail operators prepare?

Rafał Brzoska

Chief Executive Officer

InPost

InPost – who we are?

To e- or not be!

Reducing the costs of parcel delivery without compromising quality

and service

Convenient parcel delivery: how are customers reacting to 24/7

terminals?

Social commerce: what are the opportunities for postal operators?

Agenda

Largest private postal group in Poland

30% of unaddressed mail

10.5% of addressed mail

entering e-commerce

Part of Integer.pl Capital Group

Stock-listed on Warsaw Stock Exchange

WMA winner for Growth Category

141 mln addressed items compared to 74.84

mln in 2009

InPost – challengers from Poland

Social mail

Transactional

mail

Direct Mail

Parcels

Less mail is being sent

591 billion euros – world e-Retail spend in 2010

> 2 billion internet users

585 million Facebook users

50% of them logged in on any given day

28% check their Facebook on smartphone before getting

out of bed

Brands are now thinking how to monetize Facebook

58% of Japanese used mobile phone to browse internet at

least monthly

Increasing role of e-, m- and f-commerce

Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey

30% of revenues to come from non-mail

Hybrid MailE-invoicing and Mobile

Payments

MVNO – free access

to internet via phone

easyPack 24/7

E-shops on

Facebook

420 machines in Poland

Self-service pick-up points for

collecting and sending parcels

SMS / email notification about

the parcel in the machine

800 machines in total in Poland

User and producer of the

machines

Shortly new machines for

Estonian Post

5 new countries in 2011

SizeNumber

of boxes

Max dimensions

(in cm)

Size A 32 8 x 38 x 64 cm

Size B 32 19 x 38 x 64 cm

Size C 12 41 x 38 x 64 cm

„Last mile” costs cut by 80%

37.45% of parcels collected

between 18:00 – 8:00 97% delivered day after posting

51% of parcels collected within 6

hours after leaving it in the

machine

* Source: InPost, data from October ’10 – February ‘11

How are customers reacting to easyPack 24/7?

Positive feedback from customers

Longer opening hours

No need to queue

Lower price

Statistics:

>200.000 fans on Facebook

>110.000 registered users

>150.000 non-registered users

61% clients used easyPack 24/7

again

What business customer say …

New opportunities for e-retailers

Case studies - selling „Avatar”

movie & „Killzone 3” game

500 parcels pre-entered into

selected machines

Customers – making a purchase,

confirmation of payment and

instand availability to collect

parcels

Sales starts from midnight

~ 200.000 fans on Facebook

Paczkobranie – „Parcel-sweeping”

Pick up the box and win the physical

award from our e-commerce

partners

Best social media

campaign in 2010

in PolandStart 299 fans

End of 11th edition

184 515 fans

~ 18.000 new customers – Parcel-riddle

Pick up the box and using

hints guess what award is

hidden in the parcel

Go to the easyPack 24/7 and

find out if you win the award

Only a few main awards but

each participant received a

discounts coupon for circa

400 euro to be used in 52 e-

retailers

>8.000 new users in 1 week with InPost LOVE

InPost LOVE

Sending „Love letter” using

hybrid mail linked with FB

Pick up a friend to give a present

Friends to choose easyPack 24/7

for collecting their present

Member get member

8.000 new users and still increasing

InFlavo – new sales channel via Facebook

InFlavo - Facebook application which allows

companies and individuals to sell their products

through via Facebook

English version available and others to come

Integrated with payments and delivery options

easyPack 24/7 as a major delivery channel –

creating demand for the solution

InFlavo

InFlavo Commercial – 210 e-shops

InFlavo Friendly Shopping – 1616

individuals

InFlavo Market – all products listed with a

breakdown by categories and prices

Towards an e-commerce world …

mobile ADs

m-commerce

e-commerce

f-commerce

mobile

payments

easyPack 24/7

InPost is happy for international

cooperation

Projects implemented together

with our partners

Thank you for your attention

Rafał Brzoska

Chief Executive Officer

Marcin Bosacki

Head of International & Social Media

Happy to share our experience