koobesity bcny proposal 2013
TRANSCRIPT
OBESITYINAMERICA
WHYSHOULDYOUCAREABOUTOBESITY?
OBESITY CAUSES MAJOR HEALTH PROBLEMS (Top 5) Type 2 Diabetes Heart Disease & Stroke Hypertension (High BP) Arthritis Cancer
Obesity is expected to account for 21% of nation’s direct health care spending by 2018.
By 2030, medical costs associated with treating preventable obesity-related diseases will increase by $48 billion up to $66 billion per year in the United States.
Loss in economic productivity will be between $390 billion and $580 billion annually by 2030.
*Source: ‘F as in Fat Report’ 2012 * UnitedHealth Group
OBESITYINNEWYORK
NY State Comptroller Thomas DiNapoli reports expenditures for New York's 1.4 million overweight and obese children at $327 million in 2011; $11.8 billion in state obesity health care in 2011 as people aged.
The 2011 estimate includes Medicaid spending more than $4.3 billion yearly on obesity-related treatment for preventable conditions like diabetes and heart disease.
Private health insurers and Medicare paid an estimated $7.5 billion.
* Source: Associated Press * Kingsbrook Jewish Medical Center
1 in 4 New Yorkers is obese
1 in 3 New York children is obese or overweight
147,000+ residents in BROOKLYN suffer from Type 2 Diabetes. Hospitalization in Brooklyn for Diabetes EXCEEDS that of
New York State and the nation.
OBESITYINYOUTH
Obese children aged 6–11 years in the United States increased from 7% in 1980 to nearly 18% in 2010.
Obese adolescents aged 12–19 years increased from 5% to 18% over the same period.
In 2010, more than one third of children and adolescents were overweight or obese.
In a population-based sample of 5- to 17-year-olds, 70% of obese youth had at least one risk factor for cardiovascular disease.
Obese adolescents are more likely to have prediabetes.
* Source: CDC, Centers for Disease Control and Prevention (http://www.cdc.gov/healthyyouth/obesity/facts.htm)
OBESITY&SOCIOECONOMICSTATUS
The prevalence of obesity among boys living in households with income at or above 350% of the poverty level is 11.9%, while 21.1% of those who live below 130% of the poverty level are obese.
Among both boys and girls, obesity prevalence decreases as income increases.
Childhood obesity prevalence decreases as the education of the head of household increases.
Between 1988–1994 and 2007–2008 the prevalence of childhood obesity increased at all income levels.
* Source: National Health and Nutrition Examination Survey (NHANES) ; CDC, Centers for Disease Control and Prevention (http://www.cdc.gov/nchs/data/databriefs/db51.pdf)
WHATCANWEDO?
Engage youth to educate on balanced calories and portion control
Curb technology use - 2 hours max TV per day
Educate on fitness and exercise - 60 minutes of moderate exercise per day
Provide support system of peers and mentors
Develop enriching partnerships to enable outreach and nutrition/fitness education
KNOCKOUTOBESITY
ABOUTKNOCKOUTOBESITY
Non-profit dedicated to anti-obesity cause
Web based docu-series featured 5 New Yorkers who accepted 4 month weight loss challenge
GOAL = 5–10% body weight loss (each participant lost more than goal %)
Achieved weight loss goals through rigorous boxing regimen 4 to 6 days a week + lifestyle change in place of short term diet
Participants worked with certified team of experts & trained with mentor Dimitrios Verteouris
THEFOUNDER Founder Dimitrios Verteouris featured on Food
Network’s “Fat Chef” reality show
Lost 85lbs in 3 months; 107lbs to date
Owner of 3 Nature’s Grill restaurants
Not done yet. Will lose more weight and participate in summer boxing match.
LOSTOVER100LBSTODATE
“LIVEYOURDREAM” Dimitrios is pursuing his personal dream to become a
professional boxer: He signed up for his first bout to inspire himself to
lose weight and succeeded!
Dimitrios unites the boxing community and the fight against obesity: He relates to the struggle of the obese Uses boxing to teach self-discipline Expands consumer appreciation for the sport
TEAMOFEXPERTS
THE NUTRITION EXPERT Niti Patel MS, RD, CDN, CDE
THE FITNESS GURU Robert Brace, Personal Training
and Group Fitness
THE LIFE COACH Sara Bartels, Registered Dietitian and Nutrition Counselor
THE CHILDHOOD OBESITY SPECIALIST
Dr. Wendy Scinta, Founder of Medical Weight Loss of New York, PLLC
KNOCKOUT
SUCCESS!
Youngest participant, Andy Jimenez lost 54lbs in 4 months !
254 lbs 202 lbs
=21.43 %Body weight
loss
• 108,000+ views to date on YouTube
ONLINEREALITYSERIES
Incorporate sponsors in credits. Major sponsor is series “Presenter.” Special events included in credit, such as Diabetes EXPO hosted by partner American
Diabetes Association.
MEDIASTRATEGY
PRINT EXCLUSIVE WITH NEW YORK POST
SPECIAL EVENT TO INTRODUCE “SEASON 2” CAST
BROADCAST INTERVIEWS
Consideration for The Doctors, Wendy Williams, Steve Harvey TV, GMA, Today Show…
SHOWCASING SERIES ON TIVO & ROKU
Possibly Xbox Live to syndicate (50 million homes globally)
NY Post Readership = 2,163,611
OK! Magazine Readership = 6.6 Million
New York Daily News Readership = 2,082,400
CLICK HERE TO VIEW ‘THE INSIDER’
2,432,000 viewers
www.Facebook.com/KOobesity
www.Twitter.com/KOobesityNYC
www.YouTube.com/user/KOobesity
www.KOobesity.tumblr.com
SOCIALMEDIA
COMMUNITYPARTNERAMERICANDIABETESASSOCIATION
Tap into social networks: 247K+ Facebook Fans 33K+ Twitter Followers 1.5+ Million YouTube Views
Strengthen your brand as COMMUNITY ALLY
• Hosting cooking demo at Diabetes EXPO, March 9, 2012
• 10,000+ expected attendees; 150 – 200 audience members for demo
• Flyer distribution and logo visibility
Avoid stigmatizing Surround yourself with peers Receive professional aid in nutrition, wellness and fitness
INTHEWORKS
FIRST ever gym
EXCLUSIVELY for
the
OVERWEIGHT
& OBESE
CLICK HERE TO WATCH THE SERIES
COMMUNITYOUTREACH&IMPACT
BOXINGCOLLECTIVE
CROSS PROMOTION + COMMUNITY GRASSROOT EFFORT
• Leverage NYC boxing gyms in non-competitive alliance (140+ locations in NYC)
• “It doesn’t matter where you train, just get out there and train!”
• Strengthen the boxing community and appeal to non-enthusiasts • Collective to offer fitness/nutrition classes free & open to the public
• Generate movement building to empower local community
• Partners participate in community promotions to strengthen impact
BOYSCLUBOFNY
BCNY serves nearly 4,000 boys who are members of 3 full-service clubhouses in Manhattan’s Lower East Side, East Harlem, and Flushing, Queens.
Membership is 44% Latino, 38% African-American, 14% Asian or Pacific Islander, and 4% Caucasian.
Average family income of $25,770.
75% of BCNY membership is at or below the poverty line.
“We provide boys the opportunity to acquire skills to make their goals a reality. For without hope for the future, boys have no reason to strive; but without the skills to achieve their dreams, hope is just an empty promise.”
BOXINGPROGRAMATBCNY
SUMMER PILOT AT BCNY LOWER EASTSIDE LOCATION
Boxing class offered once per week 3 classes, one hour each, divided according to age group
Explorers (6 – 9), Juniors (10 – 13), Seniors (14 – 20) Gloves donated by Everlast or Ediroc
Dimitrios trains boxing class with aid of professional boxer each week New pro boxer each week who can relate to and empower BCNY members
Initial class to educate on obesity and the need for proper nutrition and exercise in today’s youth – incorporate exercises and game. Dimitrios presents with, Wendy Scinta: Childhood Obesity Specialist Robert Brace: Celebrity Fitness Expert Surprise boxing guest
Film summer classes for inclusion in Season 2 Potentially broadcast on YouTube, TiVo, Roku, Xbox, Discovery Health & Fitness
KNOCKOUTOBESITYPROGRAMGOALS
Encourage discipline, and strengthen existing nutrition and fitness education at BCNY
Successfully engage three age groups at BCNY utilizing boxing Explorers (6 – 9), Juniors (10 – 13), Seniors (14 – 20) Measure overall impact and within age groups, through weekly attendance
Positive feedback and sustainability with pilot program Ask children/parents to score program and provide written feedback Continue boxing program year round at all BCNY locations Develop and implement training program to teach existing staff
Generate awareness of BCNY and Knockout Obesity through press outreach, social media, and communication with existing BCNY members and local neighborhoods
Develop community partnerships (NYC.gov, Department of Health & Mental Hygiene, Revolution Foods, Oscar de la Hoya Foundation)
