#kopdar seven music vol.7: #musicmerchandising presented by arian 13
DESCRIPTION
Arian 13 adalah seniman juga vokalis band rock asal Jakarta, Seringai. Ia pernah menjadi jurnalis di berbagai majalah, dari Trolley, MTV Trax sampai Playboy Indonesia. Kali ini di #KOPDAR volume 7, Arian berbagi pengalaman dan tipsnya dalam mengelola merchandise Seringai menjadi sebuah bisnis yang menguntungkan. KOPDAR adalah acara bulanan yang digelar Seven Music. Digelar tiap minggu keempat, acaranya sendiri berupa diskusi santai sambil diselingi music clinic, bedah demo dan intimate mini showcase. Info lebih lanjut, klik www.sevenmusic.co.idTRANSCRIPT
MUSIC MERCHANDISING
PHYSICAL FORMAT SALES DECLINES
• As CD sales decline and piracy continues to frustrate the industry, music merchandise has
found its own niche - one that continues to grow.
• It's a simple principle: after seeing a band we love perform, we part with our money more freely
in an emotional purchase of a t-shirt or hoodie. That garment represents the fun we just had and
promotes something we believe in.
SUPPORT BANDS, BUY THEIR PHYSICAL
RELEASES, GO TO THEIR SHOWS, BUY THEIR MERCH.
• .
• "I mainly buy band t-shirts to support the bands. (These days) It's
harder for bands to financially benefit from putting their music out there. Buying t-shirts also allows me to advertise bands that I support."
BIG BUSINESS
harga jual 1 t-shirt Rp.125.000
biaya produksi 1 t-shirt Rp. 45.000
konsinyasi 25% dari harga jual Rp.31.250
profit 1 t-shirt Rp.48.750/t-shirt
profit 50 t-shirts Rp.2.437.500 profit 100 t-shirts Rp.4.875.000 profit 200 t-shirts Rp.9.750.000 profit 300 t-shirts Rp.14.625.000
1 desain 200-300 pieces 1 bulan 2 desain t-shirts
1 tahun 24 desain t-shirts
1 tahun profit 24 desain
X 300 pcs:
Rp. 351.000.000 Rp. 351.000.000