New Age digital initiatives for engagement and CRM

<Name of the technology / medium etc >

<Your Name>

Instructions Key areas to be covered (not exhaustive list)

Available new age digital technology mediums for communication and their applications for customer engagement, sales and servicing (you have to work on one specific medium as per your choice)

Rationale for choosing a particular medium

Working model of the underlying medium

Historical Imperative (supporting facts / figures / rationale etc.)

How is it being used (an example maybe)

What are the benefits (both from consumer and company perspective)

Concept Note (how can it be leveraged in the Life Insurance business)

Please use this template for the presentation

Short listing criterion will be purely on content , research and concept basis

Total number of slides restricted to 8 - 10

Being a Responsive Digital Insurer

Key Features

Ability to draw on the new technologies to develop new business models with products and services that can be created, distributed and underwritten in innovative ways

Simplified internal and internal processes

Unified multi-channel customer experience that can be accessed from anytime anywhere

To tap data and use it in innovative ways

A digitized workplace, that helps employees collaborate and connect with each other as well as their external stake holders

Creating innovative products and services – for e.g an agent locator app, which will help the nearest agent to attend quickly to the customer . (More like cab services)

Social Media Marketing is the best medium to digitally promote the product

Social Media

Marketing

E-mail and Database Marketing From Social Media we can get the

e-mail addresses of the customers

Access to profile (gender, location , date of birth, preference etc)

Thus we can leverage these information and hence enhance database and e-mail marketing

4 step process to leverage Social CRM

Why is it needed in Insurance?

Today in this age of digitization customers expect brands to engage in two way communications and rely on trusted recommendations from their social network contacts

Nowadays customers drive the process, decides the channel of engagement and define the rules of relationship

It is the only digital marketing which encompasses all different kinds of marketing like e-mail marketing, database marketing and content marketing

Corporate spending's on Social CRM has gone up by 30 % in 2013 when compared to 2011

More of Social Networking means less paper and thus also helps in saving time, money and environment

By end of 2013, B2B organizations using CRM represents 25% of all projects world-wide from less than 10% in 2011