kotler / armstrong, chapter 12 a(n) _____ is made up of the company, suppliers, distributors and,...

Kotler / Armstrong, Chapter 12

A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system.1. supply chain2. dealer network3. value delivery network 4. integrated marketing system

The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____.

1. the supply chain

2. the dealer network

3. marketing channels

4. the integrated marketing system

The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____.

1. the supply chain

2. the dealer network

3. marketing channels

4. the integrated marketing system

A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.1. distribution channel2. vendor chain3. delivery network 4. supply chain

Information, matching, financing, and physical distribution are some of the key functions performed in the _________.

1. marketing channel

2. packaging

3. positioning

4. none of the above

Information, matching, financing, and physical distribution are some of the key functions performed in the _________.

1. marketing channel

2. packaging

3. positioning

4. none of the above

Which of the following is not a key function performed by marketing channel members?

1. matching

2. negotiation

3. promotion

4. manufacturing

Which of the following is not a key function performed by marketing channel members?

1. matching

2. negotiation

3. promotion

4. manufacturing

When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function.

1. contact

2. matching

3. physical distribution

4. risk taking

When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function.

1. contact

2. matching

3. physical distribution

4. risk taking

Which of the following channel levels contains no marketing intermediaries?

1. direct marketing

2. indirect marketing

3. wholesaler marketing

4. retailer marketing

Which of the following channel levels contains no marketing intermediaries?

1. direct marketing

2. indirect marketing

3. wholesaler marketing

4. retailer marketing

Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict.

1. vertical

2. horizontal

3. wide

4. narrow

Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict.

1. vertical

2. horizontal

3. wide

4. narrow

Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit

of all.

1. true

2. false

Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit of all. 1. true2. false (A conventional distribution system is

made up of independent producers, wholesalers, and retailers trying to maximize their individual profits.)

Which of the following is not a type of vertical marketing system (VMS)?

1. conventional

2. corporate

3. contractual

4. administered

Which of the following is not a type of vertical marketing system (VMS)?

1. conventional

2. corporate

3. contractual

4. administered

Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership?

1. conventional

2. corporate

3. contractual

4. administered

Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership?

1. conventional

2. corporate

3. contractual

4. administered

A franchise organization is a form of which vertical marketing system?

1. hybrid

2. corporate

3. contractual

4. administered

A franchise organization is a form of which vertical marketing system?

1. hybrid

2. corporate

3. contractual

4. administered

Which of the following is not one of the three types of franchises:

1. manufacturer-sponsored retailer

2. manufacturer-sponsored wholesaler

3. service-firm-sponsored retailer

4. service-firm-sponsored wholesaler

Which of the following is not one of the three types of franchises:

1. manufacturer-sponsored retailer

2. manufacturer-sponsored wholesaler

3. service-firm-sponsored retailer

4. service-firm-sponsored wholesaler

Banks in supermarkets are examples of which type of marketing system?

1. hybrid

2. horizontal

3. direct

4. administered

Banks in supermarkets are examples of which type of marketing system?

1. hybrid

2. horizontal

3. direct

4. administered

Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system.

1. hybrid (multichannel)

2. horizontal

3. direct

4. administered

Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system.

1. hybrid (multichannel)

2. horizontal

3. direct

4. administered

Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries.

1. true

2. false

Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries.

1. true

2. false

Producers of convenience products (e.g., candy, toothpaste) will use _____ distribution.

1. intensive

2. selective

3. direct

4. exclusive

Producers of convenience products (e.g., candy, toothpaste) will use _____ distribution.

1. intensive

2. selective

3. direct

4. exclusive

Marketers of high-priced, luxury products will use _____ distribution.

1. intensive

2. selective

3. direct

4. exclusive

Marketers of high-priced, luxury products will use _____ distribution.

1. intensive

2. selective

3. direct

4. exclusive

_____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit. 1. Value analysis management2. Insourcing networks3. Marketing logistics4. Outsourcing

Which of the following is not a major logistics function listed in your text?

1. financing

2. logistics information management

3. transportation

4. inventory control

Which of the following is not a major logistics function listed in your text?

1. financing

2. logistics information management

3. transportation

4. inventory control

kotler / armstrong, chapter 12 a(n) _____ is made up of the company, suppliers, distributors and,...

Documents

kotler armstrong

retailer marketing slide

marketing channels

supply chain slide

marketing channel members

wholesaler marketing

indirect marketing

marketing intermediaries