1. Company Introduc/on An experienced team with strong background in Kovalo oers a mul:channel marke:ng plaCorm as a so6ware development, ar:cial intelligence, concept white-label solu:on. As a licensee you can get designing and retail started to innovate a holis:c addi:onal revenue and prot from various adver:sers concept of loca:on based mobile marke:ng during (SME, chains, brands / online & in-store). autumn 2010.

2. Business Opportunity Licensee Merchants Consumers ! Add mul:channel marke:ng tools around !Create scheduled or real-:me campaigns ! Find services from various channels your exis:ng adver:sing products with an easy-to-use interface (mobile, web, display ads, some) ! Create more value for your merchants by !Generate addi:onal revenue with ! Receive and nd relevant oers for you oering simple self-service marke:ng targeted campaigns in relevant channels based on loca:on, :me, category and tools & relevant content in your digital other relevance channels !Campaign Management Tool for aZrac:ng new customers ! Use mobile coupons, loyalty ! Increase revenue average revenue / POI memberships, targeted oers (small, medium & large enterprises) !Loyalty Management Tool for commi[ng exis:ng customers ! We help you to mone:ze LBS business easy setup quick ROI 3. Licensee earnings model white label pla=orm local mul/channel marke/ng campaigns increased foot-trac via local promo/ons loyalty campaigns & engagement higher frequency, spending & loyalty discovery tool for end consumers adver+sing tool for your merchants Merchant revenue example 50 mo. fee / poi 8 000 pois consumers nd oers from licensee mone+zes with loca+on based services licensees channels 4,8 mio annual revenue ! web ! mobile (web & na/ve) 95 % gross prot ! ad network Kovalo works as a technology provider - pla>orm, technology, user interfaces & ERP integra+on, inventory maintenance 4. Licensee Admin tools & integra/ons ! integra:on to licensees ERP for automated data transmissions (company database import, product packages & permissions etc.) ERP! Kovalo provides Admin tools for manual management and monitoring. (Superusers, Sales, Customer Support etc.) !Licensee can view and generate real-:me sta:s:cs or/and automated reports from Admin panel. Monitoring & Reports !View and generate real-:me sta:s:cs or/and automated reports from Admin panel. !Customized KPI dashboard, automated reports and integra:ons to enterprise solu:ons. 5. Merchant Tools Campaign Management ! Quickly and easily create targeted, scheduled or real-:me campaigns Mobile Coupons ! Oers and coupons are redeemed at merchants point-of-sale using any mobile device Click-to-Call Online Oers ! Measure campaign eec:veness using advanced analy:cal tools ! Choose business model, e.g. monthly fee 6. Merchant Tools Loyalty Management ! Manage and deepen exis:ng customer rela:onships send loyalty messages and oer to consumers ! Mobile versions of membership and VIP cards ! Targeted real-:me marke:ng channels: mobile & web (app, sms, e-mail, push no:ca:ons) 7. Merchant Tools Real-Time Reports & Analy/cs !Real-:me tracking of the performance of your campaigns !Automated web tools integrated with ar:cial intelligence to op:mize targeted campaigns (Q4 2012) !Use external user behavior data from 3rd party collaborators (e.g. operators) and 3rd party mobile applica:ons to build extensive consumer proles Report & Analy/cs ! Real-:me sta:s:cs with chosen KPIs ! Campaign reports (numbers, graphs, heat map) ! Point of interest comparison ! Campaign comparison 8. Your End Consumers Channels Kovalo helps you to drive campaigns to your exis:ng channels: landing sites, mobile apps (html5, na/ve), sms, email Channels fully white labeled with your UI design Kovalos own end consumer demo environment illustrates how to drive oers to dierent channels (ask for demo) End consumer features in mobile apps: !Save coupons and claim oers at the point of sale !Share your experiences in social media and get rewarded !Mobile benet cards Receive Loyalty messages and oers from merchants Claim Loyalty oers at point of sale All end consumer features under same app 9. Cases Case Dealium !Cross-PlaCorm solu:on launched as a B2C service in 6/2011 with over 150 merchants in a 2 month period !Deal visibility in the web, mobile devices and social media !Cost-ecient way to get visibility and reach consumers & loyal customers via messaging !PlaCorm licensed to Fonecta in 9/2011 Case Fonecta ! Kovalo plaCorm used by Fonectas merchants na:onwide and oers displayed in 5 dierent Fonecta channels ! Database of 4 million consumers ! Sales supported by Fonectas sales team ! Over 300 000 users only in one mobile app Case Sverigedealen ! Sverigedealen is a Swedish deal aggrega:on site that collects content from mul:ple daily deal companies ! Kovalo helped them enable a mobile presence ! Kovalo provides a Android & iOS solu:on that is integrated to their plaCorm ! Kovalo and Sverigedealen con:nue to develop analy:cs on the plaCorm and jointly share all rights to the customer transac:on data. Case European Athle/cs Championships 2012 ! Fonecta provides APPY, the ocial mobile applica:on for EAC 2012 ! Kovalos HTML5 deal applica:on is customized and implemented to APPY ! EAC sponsors are capable to create specic deals using Kovalos Campaign Management tools (merchant plaCorm) ! Kovalo takes care of back-end, deal inventory, API, targe:ng and APPYs deal features 10. Pla=orm features high level Licensee Tools Merchant Tools Ad Inventory Consumer channels ! Admin panel and/or ! Self-service plaCorm ! Op:miza:on engine and ! Oers in your own channels integra:ons to ERP ! Intui:ve user interface recommender models ! Ad displays in chosen ! Merchant management ! Campaign Management ! Targe:ng: past behavior, channels (own/3rd party) ! Inventory management ! Loyalty Management user preferences, ! Display ads in to oers Monitoring & Reports loca:on, :me Relevant for end user !! Real-:me analy:cs ! ! Client integra:ons and ! Display and other 3rd party ! Higher conversion with oers trac via Kovalo APIs Your own channels 3rd party channels 11. Kovalo Pla=orm Technology Stack !Merchant and Admin front-ends with Ruby+Rails !API, back-end services, analy:cs with Ruby, JVM languages (Clojure, Java, ...) !All APIs and internal communica:on via JSON. Integra:ons to client ERP and other systems can be done using any standard technologies. !Merchant/Admin sites used completely over ssl. All APIs can be used over secured connec:on too, if sensi:ve informa:on is transferred. !PlaCorm hosted at AWS (eu-west, or which ever region closest to the client). Fast, easily scalable to millions of requests per day. !Development done according to standard web applica:on security best prac:ces. PlaCorm components constantly kept up to date. 12. Kovalo API !Kovalo API is a standard REST style JSON API !API enables authen:cated 3rd party client applica:ons to use the oer inventory API for 3rd partyclient applications !Oers can be implemented to any relevant applica:on or website i.e. Yellow Pages and search services, loca:on based mobile applica:ons, online stores, blogs etc. 13. Implementa/on plan high level Three month delivery process, from order to roll-out. 1st month 2nd month 3th month Pre-implementa:on review Phase 1. Specica:on & Infrastructure Phase 2. Solu:on & Integra:ons Phase 3. Execu:on & Product Launch Fully hosted, white label Our SOA (Service Oriented On-going training, tools, plaCorm to ll the gap in Architecture) allows you to marke:ng material, and your exis:ng online use Kovalo SaaS solu:ons to the support youll need product porColio. connect to exis:ng systems, to hit the ground running APIs and processes. Real- Kovalo solu:ons at full :me response to your speed. business processes and needs as they con:nue to grow. 14. Why work with us? Kovalo helps you to mone:ze loca:on-based service business with powerful merchant tools and end consumer solu:ons Oer your merchants a new way to adver:se in your channels and drive consumers to the points of sale Increase your revenue per POI and strengthen your customer rela:onship with a competa:ve marke:ng solu:on