kpa seo: the most powerful search marketing in the auto industry
DESCRIPTION
2012 proved to be a differentiating year for KPA Elite SEO. Dealers are embracing the idea that search marketing is not something that you throw $500 per month at and call it a day. As a result we were able to make great strides pioneering true search engine optimization in the industry. This led to our product being offered as the Dealers United SEO service in April as well as the AWA Lighthouse Award for our efforts in search and social. Between the Google Penguin Updates and other factors that are changing the face of search marketing, it’s imperative for dealers who want to succeed in 2013 to learn more about KPA Elite SEO. In this presentation, JD Rucker will discuss the search trends that have shaped our award-winning service into a “must have” for dealers wanting to dominate in the years to come. Warning: this is a KPA specific product demo, so expect sales talk!TRANSCRIPT
KPA SEO: The Most Powerful Search Marketing in the Auto Industry.
JD Rucker
Director of New Media
December 5, 2012
Our History in SEO
• Pioneer in bringing SEO to
car dealers in 2003
• Awarded the first Dealers
United SEO contract as the
best provider in the
automotive industry, 2012
• Proficient at working with
all major website providers
and the majority of the
smaller ones
Agenda
• KPA Automotive SEO Philosophy
• A Process that is Proven to Work
• What We Don’t Do
• Partner Expectations
• Questions and Answers
KPA Automotive SEO Philosophy
Keyword Philosophy
“Everything
starts with
proper
keyword
selection.”
Cutting Edge Philosophy
“Google and
Bing move
way too
quickly for
strategies that
are not fluid.”
Partnership Philosophy
“Our success
is directly tied
to the
success of
our client
partners.”
A Process that is Proven to Work
Keyword Selection and Adjustment Process
• All keywords selected based upon our knowledge of automotive SEO and the dealer’s knowledge of the market.
• Keywords are adjusted based upon trends and events.
• Targeting is performed to go after competitive metro areas using compliant standards and techniques.
Modern Content Process
• The days of “more is better” have been
replaced with “quality is better”.
• Google and Bing prefer honest content
and misleading them is a risk.
• Most dealerships have content that is
syndicated, duplicated, or fabricated.
We correct this for you.
Link-Building Process
• Low-quality automated links are dead.
• High-quality contextual are golden.
• Monthly, three tiers of links pointing to
the dealership’s site and high-value
pages are built.
• When needed, we pull out “the big
guns” to target challenging keywords.
Informational Architecture Process
• Microformat compliance based on the
schema.org approved structure.
• Standard “basics” such as XML
sitemaps and crawlable architecture
• Inventory sitemaps that help get the
newest items indexed while keeping
aged inventory at the top.
Never-Ending Maintenance Process
Constant additions, adjustments, and improvements made for as long as you’re an Elite SEO partner.
Reporting and Consultation Process
• Monthly consultation
• Robust reporting
• An absolute desire
to succeed for our
client partners
What We Don’t Do
• Promise thousand of visitors
instantly
• Use automated page
creation tools that can get
you in trouble
• Use low-value links that
became obsolete with
Penguin
• Let your competitors get in
on Elite SEO action
Partner Expectations
Partner Expectations
• Washington DC Chevrolet • Connecticut Honda • Minneapolis Toyota • Chattanooga Ford • Boston Infiniti
• Philadelphia Ford • Shreveport Honda • Colorado Springs Honda • Indianapolis Ford • Miami GMC
• Comprehensive strategy that covers all search engine optimization needs for the dealership
• First page for all important keywords, top 5 rankings for most, #1 rankings for more over time
• A true partnership with a company that judges our success based on your success
• A commitment to you, the client.