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InterpreneurshipTeori kebutuhan – Mc.Clelleand’s

• Ada cadangan energi potensial• Digunakan karena motivasi dan peluang• Didorong oleh :

1. Kekuatan motif dan kebutuhan dasar2. Harapan keberhasilan3. Nilai insentif yang terlekat pada tujuan

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InterpreneurshipTeori kebutuhan

Need for Affiliation

Need forachivement

Need for Power

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InterpreneurshipTeori kebutuhan

Need for achivement

Need for Affiliation

Need for Power

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Metoda pengukuran Motivasi

Motivation based for

Affiliation Achievement

Power

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InterpreneurshipNeed for achievement

Need for achivement

Need for Affiliation

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Metoda pengukuran Motivasi

Motivation based for

Affiliation Achievement

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InterpreneurshipNeed for achievement

Need for achivement

Need for Power

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Metoda pengukuran Motivasi

Motivation based for

Power Achievement

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Metoda kualitatifMetoda implisit dalam penilai

Alat ukur

AtributTingkat

achievement

NilaiTingkatMotivasi

Penilai

Atribut

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Metoda kuantitatifMetoda eksplisit dalam penilaian

Alat ukur

AtributTingkatmotivasi

Penilai

Atribut

Tingkatachievement

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Skala pengukuran

Utility

Skala Ratio

Skala Pengukuran

Skala ordinalA>B>C>D

Skala nominalNim,nrp

No.rumah

Skala intervalKardinal

0,1,2,3,…n

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Pembobotan atributNama :

Atribut Weight

%%%%%%

Total weight 100 %

Bobot atribut100%

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NilaiNama :

Atribut value

0 10

Nilai atribut

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Nilai need for achievementAtribut Achievement

Nama :

Bobot Nilaiatribut Akhir*)

*) Nilai akhir = bobot kali nilai

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Nilai need for afiliasi

Atribut Achievement

Nama :

Bobot Nilaiatribut Akhir*)

*) Nilai akhir = bobot kali nilai

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Nilai need for Power

Atribut Achievement

Nama :

Bobot Nilaiatribut Akhir*)

*) Nilai akhir = bobot kali nilai

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Pembandingan Nilai enterpreunership- Affiliation

80

60

40

20

20 40 60 80

1

2

3

4

0

Achievement

Affiliation

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Pembandingan Nilai enterpreunership- power

80

60

40

20

20 40 60 80

1

2

3

4

0

Achievement

Power

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Pembandingan Nilai Affiliation - power

80

60

40

20

20 40 60 80

1

2

3

4

0 Power

Affiliation

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Latihan : Jelaskan gambar dibawah ini dalam seperempat halaman ini menurut pendapat anda !

04/10/23 ASR-01.enterpreunership 21

Latihan : Jelaskan gambar dibawah ini dalam seperempat halaman ini menurut pendapat anda !

04/10/23 ASR-01.enterpreunership 22

Latihan : Jelaskan gambar dibawah ini dalam seperempat halaman ini menurut pendapat anda !

04/10/23 ASR-01.enterpreunership 23

Latihan : Jelaskan gambar dibawah ini dalam seperempat halaman ini menurut pendapat anda !