kre8 mediakit nr may2019 · 2019 mediakit. table of contents ... an analysis of mobile billboards...

702.777.2111 • kre8outdooradvertising.com • 4050 W. Harmon Avenue #1-2, Las Vegas, NV. 89103702.777.2111 • kre8outdooradvertising.com4050 W. Harmon Avenue #1-2, Las Vegas, NV. 89103 June 2019

2019 MEDIA KIT

Table of Contents

Welcome...................................................................................................................... .....................................Page 3

Mobile Billboards ..............................................................................................................................................Page 9

• Static Mobile Billboard.................................................................................................................... ...........Page 10

• Digital Mobile Billboard.................................................................................................................... ..........Page 12

- Own Time.........................................................................................................................................Page 13

- Share Time.......................................................................................................................................Page 14

• Hybrid Mobile Billboards................................................................................................................ .. ..........Page 15

• Custom Iconic Mobile Billboards..................................................................................................................Page 17

Las Vegas Strip Touchdown Towers ......................................................................................................................3Experiential Marketing ........................................................................................................................................Page 26

• Brand Ambassadors......................................................................................................................................Page 28

• Model Ambassadors.....................................................................................................................................Page 29

• Walking Billboards................................................................................................................... .....................Page 30

• iPads & Tablets.............................................................................................................................................Page 31

Convention Advertising........................................................................................................................................Page 32Digital Marquees ................................................................................................................................................Page 33Large Format ......................................................................................................................................................Page 34Creative Design Services ......................................................................................................................................Page 35Artwork Specs .....................................................................................................................................................Page 36Terms and Conditions ...........................................................................................................................................Page 37Contact Us ............................................................................................................................................................Page 38

702.777.2111•kre8outdooradvertising.com•4050W.HarmonAvenue#1-2,LasVegas,NV. 89103

©2018 Kre8 Media Outdoor Advertising. All content and images used in this media kit are owned and licensed by Kre8 Media and its affiliates. Unauthorized use is prohibited.

Welcome to Kre8 Media Outdoor Advertising3

Who is Kre8 Media Outdoor Advertising?

• Kre8 Media was founded in 2012 and is owned by two enterprising business/

outdoor media professionals with a dedication to service and results.

• Kre8 Media is an out-of-home media company built with passion anda dedicated commitment to enhance the outdoor advertising standards in the

United States.

• Kre8 Media provide metrics, solutions, industry knowledge and accountability toyour outdoor advertising campaigns. Over the years, Kre8 Media has accumulated

an impeccable reputation of professionalism and has driven results to numerous

clients with advertising campaigns on every scale.

• Kre8 Media has a team of more than 200 dedicated, hardworking and loyal teammembers. Our client relations staff is comprised of a team of 21 professional office

personnel with more than 200 years of collective media experience.

• Kre8 Media sets the gold standard locally, regionally, and nationally in out-of-home

media. Our sleek mobile billboard design and layout is far above the national

standard. Our fleet is stocked with 39 static mobile billboards, 5 digital mobile

billboards, 3 Hybrid mobile billboards, 17 large format LED screens & 6

Touchdown Towers.

• Kre8 Media offers more than 100 experiential marketing specialists to promote your

brand on a one-on-one engagement level.

702.777.2111 • kre8outdooradvertising.com • 4050 W. Harmon Avenue #1-2, Las Vegas, NV. 89103

Benefits of Partnering with Kre8 Media

• “We Say it… We Do it!” is our motto.

• Proven Track Record.

• Receive Systemic Reports – Manage expectations through

thorough reporting.

• An Accessible Office Staff who are easy to work with and

understands your goals and deadlines.

• Our Extensive Inventory supports your media needs and gives you

peace of mind.

• Proud Member of GEOPATH & OAAA

• Kre8 Media Sets the Standard on Mobile Billboard Procedures:

- GPS tracking to ensure your mobiles are where they are

supposed to be at all times.

- Employed staff to execute all programs as opposed to

independent contractors or subcontractors.

- In-depth training with support manuals dictating Standard

Operating Procedures.

• Insured - Kre8 Media carries above adequate limits of insurance.- Each client is added as additional insured.

• Fleet Maintenance - Impeccable mechanical records are kept. Daily,

weekly and monthly maintenance is performed on all our vehicles, on-

site by a full-time employed mechanic.

• We Provide Regular Inspections in vehicle cleanliness, inside and

out – including the vinyl.

- Regularly scheduled vehicle washes.

- Commitment to maintaining fresh, clean and uncompromisable

artwork.

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Welcome to Kre8 Media Outdoor Advertising

Kre8 Media Takes Safety Seriously

We are registered with the Department of Transportation (DOT) and Federal Motor

Carrier Safety Administration (FMCSA) and follow their safety guidelines.

• We maintain the highest Occupational Safety and Health Administration (OSHA)

standards

• Our managers are proficient and knowledgeable in various safety procedures

• Our field supervisors are out on the road, spot checking our campaigns and

ensuring adherence to our policies and procedures

• We perform background checks on all new employees

• Employees are provided uniforms for a clean and easily identifiable look

• All drivers are trained via a comprehensive protocol

• Our drivers must pass the training in order to become an active employee

• Every employee is subject to drug screening programs

• Regularly scheduled vehicle maintenance is performed by our in-house fleet

mechanic

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Why Out-Of-Home | Mobile Billboards

Most visible form of advertising! Size does matter!

Kre8 Media’s out-of-home advertising assets break through the clutter in the LasVegas resort corridor and local markets to deliver brand and product awareness with a tremendous reach and frequency.

An Analysis of Mobile Billboards through research done by Applied Analysis on Reach and Recall states 77% of Las Vegas visitors indicate they have seen a mobile billboard– more than any other form of media. 53% can remember specific advertising featured on mobile billboards.

Out-of-home media, including mobile billboards, deliver more online activity per ad dollar spent compared to television, radio and print. In the Las Vegas resort corridor, mobile billboards effectively deliver messaging that encourages search and other

forms of digital and social engagement.

What happens in Vegas doesn’t always stay here! Visitors come to Las Vegas toexperience new things. Exposure to brand messaging encourages trial andengagement while visitors are here in Las Vegas, and they take those brand

experiences and brand impressions home with them.

The Las Vegas Strip offers a number of advertising marquees, but free-standingbillboards are very limited. Our mobile billboards provide consistent brand messaging that allows you to target your specific audience.

Source: Project RUSHMORE 2013: OUT-OF-HOME Advertising and Online Activations; Arbitron, Inc.

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Source: Applied Analysis of Mobile Billboards – Reach and Recall

37% 39% 42%53%60%

40%

20%

0%FreestandingBillboard

Ontopof Taxis OnthesideofBuses

Mobile Billboards

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24-HourPeriod

Specific Ad Content Recall

Specific recall of mobile billboard ad content is

significantly higher than recall for other forms of

outdoor advertising.

Estimated Reach Curve of Pedestrians Walking on the Strip:

The pedestrian hours on the Las Vegas Strip are

estimated to be distributed as outlined below, withsignificantly higher totals in evenings and lower totals

in the early morning hours.

Mobile Billboard Recall

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Quick Tips

• AD SizeOur large mobile billboards stand out in traffic by being one of the

largest in the industry. The average size of our static trucks come in at

13.5’ H x 27.5’ L x 8’ W.

• AvailabilityWe own and operate a fleet of more than 40 mobile billboards. This

gives us the flexibility to meet your campaign needs.

• CostWe offer many advertising options that will work with every budget.

• ProductionWe require all artwork be submitted 7 business days prior to the

campaign start date to avoid 25% rush charges.

• Customized RoutesSpread your message anywhere! Reach you target audience by

allowing us to create a custom route.

• IlluminationOur mobile billboards are equipped with exterior spotlights.

• ReportingWe provide proof of performance documentation for everycampaign launch and campaign reviews when every campaign ends.

These detailed reports include: dates and times each campaign ran,

total hours of each campaign, estimated impressions and bonus

hours accumulated.

• Sound CapabilitiesLet us know if you’d like to add sound to your static mobilebillboard. For an additional fee, we can provide audio to your

message.

• Video CapabilitiesOur digital mobile billboards have video capabilities as well. We can

run full-length videos while the truck is parked or if participating in a

parade, convention or special event. The digital mobile can even play

games and run live feeds. Contact us for more information.

8



M o b i l e B i l l b o a r d s

Static Mobile Billboards Digital Mobile Billboards Hybrid Mobile Billboard Iconic Custom Build-outs

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S t a t i c M o b i l e B i l l b o a r d sStatic Mobile Billboards deliver high-impact, cost-effective advertising impressions.

Reach• Regional, national, and international audiences in the Las Vegas resort corridor

• Locals where they live, work and play

Target• Demographically and geographically target your audience through custom routing• Day-part campaigns to reach your audience when they are most likely to be

interested in your message

Create• “WOW” with custom skirting and 3D build-outs

• High-impact messaging that is clearly visible day or night

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S t a t i c M o b i l e B i l l b o a r d s

Estimated Daily Vehicle & Pedestrian Impressions per 8-hour Run:

• Las Vegas Resort Corridor: 424,072

• Local Routes: 185,000 – 300,000 depending on route

Average CPMs:

• Las Vegas Resort Corridor: $0.80 - $1.80

• Local Routes: $2.00 - $3.00

Production Rates:

• Standard Set: $1,750 (two billboard sides, large rear signage,

and front poster)

• Optional Skirt: $450 (Two skirts total)

• Wraps and Build-Outs: Quotes based on scope of creative

• Artwork must be received a minimum of (7) business days prior to

campaign start date to avoid 25% rush charges on production

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D i g i t a l M o b i l e B i l l b o a r d s

Digital mobile billboard displays deliver more flexible creative changes anddynamic visual impact while breaking down the barriers that traditional advertising

experiences.

Reach• Regional, national, and international audiences in the Las Vegas resort corridor


• 3 LED faces provide maximum visibility

Target• We go to your target audience

• Custom routing reaches consumers based on geography or time of day

• Strategically target events, competitors and specific location(s)

Create• Exceptional visibility with vibrant LED displays

• Audio is available for visual and aural presentation

• Multiple creative messages may be presented during the course of a day

Integrate• State-of-the-art content management software which allows dynamic creative

changes

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O w n e d T i m e : D i g i t a l M o b i l e B i l l b o a r d s

Own it

• Dynamic digital display on one of our four digital mobile displays

• Run a minimum of 4 hours a day up to 24 hours a day

• Multiple creative images may be displayed during a single run;

unlimited creative changes

• Creative may be day-parted

• Geo-targeted creative delivery is available

• When parked, digital mobiles are great for special events; they have

the ability to play video content with dynamic audio (such as:

movies, games and commercials)

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S h a r e d T i m e : D i g i t a l M o b i l e B i l l b o a r d s

*Plays are based on equivalent of 8 second spots, messages are rotated when board is at a complete stop

Share It | Network• Share time with up to 10 advertisers as part of the Las Vegas Strip

Digital Network• Each spot plays for 8 seconds• 540 spots are guaranteed to play each day • Spots rotate automatically• A one-week campaign delivers:

• 455,917 Estimated Impressions per spot• 3,570 Weekly Plays• $2.35 Average CPM

• Creative messaging may be day-parted• Travels Mandalay Bay to Fashion Show Mall to maximize impressions.• Ability for buyout

Guaranteed Plays: 6 Hours

Guaranteed Plays: 12 Hours

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6HR Spots Daily Plays* Weekly Plays*

1 255 1,875

2 510 3,570

3 765 5,355

12HR Spots Daily Plays* Weekly Plays*

1 510 3,570

2 1,020 7,140

3 1,530 10,710


H y b r i d M o b i l e B i l l b o a r d sThe first of its kind with dynamic visual screens, the H-Class Hybrid Mobile Billboardallows you to make an amazing creative marketing piece. A contemporary product line

that has the benefits of the richness of vinyl and brilliance/flexibility of LED.

Reach• Regional, national, and international audiences in the Las Vegas

resort corridor


Target• Custom routing reaches consumers based on geography or

time of day

• Strategically target events, competitors and specific location(s)

Create• Exceptional visibility with vibrant LED displays to

display still images or full motion video

• Audio is available for visual and aural presentation

Integrate• State-of-the-art content management software which

allows dynamic creative changes

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H y b r i d M o b i l e B i l l b o a r d s

Features:

• Two state of the art 3mm LED screens

• 360 coverage with vinyl and LED space

• Premium sound speakers

• On demand creative content changes

• 1st to market opportunity

• Oversized rear vinyl

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C u s t o m I c o n i c M o b i l e B i l l b o a r d s

Take your advertising to the next level and “personalize” Your Mobile Billboard

Let Kre8 Media present multiple ideas to you!

Just a few of the many items to customize your mobile:• Custom Printed/Metallic Wrap

• Custom Decals/UV/Glitter Finish

• Logo Decal Enhancements

• Spotlights

• Custom 3D Build-Outs

• Mechanical Movements

• Inflatables

• LED Screens

• Fog

• Snow

• Color Changing LEDs

• External Audio

• Custom Interchangeable Message Frame

• Live Displays

• Aromas

Contact your Account Executive today for a custom proposal!

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Blue Man Group Custom Mobile Billboard

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6 Stage RGB Spot Lights

Reflective Material Finish

Custom Built Staging

5’ x 5’ 3mm LED SCREEN

2D Character Buildouts w/Fog MachineSkirts


C u s t o m I c o n i c M o b i l e B i l l b o a r d s

Avengers Mobile Billboard

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Rear Vinyl

Removable Extension

Skirt Skirts


S e m i - I c o n i c M o b i l e B i l l b o a r d s

Reflective Material

Side Vinyl

L a s V e g a s S t r i p T o u c h d o w n T o w e r s20

New exclusive advertising opportunity


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Elevator columns on the Las Vegas Strip corridor are a perfect iconic opportunity fora brand to advertise on both a national and international scale. The space has manyadvantages; it’s grand, eye level, in line of sight for both pedestrian and

vehicular traffic, and the columns have a unique shape that are easily identified.

ELEVATOR COLUMNS - total of 6 opportunitiesLas Vegas Blvd. Touchdown Towers

Flamingo Rd. - on Las Vegas Blvd. - north facing / right-read - Caesars Palace side Flamingo Rd. - on Las Vegas Blvd. - north facing / cross-read - The Cromwell side Flamingo Rd. - on Las Vegas Blvd. - north facing / cross-read - Bally’s side

Flamingo Rd. Corridor Touchdown TowersLas Vegas Blvd. - on Flamingo Rd. - east facing / right-read - The Cromwell side Las Vegas Blvd. - on Flamingo Rd. - east facing / cross-read - Bally’s side

Las Vegas Blvd. - on Flamingo Rd. - west facing / cross-read - Caesars Palace side

• TOTAL MONTH LY IMPRESSIONS 34,706,432

*Impressions for 6 touchdown towers combined

Impressions

Corridor Location 4

Caesars Palace The Cromwell

Bellagio Bally’s

1

2

3

4

5

6

1 Tower Location1

2 Tower Location2

3 Corridor Location 3

4

5 Tower Location 5

6 Corridor Location 6


The intersection of Las Vegas Boulevard

& Flamingo Road

L a s V e g a s S t r i p T o u c h d o w n T o w e r s

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E x p e r i e n t i a l M a r k e t i n gExperiential Marketing Teams can interact with potential customers, startconversations, inform and make suggestions on entertainment, dining and other experiences.

Reach• Regional, national and international audiences• Personal engagement with visitors and with event attendees• Collateral distribution

Target• Walking billboards and experiential marketing teams offer general brand exposure

and can target demographic and geographic audiences• Strategically place teams based on pedestrian traffic

Create• Branded experience through costumed and choreographed activations• Combine experiential marketing teams with out-of-home assets for macro/micro

marketing power

• “WOW” by adding walking billboards to your experiential marketing campaign

Promote• Infiltrate pedestrian or event crowds with call-to-action messaging• Showcase products, apps, shows and attractions through tablet-based

demonstration

• Complement event staffing with Experiential Marketing teams

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Two Levels of Engagement Available: Brand Ambassador & Model Ambassador


All Experiential Marketing Teams Include:• Minimum two (2) person experiential team

for each level

• Minimum four (4) hour shift per day

• Branded Uniform (additional charge)

• Client provided collateral

(quotes available upon request)• Ability to analyze traffic patterns for

maximum exposure

B e n e f i t s o f E x p e r i e n t i a l M a r k e t i n g

Effective Marketing Tool• 81% of brands who used experiential marketing created brand awareness or saw their brand awareness increase

Generate Sales and Leads• 79% of companies surveyed said experiential marketing helped them increase sales

Consumers Can Experience Products With Their Senses• Experiential marketing allows consumers to feel, touch, taste, hear and smell a product

• Shoppers are more likely to buy food and beverages if they can sample them before purchasing

Allows Brands to Interact Directly With Consumers• A positive person-to-person interaction is much more likely to stick in consumers’ minds and keep them returning

Helps Brands Convey Their Values and Mission• Consumers are more likely to feel loyal to a brand when they share values

Source: http://www.factory360.com/top-10-benefits-of-experiential-marketing/

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Silver Level: Brand Ambassadors

• Mid-level engagement skill sets• On average 50-75 pieces of collateral will be passed out by

each team member per hour

• Educated on multiple talking points provided by client

• Active training with Kre8 management

• Proactive one-on-one engagement with target audience

• Assigned representative(s) based on need and availability

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E x p e r i e n t i a l M a r k e t i n g

Gold Level: Model Ambassadors

• High-level engagement skill sets• On average 50-75 pieces of collateral will be passed out by

each team member per hour

• On property – works collaboratively with box office and client staff

• Provides feedback

• Daily reports

• Functions as an extension of property management to achieve client objectives

• Extensive and in-depth training with the client• Well versed on client brand and talking points regarding property,

product and processes

• Knowledgeable, friendly and proactive engagement with public• Engage with the ability to educate tourists on collateral materials,

including rack cards to iPads

• Headshots and measurements available to select specific model requirements

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Walking Billboards & Backpack Flags

Opt for this sleek advertisement worn like a backpack to help bring attention to our

team while walking and promoting your message.

Walking Billboards have consistently proven to be a highly effective form ofexperiential marketing strategy and is crucial to any outdoor promotional advertising

campaign.

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iPads & Tablets

Through visual story telling, our iPad

Mini can display custom, interactive

campaigns designed to promote and

inform your target audience about

your products and services.

Additional Services• Transactional

• Data Collection

• Flyer Drops

• Booth Management

• Guest Services• Demonstration Models

• Concierge Events

• Concierge Collateral Drops

• Convention/Trade Shows

• Events

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C r e a t i v e D e s i g n S e r v i c e sKre8 Media offers customized creative design services to bring your vision to life.

Allow us to create and design your next static, digital or iconic campaign.

If you can dream it, we can create it!

Online Digital Creative Services• Websites

• Web Banners

• Email Blasts

• Newsletters

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• Brand Identity / Logo Design

• Stationary

• Large Format – Posters & Durantrans

• Brochures

• Flyers

• Door Hangers

• Magazine Ads

• Casino Marketing

• Folders

• Post Cards

• Mailers

• Rack Cards

• Banners

• Stickers

• Window Clings

• Decals

• Yard Signs


Specs: Call your Account Executive for Specific Spec Sheet

To submit artwork larger than 10MB, please send a downloadable link to:

[email protected]

If files are smaller than 10MB, you can email artwork directly to:[email protected]

Please copy your Account Executive.

Accepted Formats for Static Mobile Billboards:All artwork should be submitted in CMYK format• PDF (Preferred)

• JPG

• PSD

• Ai or EPS

• Indesign (Packaged)

A r t w o r k S p e c s32

Accepted Formats for Digital Mobile Billboards:All artwork should be submitted in RGB format• JPG (Preferred)

• PDF


Animated Formats for Digital Mobile Billboards:• WMV

• MOV

• SWF

G e n e r a l T e r m s a n d C o n d i t i o n s o f B u s i n e s s

1.General: The “General Terms and Conditions of Business” represent an integrated component of every agreement concluded between the Client and Kre8 Media. On placing of an order the Client acknowledges and accepts our “General Terms and Conditions of Business.”

2.Confirmation of order: Orders are only accepted in written form. The acceptance or refusal of an order is always made in writing. Any changes made to orders must also be made in written form. Kre8 Media reserves the right to refuse orders without giving reasons for doing so.

3.Time Compensation: For other down time in excess of one (1) operating day, Kre8 Media will provide an equivalent number of additional days of advertising. In the unlikely event that downtime occurs, Kre8 Media assumes no responsibility for down time if down time is due to public emergency or necessity, force majeure, restrictions, imposed by law, acts of God, labor disputes or for any mechanical breakdown beyond Kre8 Media’s control.

4.Graphic Approval: Kre8 Media reserves the right of prior approval of all copies, displays, graphics, data and advertising which the Advertiserproposes to locate on any Mobile Billboard or digital display fixture (mobile or stationary) prior to same being affixed, situated or placed. Client assumes responsibility for obtaining permissions needed for all elements of the ad campaign.

5.Contract Cancellation: Advertiser must provide 60 days written notice tocancel any campaign; a short rate may apply. Once production is printed it isnon-refundable.

Kre8 Media may cancel this agreement at any time by giving the Advertiser 60 days written notice per sales order and by rebating any prepaid monies. Kre8 Media shall have no further obligation to Advertiser upon such cancellation.

6.Vinyl Storage: Kre8 Media will store the vinyls for 30 days past the last day of the campaign. Advertiser must contact the Kre8 Media Account Executive to arrange the return of the vinyls or give permission to recycle vinyls. Vinyls are the property of Advertiser and may be picked up by the Advertiser at any time with 72 hours’ notice. Vinyls stored longer than 30 days (per Advertiser request) may result in a $20 per vinyl, per month, storage fee.

Kre8 Media has a maintenance program in place to preserve the quality of the vinyl sets and skirts. Vinyl sets (2 sides and front/back posters) have an average shelf life of 9-12 months. Skirts have an average shelf life of 3-6 months. White/light backgrounds can be more difficult to clean and may warrant more frequent replacement. Replacement cost is the responsibility of the Advertiser.

7.Run Time: Time is sold in blocks of hours. Unless specifically stated otherwise (refer to the separate sales contract), Client campaign may run any time during a 24-hour period, 7 days per week. Premiums will apply for prime- time hours and holidays. Kre-8 Media reserves the right to exercise up to a90-minute sway in the start and end time of any campaign. Run time starts when the mobile billboard leaves the warehouse.

8. Indemnification: Client agrees to indemnify, defend and hold Kre8 Media, LLC and its agents harmless from and against any and all liability, loss, damages, claims, or causes of action, including reasonable legal fees and expenses, arising out of, or related to, (i) breach of any of the foregoing representations and warranties, or (ii) any third-party claim arising from use of, or access to, the advertisement under the Agreement, or any products or services made available to users through the advertisement under this Agreement.

This agreement shall be governed by and construed under the laws of the State of Nevada.

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C o n t a c t U s

Corporate Headquarters: Kre8 Media Outdoor Advertising 4050 W. Harmon, Suite 1-2

Las Vegas, NV 89103Office Phone: 702.777.2111www.Kre8OutdoorAdvertising.com

Sr. Account Executives:Stan Paprocki | [email protected] Hendershott | [email protected]

National Account Executive:Stephanie Arnold | [email protected]

Traffic & Account Operations:Sr. Trafficking & Account Manager:Kristine Komorny | [email protected] & Administrative Manger:Joanne Oddo | [email protected] Services Coordinator:Kjaris “Rubi” Gonzalez | [email protected]

Los Angeles Office:Kre8 Media CA Jeremie [email protected]

Chief Branding Officer:Ivan [email protected]

Director of Experiential Marketing:Jamie [email protected]

©2018 Kre8 Media Outdoor Advertising. All content and images used in this media kit are owned and licensed by Kre8 Media and its affiliates. Unauthorized use is prohibited.


kre8 mediakit nr may2019 · 2019 mediakit. table of contents ... an analysis of mobile billboards...

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