kreative produktinnovation

1Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012

Ideation

More info: www.innowiz.be


GamestormingIdeation

Adapted from the book ‚Gamestorming‘ (see slide 8)


Guiding Questions

Opening questionsGoal: get people feel comfortable with the

process of working together, sense of energy & optimism

• How would you define the problem we are facing?

• What kinds of things do we want to explore?

• What are the biggest problem areas?

from the book ‚Gamestorming‘, Page 27-32


Guiding Questions

Navigating QuestionsGoal: summarize key points, confirm that

people agree • Are we on track? • Did I understand this correctly? • Is this helping us to get where we want to

go? • Is this a useful discussion thread? • Should we table this for now and put it on

a list of things to talk about later?• Does the goal that we set this morning still

make sense, or should we make some adjustments based on what we have learned so far?



Guiding Questions

Examining QuestionsGoal: invoke observation & analysis, make

abstract ideas more concrete, zoom in on a topic

• What is it made of?• How does it work?• What are the pieces and parts?• Can you give me an example of that?• What does that look like?

• Can you describe it in terms of a real-life scenario?



Guiding Questions

Experimental QuestionsGoal: spark the imagination, reach higher

level of abstraction• What else works like this?

• If this were an animal (plant, machine, etc.), what kind of animal would it be, and why?

• What are we missing?• What if all the barriers were removed?

• How would we handle this if we were operating a restaurant? What if it was a hospital?

• What if we are wrong? from the book ‚Gamestorming‘, Page 27-32


Guiding Questions

Closing QuestionsGoal: move toward commitment, decision,

and action, like coming home: you are tired but you want to end the day with a sense of accomplishment

• People want to know: Where is the artifact? What is finished? What comes next? What will tomorrow look like?

• How can we prioritize these options?• What’s feasible?• What can we do in the next two weeks? • Who is going to do what?



Empfohlene Lektüre

Gray, Dave, Brown, Sunni, & Macanufo, James (2011). Gamestorming : a playbookfor innovators, rulebreakers, and changemakers. Beijing : O'Reilly, 2011

Bei Vortragenden einsehbar


Empfohlene Lektüre zu Design Thinking

IDEO Human CenteredDesign:• An Introcution• Toolkit• Field Guide


Erfahrungen ausder Wirtschaft

Winsor, J. (Ed.) (2006). SPARK – Be More Innovative ThroughCo-Creation. Chicago, IL: B2 Books.

eLibrary: http://site.ebrary.com/lib/businesstitles/docDetail.action?docID=10091316&p00=spark

Section 1 The TeamSection 2 The CompanySection 3 The Customer

Collection of texts. Easy to read. See chapters1,2,5,6,10 about approaches and methods forgroups


Kreativität unterstützen

Edward De Bono (2008). Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas. Berkeley, CA : ULYSSES PRESS


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Michalko, Michael (2003). Thinkertoys : a handbook for creative-thinking techniques (2nd ed.). Berkeley, CA : Ten Speed Press.

Michalko, Michael (2003). Thinkpak: A Brainstorming Card Deck. Berkeley, CA : Ten Speed Press.

+

http://creativethinking.net

„This ingenious pack of 56 brainstorming cards was developed to assist people in stimulating their creativity and foster new and different ideas.“


Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012

© Julian j. Schraderhttp://farm5.static.flickr.com/4098/4830414858_b6dee79f9a_b.jpg

Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012

http://www.creativewhack.com/product.php?productid=64

http://www.creativewhack.com




IDEO Method Cards Design with Intent Cards

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Hintergrund / Nachschlagewerk

„The author argues that innovations occur whenpeople see beyond their expertise and approachsituations actively, with an eye toward putting availablematerials together in new combinations. […] Lessfocused on innovations within a corporate setting thanon individual achievements, and more concerned with

self-starting and goal-setting than teamwork […]“

Frans Johansson (2006). The Medici Effect: BreakthroughInsights at the Intersection of Ideas, Concepts, and Cultures. Harvard Bussiness School Press: Boston, MA.

Contents: http://www.gbv.de/dms/bowker/toc/9781422102824.pdf



PART I: Group Process and CreativityPART II: Group Creativity in Context

Paul B. Paulus, Bernard A. Nijstad (eds.) (2003). Group Creativity: Innovation through Collaboration. New York : Oxford University Press.

eLibrary: http://site.ebrary.com/lib/academiccompletetitles/docDetail.action?docID=10085239

Contents: http://catdir.loc.gov/catdir/enhancements/fy0613/2002151032-t.html




THEME 1: CREATIVITY AND DESIGN THEME 2: ENVIRONMENTAL INFLUENCES THEME 3: INNOVATION AND ENTREPRENEURSHIP THEME 5: METATHEORIES OF CREATIVITY THEME 6: PERSONAL CREATIVITY THEME 7: STRUCTURED INTERVENTIONS

Tudor Rickards (Ed.) (2009). The Routledge companion to creativity. London : Routledge.

Contents: http://catdir.loc.gov/catdir/toc/ecip0818/2008021055.html



WWW-Quellen

CreaJour (Deutsch): Glossar, Prozessmodelle, Techniken, Werkzeugsammlunghttp://www.creajour.de/methodisches/

„Enzyklopädie über Kreativität“ (Deutsch): Process,

Techniken, Gebrauch, Einschränkungenhttp://creapedia.com

http://nw.vibss.de/management/zukunftskompetenz-ideenfindung-im-sportverein/methoden-datenbank-kreative-ideenfindung/meki-methoden-datenbank-kreative-ideenfindung/

„Methoden-Datenbank kreative Ideenfindung“ (Deutsch)MEKI


Wissenschaftliche Quellen

Ideation und kreatives Problemlösen:Harris, P., Johnson, R.: Creative Problem Solving in the New Millenium.

Journal of the American Dietetic Association. 99, A20 (1999).Liu, Y.-C., Chakrabarti, A., Bligh, T.: Towards an “ideal” approach for

concept generation. Design Studies. 24, 341-355 (2003).Strickland, B.B. ed: Divergent Thinking, Gale Encyclopedia of

Psychology. Gale : Detroit (2001).West, M.A.: Sparkling fountains or stagnant ponds: An integrative model

of creativity and innovation implementation in work groups. AppliedPsychology-an International Review. 51, 355–386 (2002).

Williamson, P.K.: The creative problem solving skills of arts and sciencestudents--The two cultures debate revisited. Thinking Skills and Creativity. 6, 31-43 (2011).

kreative produktinnovation - materials

Technology

ten speed

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book gamestorming

ullrich amp

group creativity