(727) 687 7489 | Kbmartin2790@gmail.com | http://kbm096.wix.com/kristenmartin

KristenMartin I’m an enthusiastic, clever, and creative individual with 3 years of experience in

both agency- and client-side communications for a variety of industries. I’m goal

oriented and proud to have a stellar reputation for developing, planning, and

executing strategies that maximize client budgets, articulate products/services,

and achieve measurable results.

E M P L O Y M E N T

Dec. 2014 – Present ACCOUNT EXECUTIVE – Peak Seven Advertising + Work with agency colleagues to develop marketing mix strategy for best

ROI including : print, event, search, display, aggregator websites, and social media marketing

+ Work closely with marketing vendors and designers; direct negotiations on advertising prices and campaign budgets

+ Monitor social media campaigns that stimulate traffic and increases brand awareness

+ Manage the scheduling and trafficing of the work flow in the creative department to ensure all jobs are resourced properly

+ Act as liaison between the client and the creative team by maintaining regular contact with both to ensure that all jobs are delivered in a timely fashion and deadline schedules are adhered to

+ Present creative work to clients for approval or modifications

Oct. 2014 – Dec. 2014 SOCIAL MEDIA SPECIALIST (FREELANCE) – KabooKaboo Marketing + Built and executed social media strategy through competitive research,

platform determination, messaging and audience identification + Created editorial calendars and syndication schedules for a variety of

clients + Generated, edited, published and shared daily content that built

meaningful connections and encouraged community members to take action

+ Generated content to attract and interact with targeted virtual communities and network users

+ Wrote and published press releases and blog articles + Monitored and reported social media results and analytics + Assisted in the coordination and operation of one of the largest and most

prestigious car shows in the nation

Sept. 2013 – Oct. 2014 JUNIOR ACCOUNT & CONTENT COORDINATOR – The Zimmerman Agency + Researched, wrote and distributed press releases to targeted media for

national clients including: Pilot Pen|Homes.com|Florida Prepaid|Club Med

+ Researched and established co-brand opportunities for clients

(727) 687 7489 | Kbmartin2790@gmail.com | http://kbm096.wix.com/kristenmartin + Developed and maintained media lists using Vocus + Conducted market and industry trend research + Monitored publicity tracking and media impressions across a variety of

accounts + Designed and constructed tablescape displays for news broadcast

segments + Assisted in the development of print advertisements + Generated content to attract and interact with targeted virtual

communities and network users on various social media platforms + Monitored social media accounts to measure brand sentiment + Increased engagement through S&R using Hootsuite

Jan. 2013- Apr. 2013 MARKETING INTERN – The American Lung Association in Florida + Designed and managed a social media campaign: FACEBOOK | TWITTER + Developed and executed marketing strategies + Assisted in the planning and coordination of a 5K run

E D U C A T I O N

2009 – 2013 BACHELOR OF SCIENCE – Florida State University + Major: Marketing | Minor: Communications | GPA: 3.4 + Deans List: Fall 2012 | Spring 2013

2013 – 2014 MASTER OF SCIENCE – Florida State University + Integrated Marketing Communications | GPA: 3.7 + Deans List: Fall 2013 + Recipient of the 2014 School of Communication Outstanding Masters

Student Award | IMC DIVISION

A C T I V I T I E S

2013 – 2014 WOMEN IN BUSINESS CLUB (W.I.B)

2013 – 2014 AMERICAN MARKETING ASSOCIATION (A.M.A)

2013 – 2014 ZETA TAU ALPHA PANHELLENIC SORORITY + Assisted in fundraising in excess of $15,000 for Breast Cancer Research

S K I L L S

STRATEGY + Proficient in Identifying and communicating the benefits of

business/product offering to target market, as well as establishing and executing marketing strategy in line with overall client strategy and objectives.

ORGANIZATION

(727) 687 7489 | Kbmartin2790@gmail.com | http://kbm096.wix.com/kristenmartin + Exemplary planning and organizational skills, along with a high degree of

detail orientation.

LEADERSHIP & TEAMWORK + Goal-driven leader who maintains a productive, positive climate and

confidently motivates, and mobilizes fellow colleagues. Flexible team player who thrives in environments requiring ability to effectively prioritize, delegate and juggle multiple projects simultaneously.

RESEARCH + Highly analytical thinker with demonstrated talent for gathering,

identifying, and analyzing information to aid in solving client marketing challenges.