krister olson european commission directorate general information society content, multimedia tools...
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Krister OlsonKrister OlsonEuropean CommissionEuropean Commission
Directorate General Information SocietyDirectorate General Information SocietyContent, Multimedia Tools & Markets Content, Multimedia Tools & Markets
European Digital Content on the Global Networks
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The political context, eEurope
• eEurope initiative (December ‘99)– Helsinki summit 10-11 December– Lisbon special summit 23-24 March 2000
• eEurope action plan– Feira summit 19-20 June 2000
• Progress report to Stockholm European Council (23-24 March 2001)
Setting ambitious targets
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Context and BackgroundContext and Background
political background
“ “ Content industries create added Content industries create added value by exploiting value by exploiting
and networking and networking European cultural diversity.”European cultural diversity.”
content plays a key role
economic importance of content
Sheer size4 million employees 412 b€ - 5% of the EU GNP
Growth rateUp to 20% per yearJob creation engine: up to 1 million new jobs by 2005
eEurope Action Plan· A cheaper, faster, secure Internet· Investing in people and skills· Stimulate the use of the Internet
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RationaleRationale
Political imperative: Improve Europe’s presence on the internet
– more, better and more diverse content
Economic imperative: Enhance competitiveness and export
– Facilitate design and production of “global” (localisable) products; reduce cost & shorten time-to-market
– Enable provision of services tailored to national and linguistic communities
– Enable implementation of ‘think global, act local’ strategies
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RationaleRationale
Europe has
...but it is
Rich content baseLong publishing
tradition
Technical strengths World ranking players
Lagging in e-publishing
and content-boundcommerce
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CONCLUSIONS
• Digital content is a key enabler of the Information Society
• Cultural diversity in Europe merits special attention
• Mobile telephony opens new challenges for content providers and technology companies
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eContent ProgrammeeContent Programme
• Adopted by the Council on 22/12/2000
• Published in the O.J. on 18/1/2001
• 100 M€ over 4 years
• 3 Action lines
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The eContent ProgrammeThe eContent Programme
Objectives Improve Europe’s content presence on the global networks Increase information supply
Use of public sector information
Support start-ups and innovative SME
Enhance competitiveness and export• Enable the implementation of “think global, act local” strategies • Enable provision of services tailored to national and linguistic communities• Reduce cost and shorten time-to-market
Time frame: Jan 2001 - Jan 2005Budget: 100 MEURO
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A market oriented programmeA market oriented programme
Stimulating the development and use of
European digital content on the global networks
and promoting the linguistic diversity
in the Information Society
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A market oriented programmeA market oriented programme
• develop solutions based on available technology
• focus on market implementation of the content potential
• experiment with new business models and partnerships
• focus on a structural outcome, e.g. increasing awareness of and access to available capital markets for entrepreneurs.
• focus on partnerships and mechanisms for adding value and innovative and cost effective customization strategies, wider market penetration and exploitation prospects,
• dissemination activities
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Working definitionsWorking definitions
Information published on any internet platform, from the web to wireless devices, to internet
appliances and broadband Television
Digital content
Defined through its functionand context; information, interactive, transaction, education, entertainment
and lifelong learning ...
Content
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Intended scopeIntended scope
Target groups• private- and public-sector content providers• content aggregators and distributors• network operators and IT vendors• suppliers of internet translation/localisation services• providers of e-commerce and globalisation solutions• business angels and incubators, associations …
Online content, interactive services• web, mobile and broadband (video) content• “global” design, localisation, personalisation• business and revenue models, quality vs. cost
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Main thrustMain thrust
• Stimulate business innovation, search for new business models, sharing of good practice
• Build transnational and cross-sectoral partnerships
• Foster technology take-up insofar as it helps enhance business capabilities
• Improve awareness and lower barriers to the entry of new players
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eContent ProgrammeeContent Programme
2. Upcoming Calls 2001 : call for cost-shared projects
call for accompanying and prospective actions
1. Preparatory Actions29 feasibility projects totalling 9 MEuro due
to start Jan 2001
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• Prepare the grounds for the eContent programme
• Mobilise or expand target groups
• Use results for the definition of further actions
• Establish best practices; sharing of experience
• Emphasis on dissemination activities
Preparatory actions : objectives
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The workprogramme 2001 - 2002The workprogramme 2001 - 2002
• Two year workprogramme defining the priorities for the action lines
• Typology of supported projects and actions– Definition phase
– Demonstration projects
– Accompanying measures
– Grants
– Service Contracts
• Schedule & logic of calls until the end of 2002
Linking policy & experimentation
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The first callThe first call
• Priorities:
– Establish a solid project portofolio
– Kick start the two major action lines
– Find adequate support & accompanying measures for:• The projects• The dissemination of the results
– Test and understand market directions
23 MEURO available
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Flexible implementationFlexible implementation
• Demonstration projects
Fixed deadline calls – eg 4-5 partners, 20-30 months, up to 1-2 mEuro
• Definition-phase projects
Open scheme (continuous submission) – eg 3 partners, 9-12 months, up to 0.25 mEuro
• Accompanying measures and Grants
Open scheme
• Procurement actions (eg studies)
via calls for tenders
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eContent WorkProgrammeeContent WorkProgrammeType of action Type of
callTypicalDuration
Typicalpartners
Typical EUcontribution
Cost-SharedProjects
Demonstrationsprojects
Fixeddeadlines
Up to 30months (typ.24)
3-8Up to 2 Meuro50% funding
Definition-Phaseprojects
Continuoussubmission
Up to 12Months 2-4
Up to 250 Keuro50% funding
Accompa-nyingmeasures
Best practice,guides SMEmeasures,communitybuilding
Continuoussubmission
Up to 36months(typ. 18-24)
1-4Up to 1 MeuroUp to100%funding
Grants Third partiesconferences,workshops…
ContinuousSubmission
Up to 6months
1 Up to 100 Keuro
Studies& Servicecontracts
Studies, surveysProject clusteringand concertation
Call fortenders
Up to 24months
1-2 100% funding
Programme levelawareness anddissemination
Call fortenders
Up to 36Months
1-2 100% funding
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3 intertwined action lines3 intertwined action lines
• AL 1 : Improving access to and expanding the use of public sector information (40% - 45%)
• AL 2 : Enhancing content production in a multilingual and multicultural environment (40% - 45%)
• AL 3 : Increasing dynamism of the digital content market (10% - 15%)
0
5
10
15
20
25
30
35
40
45
Budget
AL1AL2AL3
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AL1 sublines:
• Promote private-public partnerships
• Establish European PSI data collections AL2 sublines:
• Foster new partnerships and strategies
• Strengthen infrastructure (skills, tools and data) AL3 sublines:
• Bridge the gap between content industries and capital markets
• Stimulate online, cross-border trading of multimedia rights
Action linesAction lines
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Action Line 1Action Line 1A broad OverviewA broad Overview
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AL 1 - Context AL 1 - Context The market barriersThe market barriers
Public Sector Information is hardly exploited in the EU• No common legal framework for re-using the information
• No experience of public-private collaboration
• No common principles for storing the information
• No common meta-data
Strong competitive disadvantages vis-à-vis the US• Public sector information: important basis for the American
digital industries
• A clear and comprehensive policy on access and exploitation
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Important for citizens:
• Bringing citizens closer to administrations
• Important in the democratic process
Important for business:
• Essential to make business strategies
• Crucial for taking advantage of the internal market rights
And in particular for the content industries:
• Source for new information products (aggregation)
PIRA study (sept. 2000) confirms the importance
Important for citizens and business
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Action Line 1: Public Sector InformationAction Line 1: Public Sector Information
Expanding the information supply
• Increase the supply of EU content on the net
• Encourage partnerships between the public and private sector
• Support early experimentation
– Experimental projects
– Pan - European Data Collections
– Strong link with the political actions• eGovernment
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AL1 main scope Expanding the information supplyExpanding the information supply
• Encourage partnerships between the public and private sector
• Support early experimentation – Experimental projects - expand INFO2000 early
trial and preparatory actions
– Pan - European Data Collections
– Strong link with the political actions
Attention for new Member States and Attention for new Member States and mobile applicationsmobile applications
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The basis: Policy actionsThe basis: Policy actions
The infrastructure: Meta-data and ‘data-sniffer’ tools
Concrete examples of public/private partnerships and
digital data collections
Action line 1, overview
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AL1.1 - Experimental projects Key: Public private partnerships, segments amongst others
• legal/administrative data,• financial/economic data,
• culture, archives, entertainment information material,
• geographic data (including land and property, traffic information, environmental data, meteo, and oceanographic data),
• services at the local level (education, health etc.),
• scientific and technical information
Players• content creators, packagers, aggregators• public sector organisations holding the information
Implementation means first call• definition-phase projects• accompanying measures
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Action line 1.2 Pan - European Data CollectionsAction line 1.2 Pan - European Data Collections
Segments and type of activities• Segments as in 1.1 (open approach)
• Establishing common agreed meta-data in key public sector information areas.
• Setting up “data sniffer” tools
• Providing pilot examples of European digital data collections
Players• content creators, packagers, aggregators• public sector organisations holding the information
Implementation means first call• Demonstration projects• Definition-phase projects• Accompanying measures
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Action Line 2Action Line 2A broad OverviewA broad Overview
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AL2 contextAL2 context
a market of 370 million
customers- different languages
- different consumers habits.
How to bring access ?
A multilingual and multicultural strategy can make the difference !
“ “ web users stay twice as long and are three times
as likely to buy from sites presented
in their native language””( Gartner sept. 2000 )( Gartner sept. 2000 )
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AL2: Main ScopeAL2: Main Scope
Fostering new partnerships between the content and language industries
Design, production, distribution of high quality content
in a multilingual and multicultural environment
Stimulate business innovation and disseminate best practice
A process and best-practice orientated programme
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AL2 - Building innovative partnershipsAL2 - Building innovative partnerships Segments
• commercial’ web (portals, vertical/consumer)
• corporate’ web (marketing/retailing/customer care)
• mobile services (WAP through GPRS etc)
AL2 - Market enabling actionsAL2 - Market enabling actions Segments
industry best practice (case studies, publications, events ) actions aiming at new entrants guidelines for linguistic and cultural customisation industry-owned web portal (resources, surveys, data tools…) awards for multilingual / multicultural information and transaction services broad market survey
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AL2 - Building innovative partnershipsAL2 - Building innovative partnerships
Segments
• commercial’ web (portals, vertical/consumer)
• corporate’ web (marketing/retailing/customer care)
• mobile services (WAP through GPRS to UMTS)
• streaming media, broadband video …
Players
• content creators, packagers and distributors
• providers of language services and solutions
• suppliers of internet and globalisation services
Implementation means
• demonstration projects
• definition-phase projects
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AL2 - Tailoring the Language AL2 - Tailoring the Language Infrastructure to the market needsInfrastructure to the market needs
customisation tools Segments
• IT Tools
• Softwares tools (workflow, versioning ...)
• cross-lingual content search/gathering/gisting Players
• suppliers of language and localisation services
(including subtitling and dubbing)
• IT developers and integrators providing multilingual
technology
• Providers of IT solutions and tools for workflow automation and quality control management
Implementation means
• Demonstration projects
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AL2 - Tailoring the Language AL2 - Tailoring the Language Infrastructure to the market needsInfrastructure to the market needs
the skills gap – trained professionals
Segments
• Training actions, stages, self-training packages in :
• Multimedia , management, engineering Players
• Internet translation and localisation companies
• training centres
• business schools Implementation means
• demonstration projects
• accompanying measures
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Language coverageLanguage coverage
Official EU and EFTA-EEA languages Languages of accession (C&EE) countries
• funding of non-EU partners conditional on national
participation in the programme Non-EU languages where justified by Community
interest and export potential
• funding limited to EU partners Other European languages on a project-by-project basis
• nationally recognised languages
• upcoming dedicated programme (ARCHIPEL) for regional and minority languages
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Action Line 3Action Line 3A broad OverviewA broad Overview
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• Gap between venture capitalists and content firms
• High-tech investments in the EU less than in the US
• Non-mature risk culture - but capital abundant
• EU wide IPR trading still a major issue
• Market transparency lacking
• Competitive disadvantages vis-à-vis the US
The problem
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AL3 -Increasing dynamism AL3 -Increasing dynamism of the digital content marketof the digital content market
1 Bridging the gap between digital content industries and capital markets
2 Rights trading between digital content market players
3 Developing and sharing a common vision
4 Support actions
• Dissemination, web, conferences, showcasing, strategic studies
• Overall 10 - 15% of the budget
Action: enabling the market to function
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AL3 - Increasing dynamism AL3 - Increasing dynamism of the digital content marketof the digital content market
Two types of actions:• 3.1.1. Awareness of available business tools
Support experiments with preparation of business plans (2nd call)
• 3.1.2 Networks, partnerships and services Network players to increase fund
brokerage of digital content (3rd call) Accompanying measures 3.1.3
• Conferences, workshops, showcasing (Continuous submission)
• Dissemination and results
Bridging the gap between digital content industries and capital markets
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AL3 -Increasing dynamism AL3 -Increasing dynamism of the digital content marketof the digital content market
Dissemination Increase awareness Promote exchanges
• encourage exchange of information and best practice
• support dissemination of expertise
• new ways to bring together ideas and funds
• examine and address market obstacles
• build on / complement existing initiatives
3.1.3 Accompanying measures
Bridging the gap between digital content industries and capital markets
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AL3 - Increasing dynamism AL3 - Increasing dynamism of the digital content marketof the digital content market
Players e-content related • Information companies and Internet companies
particularly SMEs, entrepreneurs, starts-ups,
• professional and industrial associations, networks, market analysts and management consultants,
• partnerships forums, associations for business angels, venture capital etc; incubator-type organisations,
• regional development centres, universities, business schools and research institutes,
• magazines, newspapers etc.
AL 3.1.3 Accompanying measures
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AL3 - Increasing dynamism AL3 - Increasing dynamism of the digital content marketof the digital content market
Two main lines:
• 3.3.1 Digital Content Observatory
Preparatory study in 2001
• 3.3.2 Strategic studies
Every two years
Mobile Multimedia in 2001
3.3 Developing and sharing a common vision
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AL3 - Increasing dynamism AL3 - Increasing dynamism of the digital content marketof the digital content market
Players e-content related • Information and Internet companies,
entrepreneurs, starts-ups, business angels, venture capitalists and incubators,
• public authorities, private associations, networks, market analysts and management consultants,
• regional development centres, universities, schools research institutes etc.
AL 3.4 Dissemination of Results
AL 3.4.1 Accompanying measures
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eContent Road MapeContent Road MapIndicativePublicationdate
Indicativeclosing date
Open ALLines
Type of call Evaluationresults toproposers
IndicativeBudget(Meuro)
15 March2001
15 June 2001 1.2.1, 2.1.1,2.2.1, 2.2.3
Fixed deadlinesDemonstrationprojects
Sept, 2001 15-16
15 March2001
31 December 2002
1.1.2,1.2.2,2.1.2, 2.1.3,3.1.3,3.4.1
ContinuousSubmissionDefinition-phase projectsAccompanyingmeasures,grants
Sept, 2001
thenquarterly
8-9
1 November2001
1 February2001
1.1.1,2.1.1,2.2.1,2.2.3,2.2.4,3.1.1,3.2.1
Fixed deadlineDemonstrationprojects
March 2002 23-24
15 September2002
15 December2002
1.2.1,2.1.1,2.2.2,2.2.4,3.1.2
Fixed deadlineDemonstrationProjects
February2003
23-24
1 January2003
31 May 2004 p.m. Continuoussubmission,definition-phase projects,accompanyingmeasures,grants
April 2003,Thenquarterly
p.m.
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Calls Timetable 2001 - 2002Calls Timetable 2001 - 2002 First Call
• March 15 Publication• June 15 Call closure• September 20 Evaluation• November Negotiation• January, 2002 Contract
Second call• October 15 Publication• January 15 Call closure• February 3 Evaluation• April Negotiation• June Contract
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Who can participate ?Who can participate ?
Countries
• 15 EU Member States
• EFTA : Iceland, Liechtenstein, Norway
• Third countries : in accordance with corresponding agreements
• Organisations
• Public
• Private
• Non-profit...
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ConsortiaConsortia
• Convergent interests
• Complementary skills
• Active and balanced involvement
• as well as ...
– ability and commitment to exploit results
– market responsiveness
– user base and orientedness
viability beyond EU-funded activities
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Key features of a EU projectKey features of a EU project
Multi-nation, multi-party “consortium”
• 3 - 8 partners (contractors) from 2-6 countries
• lead partner liaises with and reports to EC
• third parties allowed as sub-contractors Cost sharing (EC contribution 50-100 %) and
risk sharing (projects can fail) Results belong to the consortium members IPR agreed between partners Dissemination of non-proprietary information
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Right sizing Right sizing
Consortium• Average: 3-8 partners from 3-6 countries
(depending on the action line and type of project) EU funding
• 0.25 - 2 Meuros, depending on project type and intended scope & impact
Duration• Average: 12-30 months
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RemindersReminders
Make sure your Programme information is up to date:• Programme Decision
• 2001-2002 Work programme
• OJ Call notice
• Guide for proposers and associated Forms
• Action Line specific background Notes
• Model contract and general Conditions
When in doubt, contact the Programme office or consult the Programme website
Use the pre-proposal submission facility to check relevance and eligibility
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Further informationFurther information
http://www.cordis.lu/econtenthttp://www.cordis.lu/econtent
eeContentContent
Help deskHelp [email protected]@cec.eu.int
Pre-proposalsPre-proposalsinfso-calls.econtent@[email protected]