kristin jeong babolat1[1]
DESCRIPTION
Babolat Social Media Marketing PlanTRANSCRIPT
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Tennis
TENNIS RUNS IN
OUR BLOOD
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Strengths
Wide Youth Appeal
Cutting Edge Technology
Sponsor Top Tennis Professionals
Weaknesses
Opportunitie
s
Threats
Untraditional
Online Media NotIntegrated
Weak Social Media Presence
More Use of Social Media
More Fan Accessibility to Sponsored Athletes
Mobile Application
Games, Contests, andSweepstakes
Conservative, Traditional Competitors
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TENNIS RUNS IN
TENNIS RUNS IN
OUR BLOODOUR BLOOD
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Social MediaSocial Media
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Blogging by Sponsored Athletes
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Viral Videos
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Kim ClijstersNo. 1 Rank
Mobile Mobile Application
Application
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Measuring Success
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Timeline: Pulsing Schedule
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Social Media Budget
Social Media Budget
$75,200