kristin knudson_ezsteps manual - corrected

EZSTEPSSTEPPING UP

EZSTEPS BRAND IDENTIT Y AND ST YLE GUIDE FEBRUARY 2016

EZSTEPS BRAND IDENTIT Y AND ST YLE GUIDE

CONTENTSArrangement

Clear Space

Minimum Size

Background Control

Incorrect Usage

Color Theory

Typography

Imagery

Stationery

Vehicle Application

Signage

Promotional Items

MISSION STATEMENT


The founder of this company, Al Knudson, started this company with a lmZbk\Zl^�maZm�]hn[e^]�Zl�Zg�^Zlr�Z\\^ll�mh�abl�]Zn`am^k�l�eh_m^]�[^]�bg�a^k�dorm room, and as convenient compact storage.

The mission of this company is to provide products for people to add to their lifestyle in a positive way. With our products, simple and everyday tasks will become easy and affordable.

This logo is a representation of an attractive, compact and lightweight ikh]n\m�maZm�bl�]^lb`g^]�mh�bfikho^�lhf^hg^�l�eb_^�pbma�bml�^_Û\b^gm�versatality. The three squares are stacked on top of one another in a particular way to resemble where this company started; with a staircase.

Hnk�oblbhg�bl�mh�aZo^�hnk�[kZg]�[^�ngbÛ^]%�lbfie^%�Zg]�ZmmkZ\mbo^�pa^g^o^k�the EZSTEP logo is representing our company.

1

2

3

4 - 5

11 - 12

13 - 14

15 - 16

17 - 18

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7

8

9 - 10


ARRANGEMENT 1EZSTEPS BRAND IDENTIT Y AND ST YLE GUIDE

CLEAR SPACE 2

EZSTEPSSTEPPING UP

S

S S

S

EZSTEPSSTEPPING UP

S

S S

S

EZSTEPSSTEPPING UP

The horizontal arangement includes the logo stamp to the right of

“EZSTEPS” with the tagline “Stepping Up” below it, in a block text. Text should be level to the capital “EZ” in “EZSTEPS” to look proportional.

EZSTEPSSTEPPING UP

The verticle arangement includes the logo stamp directly above “EZSTEPS” with “Stepping Up” below it, in a block text. Text should be level to the lower tip of the top square to look proportional.

As the diagrams indicate, when the word mark combined with the logo is used, the clear space must be equal to the height of the “S” in “EZSTEPS.” This is applicable to both the verticle and the horizontal arangement.

The “clear space” refers to the area around the logo that must be clear of any interaction to ensure that the logo remains consistent.

4EZSTEPS BRAND IDENTIT Y AND ST YLE GUIDE

MINIMUM SIZE 3

1/2 inch

1 inch

The horizontal EZSTEPS logo with the tagline must not be smaller than 1 inch wide.

The vertical EZSTEPS logo with the tagline must not be smaller than 1 inch wide.

The symbol from the logo must not be smaller than 1/2 inch tall.

1 inch EZSTEPSSTEPPING UP


BACKGROUND CONTROL

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100% 100% 100% 100% 100% 100%

70%

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70%

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70%

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70%

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EZSTEPSSTEPPING UP

70%

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70%

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If the EZsteps logo will be used over any type of pattern or obnoxious background, it must have at least a 70% opacity over the background of the opposite color of the logo.

EZSTEPS BRAND IDENTIT Y AND ST YLE GUIDE EZSTEPS BRAND IDENTIT Y AND ST YLE GUIDE

BACKGROUND CONTROL INCORRECT USAGE5 6

The Monochrome logo must not go above 40% opacity on the gray scale. The White Out logo must not go below 60% on the gray scale.

EZSTEPSSTEPPING UP

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100% 80% 60% 40% 20% 0%

EZ S TE PSSTEPPING UP

EZSTEPSSTEPPING UP

EZSTEPSSTEPPING UP

EZSTEPSSTEPPING UP EZSTEPS

STEPPING UP

EZSTEPSSTEPPING UP

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Do NOT change the type spacing within the logo Do NOT change the relative sizes of the logo elements

Do NOT place the logo on patterend back-grounds

Do NOT change the fonts within the logo =h�GHM�bgo^km�ma^�li^\bÛ�^]�eh`h�\hehnkl Do NOT place the logo on an angle

Do NOT distort or stretch the logo elements Do NOT add strokes to any of the elements in the logo

Do NOT place a white logo on a pale back-ground

EZSTEPSSTEPPING UP

PANTONE: 309 U

PANTONE: 5473 U

PANTONE: 5483 U

C-100 M-63.72 Y-52.09 K-44.54R-0 G-59 B-73

C-90.84 M-49.03 Y-49.39 K-23.67R-10 G-93 B-102

C-72.42 M-34.49 Y-39.29 K4.91R-77 G-134 B-142


COLOR THEORY 7

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MONOCHROMEBlack Lettering, White/Light back-ground with symbol

WHITE OUTWhite Lettering, Black/Dark back-ground with symbol

This form of the logo must only be used against background colors light

enough to hold enough contrast to maintain legibility.

This form of the logo must only be used against background colors

dark enough to hold enough contrast to maintain legibility.

These three Pantone colors are to be used within EZsteps branding

elements.


TYPOGRAPHY 8ACUMIN PRO EXTRACONDENSED - REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Acumin Pro ExtraCondensed regular is the typeface used for the EZSTEPS logo. It must have “Small Caps” on

when writing “EZSTEPS.”

Futura - MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Futura - medium - is the typeface used in the body copy within the branding aspects. Futura

“condensed medium” will be used for a^Z]bg`l�bg�[h]r�\hir�l'

Futura PT - Book ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Futura PT - book - is the typeface used in the tagline “Stepping Up.” It

must have “Small Caps” on when writing “Stepping Up” when used in

the logo.


IMAGERY IMAGERY9 10Black and white pictures are

preferably used for images being used. The background cannot

interrupt the logo, and should be placed either in a corner or exactly in the middle. Opacity settings can be changed, depending on photo.

Edgy, sharp, sturdy, and professional is what the image

should give off as an emotional feeling.

See Incorect Usage and Background Control for reference.


STATIONERY 12EZSTEPS BRAND IDENTIT Y AND ST YLE GUIDE

STATIONERY 11

EZSTEPSSTEPPING UP

NAMEJob Title

Phone: (222) 333 - 444Fax: (444) 333 - 222Email: [email protected]

insert facehere

/EZsteps /name @EZsteps

Letterhead requirements include:- Half inch margins- Text should be aligned to the left of the page- Watermark of logo half way off of the page- Watermark of logo must be at 27% opacity- Date must be in the top right corner- EZSTEPS logo must be in top left corner- Font must be 12pt Futura Medium- Website must be placed on the bottom of the page

K^jnbk^f^gml�\Zg�[^�fh]bÛ^]�mh�ma^�lbs^�h_�iZi^k�being used. Be sure to clarify with creative director before changing any requirements.

Buisness Card requirements include- Name- Job Title- Picture- Contact information- Company logo

Buisness Envelope requirements include- Watermark: see page 9 (front and back)- Logo must be in top left corner and back of envelope&�P^[lbm^�fnlm�[^�ng]^k�ma^�ÜZi�h_�ma^�^go^ehi^��


VEHICLE APPLICATION VEHICLE APPLICATION13 14


SIGNAGE SIGNAGE15 16

Possible signage for interior environments.Possible exterior signage; with verticle and horizontal formats.


PROMOTIONAL ITEMS PROMOTIONAL ITEMS17 18

Coffee Mug Work Polo Can Cooler Frisbee Sticky Note Pad


EZSTEPSSTEPPING UP

kristin knudson_ezsteps manual - corrected

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