kristina main cr_presentation

Visual CommunicationsCommunication Opportunities for C+R

KRISTINA MAINTuesday 3 March 2015

Summary

KristinaMain_CRPresentation.pptx | March 2015 page | 2

Visual Communications

PresentationsDigital &

Interactive

01 02 03

01 Visual Communications


These can be images, graphics, charts – anything used to describe an idea or text visually such as:

+ Graphs, maps & tables

+ Infographics

+ Photographs & images

+ Drawings & diagrams

Visual communications is communication through visual aids.



Opal Card operation diagrams

These were to illustrate how a individuals profile can be segmented



Client Visual Material

Tidying up material to be succinct, clear and visual through using charts instead of text explanations.



Infographic

Using a map as a visual aid.

02 Presentations


Finished presentations can be sent to the design team ([email protected]) for a final visual improvement – this can be as simple as inserting some relevant imagery.

Have you also thought of leave behind material:

+ Brochures and printed collateral

+ Fact Sheets

+ Company information

The direct visual contact with your client.

Presentations


The advantages of uploading your presentation to something similar to ‘slideshare’:

Slideshare: Know who’s interested in your presentation?

+ Instant online availability – this includes allowing your clients direct live access to your presentation by mobile device through the app

+ Ability to send the presentation as an email post meeting

+ Analytics – statistics on how many people are viewing your presentation

Presentation Views Downloads Favorites Comments Email Shares Facebook Shares Tweets LinkedIn Shares<Name of Pres> 13 20 5 3 5 2 10 1

03 Digital & Interactive


Effective digital communication is persuasive communications in different media, be it websites, video, audio, text, or animated multimedia.

Digital & Interactive


C+R’s microsite: www.gtlaw.com.au/c+r

+ Latest C+R publications

+ Video & online interviews

+ Other practise specific information

This hosts a variety of new media:

Use a NFC card as a leave behind for quick access to the site:



G+T Insights

App available in google play and the apple store.

This acts as a bookshelf for digital publications (these are called ‘folios’)



Digital Wallets

Working with Emma, Paula & David (now Sue-Ann) using material provided and turning into an interactive and engaging folio available in the app.



ACL Consumer Guarantees Guide

Working with Kirish, Simon & David (now Sue-Ann) using a word doc and an initial idea to execute an interactive folio which includes video, audio and a downloadable print version.



Harper Review

Stepping away from plain printed material, into an online – easily accessible presented piece.

2014 Version 2015 Version

Other Opportunities

Social media contact marketing for a LinkedIn release, or a twitter(e.g G+T Twitter has an audience of approx 1,700 followers, G+T Linked in is approx 2,382 followers)

Record a video presentation Videos can be loaded to G+T TV, G+T YouTube channel. By doing so Lexology will also pick the topic up and include this in relevant searches. (Refer to Emma Ringland and the digital wallets campaign.)

kristina main cr_presentation

Law

visual aids

client visual material

digital publications

direct visual contact

final visual improvement

digital wallets

persuasive communications

finished presentations