KRISTINE ZAKSA

Student Expectations regarding Higher Education

and Labour Market

Why expectations are important?

Quality – to meet standarts of stakeholdersStakeholders – students, parents, employers,

societyTo live up expectations – to have a satisfied

students

The aim of the survay

is to compare the changes of student expectancies and satisfaction during the study period.

To find out the relationship between the students’ motivation (why they want to study), the expectancies and the study level.

Herzberg-two factor theory

Hygiene factors - if absent or weak caused dissatisfaction. These related to the job environment.

Motivators - lead to feelings of satisfaction. These relate to the job itself, for example its complexity, or importance

Herzberg’s proposition –two factor theory (by Richard James)

Hygiene factors – related to study environment: Quality of working spaces Services

Motivation factors: Inspirational teaching (leadership) Belonging to learning community

Survey

600 respondents – undergraduate and postgraduate level business students

2007/2008 academic year

Questionnaire

4 parts:the reason, why the student wants to study; the student’s expectancies; the level of satisfaction; the student’s personal data

Main findings - Motivation to study

To earn a lot of money (safety need)

Main findings - Motivation to study

To find new friends (Belongingness)

Main findings - Motivation to study

To acquire a prestige position in a society (Esteem need)

Main findings - Motivation to study

To fulfilf her-self (Self – actualisation)

Main findings – motivation to study related to the labour market

To get a good job

Main findings – motivation to study related to the future job

To obtain practical and theoretical knowledge for a future job

Main findings – motivation to study related to the future job

To ensure more opportunities for the future

Motivation - conclusions

The self- actualisation is the most important motivation for students

The higher education is perceived also more as the better opportunities for the future

Main findings - Expectations

The professors will give all necessary practical knowledge

Main findings - Expectations

The professors will give all necessary theoretical knowledge

Main findings - Expectations

The computer literacy in economic and business administration will be improved

Main findings - Expectations

The communication skills will be improved

Conclusions - expectations

Students NOT really expect that professors will give them ALL necessary knowledge

butStudents expect that they will improve

different kind of SKILLS

Main findings – satisfaction, hygiene factors

Technical equipment

Main findings – satisfaction, hygiene factors

The lecture rooms

Main findings – satisfaction, motivators

The professors' attitude

Main findings – satisfaction, motivators

The professors give a practical knowledge

Main findings – satisfaction, motivators

After graduation I would like to continue studies

Conclusions

Most of students ar rather satisfied with hygiene factors. (But the hygiene factors are insufficient conditions for high student satisfactoin.)

The ‘motivation factors’ should be improved in order to meet higher student satisfaction.

Thank you for attention