KRITI BUSINESS QUIZ QM : Dhrubojit Bhattacharya

PRELIMS

Q1.This company was founded by John Hanke as an internal startup within Google in 2010 before it was spun out of Google as an independent entity in October 2015.It's first product, published in 2012, was Field Trip, a location-based mobile app which acts as "your guide to the cool, hidden, and unique things in the world around you.” This company, however rose to fame a few months ago, when another app, which works similar to Field Trip was launched.

Give me the company for full points, the App for half.

NIANTIC INC. & POKÉMON GO

Q2Two reasons for X are :-1. It is a part of their well planned Marketing plan. Most colors

distract and make the human eye focus on them while blue act as a transparent palette for 65% of time spending watching the main  background aka index space. It is known that blue color is the nirvana for the brain, as well green.

2. Colors don’t matter much to the founder; a few years ago,  he took an online test and realized that he was red-green color-blind. 

FB IS BLUE

Q3*In August 2010, mobile phone manufacturer HTC acquired a 50.1% majority share in X for US$309 million. The purchase was intended to allow HTC to compete with other cellphone makers by associating themselves with the X brand, as the purchase also granted HTC exclusive rights to manufacture smartphones with X-branded audio systems.On May 28, 2014, Apple officially announced its intention to acquire X for US$3 billion—with $400 million to be paid in Apple stock and the remainder in cash—the largest purchase in Apple's history, ahead of its US$429 million purchase of NeXT in 1996. Give me X.

BEATS AUDIO (BY DR. DRE)

Q4M is the biggest fashion group in the world, operates over 7,000 stores in 91 markets worldwide. The company's flagship store is N, but it also owns the chains Zara Home, Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius and Uterqüe. The majority of its stores are corporate-owned, while franchises are mainly conceded in countries where corporate properties can not be foreign-owned

The CEO of M recently made headlines as being named in top 10 richest people by Forbes. Give me M for full points.

INDITEX

Q5X was founded in 1937 by Shivkisan Agrawal as a retail sweets and namkeen shop in Bikaner, Rajasthan. In expansion, the company's first manufacturing plant was located in Calcutta. In 1970 a larger manufacturing plant was established in Nagpur. Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s, which also had retail store. In 2003, the company began the process of developing convenience foods to be marketed to consumers. In 2008, the chairman of the company's Nagpur branch was Shivkishan Agarwal. In 2014, X was ranked 55th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory

Give me X.

HALDIRAM’S

Q6 Ad for?

PORNHUB

Q7Formerly called Neet and Immac, X is a current trademark of chemical depilatory internationally sold products manufactured byReckitt Benckiser. X's products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate the depilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair. This reduces the tensile strength of the keratin greatly.

X?

VEET

Q8*Identify the leftmost woman in this pic, co founder of one of the leading counselling start-ups in India

RICHA SINGH, CO-FOUNDER, YOURDOST

Q9Seated in Amsterdam, the Netherlands, this professional services company employs 174,000 people and has three lines of services: audit, tax, and advisory. Its tax and advisory services are further divided into various service groups.Their present name was chosen when Klynveld Main Goerdeler merged with Peat Marwick.Give me the name of the company.

KPMG

Q10*Ad for?

DUREX

Q11X was founded in 1945 by brothers-in-law Burt and Irv from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest chain of ice cream specialty stores, with 7,300 locations, including nearly 2,500 shops in the United States and over 4,800 located internationally as of December 28, 2013.The company is known for its “31 flavors” slogan, with the idea that a customer could have a different flavor every day of any month, so much so that the number 31 is evident in their logo. Which company?

BASKIN AND ROBBIN’S

Q12Available in flavours such as Apple, Bitter Grapefruit, Bitter Lemon, Bitter Orange, Vanilla Cream, Ginger Ale, Tonic Water and Raspberry, what brand of Coca-Cola am I talking about?

KINLEY

Q13Logo of which hotel brand?

HILTON

Q14M is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The split ownership is a result of an anti-trust settlement permitting the merger of Grupo Modelo with AB InBev.It is one of the top-selling beers worldwide. In the United States, it is the top selling imported beer

Logo:

CORONA BEER

Q15___________ is a form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda, mineral water in case of alcohol, or products of a completely different category to hammer the brand name into the heads of consumers. The banned product may not be projected directly to consumers but rather masked under another product under the same brand name, so that whenever there is mention of that brand, people start associating it with its main product (the alcohol or cigarette).

SURROGATE ADVERTISING

FINALS

RULES 24 Questions, and one audience round, after the 12th question. +20/-10 on pounce +10/0 on bounce and direct

Q1 K is a German food and beverage brand. It was acquired by the English-Dutch Unilever in 2000, when Unilever acquired Best Foods, excluding Japan where it is made under license by Ajinomoto. It produces dehydrated soup mixes and condiments. It was known as Royco in Indonesia, and as Continental in Australia.

SAFETY SLIDE

KNORR

Q2 "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation, when the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience's watches. But we know we won't hit 40 minutes exactly.“ This is the logic behind what?

SAFETY SLIDE

9:42 TIME OF APPLE PRODUCT LAUNCHES

Q3 X is a financial services, merchant services aggregator and mobile payment company based in San Francisco, California. The company markets several software and hardware payments products, most popularly the X Reader, and has expanded into small business services. The company was founded in 2009 by Jack Dorsey, CEO Twitter and Jim McKelvey. It has been traded as a public company on the New York Stock Exchange since November 2015 with the ticker symbol SQ.

The X Reader was the first product released by X, and is used to accept credit card payments by connecting to a mobile device's audio jack. X's original reader consisted of a simple read head directly wired to a 3.5 mm audio jack, through which unencrypted, analogue card information was fed to smartphones for amplification and digitization. X's technology is PCI compliant and Verisign certified.

SAFETY SLIDE

SQUARE

Q4 M is an iconic vatted dark rum, launched on 19 December 1954. It is blended and aged for a minimum of 8 years. It is a dark rum with a distinct vanilla flavour, with an alcohol content of 42.8%. It is produced in Ghaziabad, Uttar Pradesh, available in all parts of India.

M?

SAFETY SLIDE

OLD MONK

Q5 In 2004, X, along with Eric Lunt, Steve Olechowski, and Matt Shobe, founded the web feed management provider FeedBurner. After Google bought FeedBurner in 2007, Dhe became an employee of the search giant. In July 2009, he left Google, and in September 2009 it was announced that he was joining Twitter as its COO. Although his 2010 takeover as CEO was supposed to be temporary, while CEO Evan Williams was on paternity leave, it eventually became a permanent position. In 2011, he would notably proclaim about Twitter that “We’re the free speech wing of the free speech party.”

In May 2011, it was announced that President Obama had appointed X to the National Security Telecommunications Advisory Committee, along with the Corporate Vice President of Microsoft’s Trustworthy Computing Group, Scott Charney, and McAfee President of Security David DeWalt.

SAFETY SLIDE

DICK COSTOLO

Q6 Print Ad for?

SAFETY SLIDE

OLD SPICE

Q7 Quoted as the “unluckiest man in the world” by Dailymail, Ronald Wayne sold his shares in one particular company, of which he was co-founder of with two other people, for $800, a 10% stake in the company, which now values to $60 billion. Among his contributions to the company were designing the first logo and writing the manual for their ‘first’ product.

Name the company.

SAFETY SLIDE

APPLE

Q8 The first known reference to the name _______ was by it’s inventor Robert Chesebrough in his U.S. patent for the process of making it in 1872. "I, Robert Chesebrough, have invented a new and useful product from petroleum which I have named _________..."

The name is said by the manufacturer to be derived from German Wasser "water" + Greek έλαιον (elaion) "olive oil".

In 1859, Chesebrough went to the oil fields in Titusville, Pennsylvania, and learned of a residue called "rod wax" that had to be periodically removed from oil rig pumps. The oil workers had been using the substance to heal cuts and burns. Chesebrough took samples of the rod wax back to Brooklyn, extracted the usable petroleum jelly, and began manufacturing the medicinal product.

________ was made by the Chesebrough Manufacturing Company until the company was purchased by Unilever in 1987. FITB, a trademark now used as a common noun.

SAFETY SLIDE

VASELINE

Q9 In 1998, about a year after X's founding, the company grew by starting in the DVD by mail business. In 2007, X expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray rental service. The company expanded internationally with streaming made available to Canada in 2010 and continued growing its streaming service from there; by January 2016, X was available in over 190 countries. In 2013, X moved into the film and television industry, which debuted in the same year. It greatly expanded the production of both film and television series since then, offering “X Original" content through its online library of films and television. 

X is?

SAFETY SLIDE

NETFLIX

Q10H is an American business entrepreneur. He is the owner of _______ Sports Enterprises, which includes the Denver Nuggets of the NBA, Colorado Avalanche of the NHL, Colorado Rapids of Major League Soccer, Colorado Mammoth of the National Lacrosse League and the Los Angeles Rams of the NFL. He is also the largest shareholder of English football club Arsenal.His wife is the daughter of Walmart co-founder James Walton. H was estimated to be worth $US 8 billion by Forbes in 2016.

Gimme H.

SAFETY SLIDE

STAN KROENKE

Q11This ‘new’ smartphone boasts of the Qualcomm Snapdragon 821 system-on-chip, with 4 GB of RAM, features a 12-megapixel rear-facing camera, which uses an f/2.0 aperture, and a Sony IMX378 sensor with 1.55 μm pixels. The camera uses a digital image stabilization system tied to the phone's gyroscope and motion sensors.

Also, it will be the first phone integrated with the Google Assistant. Which device?Hint : It HAS a 3.5 mm headphone jack, a not so new concept

SAFETY SLIDE

PIXEL

Q12_______ is a series of luxury chocolate outlets started by ITC on their various hotels such as in Bangalore, Kolkata and Chennai. They allow the customers to customize their chocolate in their chocolate boutiques. They also serve cold chocolate and hot cocoa. It is part of ITC's strategy to go top-down in the FMCG business as the company also forayed into premium packaged ready-to-eat meals.

SAFETY SLIDE

FABELLE

AUDIENCE ROUND

RULES 6 Logos to be identified +10 for each correct logo +10 bonus for all correct Any kind of cheating will lead to immediate cancellation of audience round for the team and -100 for the parent team

Q1

Q2

Q3

Q4

Q5

Q6

EXCHANGE SHEETS

ANSWERSAns 1. TetraPackAns 2. MaseratiAns 3. BaiduAns 4. TrojanAns 5. John DeereAns 6. Tuborg

Q13T was established in 1887 as a piano and reed organ manufacturer by Torakusu as Nippon Gakki Company, Limited (literally Japan Musical Instrument Manufacturing Corporation) in Hamamatsu, Shizuoka prefecture and was incorporated on October 12, 1897. The company's origins as a musical instrument manufacturer are still reflected today in the group's logo—a trio of interlocking tuning forks. Since then, this company has become a leading manufacturer of semiconductors, audio/visual, computer related products, sporting goods, home appliances, specialty metals and industrial robots.

SAFETY SLIDE

YAMAHA

Q14 Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena, this e-commerce website was in the business of on-demand personalisation of gift items. It mainly operated on the B2B (business-to-business) model during its initial years. Between 2007 and 2010, the online portal allowed customers to personalize products such as T-shirts, mugs, mouse pads, calendars, watches, teddy bears, pendants, wine glasses and jigsaw puzzles.

In 2011, this company expanded its catalogue to include fashion and lifestyle products and moved away from personalisation. They tied up with various popular brands to retail a wide range of latest merchandise from these brands.

In 2014, they merged with another e-commerce giant in an estimated deal of $300 million. Give me the e-commerce website.

SAFETY SLIDE

MYNTRA

Q14X is a brand of tea belonging to Unilever and PepsiCo. Lipton was also a supermarket chain in the United Kingdom before it was sold off to Argyll Foods, to allow the company to focus solely on tea. The company is named after its founder Mr. Thomas.In 2011 PETA criticized X for conducting and funding experiments on rabbits, pigs and other animals in an attempt to make human health claims about the tea’s ingredients. X?

SAFETY SLIDE

LIPTON

Q15Named after William Thompson, 1st Baron, X was founded in 1914, in Detroit, Michigan, United States, by engineer Nathaniel B. Wales who introduced his idea for a practical electric refrigeration unit for the home to Edmund Copeland and Arnold Goss.Between 1939 and 1945, the complete manufacturing facilities of the factories' group was turned over to the manufacturing of military supplies.X contributed to the field of testing airplane components at ultra-low temperatures, and instruments under high altitude conditions, research that was credited as saving the lives of many Allied aircrews.The company pledged to introduce the scientific discoveries gained during the war production into its appliances to make them more useful and efficient

SAFETY SLIDE

KELVINATOR

Q16Identify

SAFETY SLIDE

DONALD TRUMP

Q17Important positions held by whom? Advisor, Boston Consulting Group President (Business Development), Reliance Industries Executive Director, Infrastructure Development Finance Company (1997-2006) Member, Integrated Energy Policy Committee, Government of India (2004-2006)

Non-Executive Director, Gujarat State Petroleum Corporation Non-Executive Director, Multi Commodity Exchange of India Limited Deputy Governor, Reserve Bank of India. _________________ (from 4 September 2016)

SAFETY SLIDE

URJIT PATEL

Q18 The Rat City Rollergirls is a flat-track roller derby league in Seattle, Washington. The league is composed of four member teams for intra-league play, an all-star travel team that competes with other leagues, and another travel team that plays in exhibition games with other leagues. It however was in the news in 2008 when a company sued them for copyright infringement of their logo. Which company?

SAFETY SLIDE

STARBUCKS

Q19 Founded in Eindhoven in 1891 by Gerard and his father Frederik, It is one of the largest electronics companies in the world and employs around 105,000 people across more than 60 countries.

It is organized into three main divisions: Consumer Lifestyle, Healthcare and Lighting.

Which company am I talking about?

SAFETY SLIDE

PHILIPS

Q20 Table of what?

SAFETY SLIDE

TOBLERONE

Q21 The first X restaurant opened in 1996 in Monterey, California by Viacom Consumer Products. That firm's parent company, Viacom, is owner of Paramount Pictures, and also owns the Rusty Pelican restaurant chain. X is named after Benjamin Buford Blue and his friend from the army.

Give me X.

SAFETY SLIDE

BUBBA GUMP SHRIMP COMPANY

Q22 X is a British manufacturer of luxury sports cars and grand tourers. It was founded in 1913 by Lionel Martin and Robert Bamford. The firm became associated with luxury grand touring cars in the 1950s and 1960s, and in a few movies.

The company has had a chequered financial history, including bankruptcy in the 1970s, but has also enjoyed long periods of success and stability, including under the ownership of David Brown, from 1947 to 1972 and of the Ford Motor Company from 1994 to 2007.

SAFETY SLIDE

ASTON MARTIN

Q23Coins from which country?

SAFETY SLIDE

NIUE, NEW ZEALAND

Q24This company was founded in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the then- nascent field of amateur, or ham X. They opened a one-store retail and mail-order operation in the heart of downtown Boston at 46 Brattle Street and named their company after XY, which was the term for a small, wooden structure that housed a ship's X equipment. Which company did they start?

SAFETY SLIDE

RADIOSHACK