krzewinski adv 492 new media drivers license class: final presentation mary claire
DESCRIPTION
A social media promotion.TRANSCRIPT
![Page 1: Krzewinski ADV 492 New Media Drivers License Class: Final Presentation Mary Claire](https://reader034.vdocuments.net/reader034/viewer/2022051816/5462f231af79599e2c8b4db7/html5/thumbnails/1.jpg)
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![Page 3: Krzewinski ADV 492 New Media Drivers License Class: Final Presentation Mary Claire](https://reader034.vdocuments.net/reader034/viewer/2022051816/5462f231af79599e2c8b4db7/html5/thumbnails/3.jpg)
Target Audience
• Detroiters
• Michigan History Enthusiasts
• Instructors andStudents
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Define Success
• Increased blog traffic/posts
• Grow e-newsletter opt-in list
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Research
• How is target audience searching?
• Analyze current StraitsTalk traffic
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Birds of a Feather
• Leverage Twitter plug-ins
• Follow other history buffs
• Push blog posts to Twitter
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Social Media and E-mail
• Add “share controls” to the StraitsTalk e-newsletter
• Announce e-newsletter deliveries via Twitter and blog
• Encourage forward to a friend
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Face time
• Create Facebookpage for AntoineCadillac
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Let them find you
• Adwords
• Meta data
• Blog index
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Blog, Blog, Blog
• Keep content fresh
• Guest bloggers
• Recommend blog
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Evaluateand Repeat
• MonitorBlog activity
• Adwords diagnostics
• Measure Twitter
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Thank you!
• Visit http://blog.StraitsTalk.comto explore new frontiersin old Detroit!