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    Knoxville SoccerAcademyI established Johnny Longs

    Training Academy with a simple

    mission; equip athletes both

    physically and mentally, with the

    ability to compete at the highest

    level. Our superior sport trainingenvironment, qualied coaches

    and programs work together

    hand in hand with athletes to help

    them reach their goals combining

    character and integrity at all levels.

    Johnny Longs Training Academy

    is excited to help establish theKnoxville Soccer Academy. Coach

    Broadleys history of soccer player

    development on the international

    level with youth and professionals

    is very impressive. Players will

    benet from his knowledge of the

    game, hands on approach and

    his ability to communicate to theplayers. He will continue to carry

    our simple mission to the soccer

    community.

    -Johnny Long

    Table of ContentsIntroduction 1

    Vision Statement 2

    Sta 2

    Attributes of an Academy Coach 3

    Academy Program 4

    Measuring Success 9Parents Forum 9

    Academy Code of Conduct 10

    Quality Assurance 11

    Recruitment of Sta 11

    Appraisal and Review 11

    Working Environment 11

    Players and Parents Expectations 11

    Equal Opportunities Policy 12

    Insuring Childrens Safety 12

    Attendance Policy 12

    Complaints Procedure 13

    Retention and Release Procedures 13

    Venues and Contact Information 14

    www.knoxvillesocceracademy.com

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    1

    The city of Knoxville

    is crying out for a

    soccer center devoted

    to producing high-

    level players who have

    ambitions to play beyond

    their high school years.

    The Knoxville Soccer Academy

    will focus on producing players

    who have the ability to perform

    consistently at all levels of the

    game by establishing a proven

    curriculum that has been tested in

    the highest levels of English soccer.The curriculum was developed

    further when the core ingredients

    were put in place when our

    Academy Director, Derek Broadley,

    introduced a National Academy

    during his time as the Bermudian

    Technical Director. The focus of

    this Academy will be to develop

    players in a year-round program

    based on a European model,

    something that has recently been

    implemented at the US Soccer

    level. This program will support

    players to reach their maximum

    potential and to equip them

    to perform in all aspects of the

    modern game. The high schoolseason will of course be recognized

    and included in the players

    overall holistic development

    program year, with support areas

    of diet and nutrition, sports

    massage, personal soccer specic

    movement education, speed,

    agility and coordination education,running along side the obvious

    soccer specic areas of technical

    development but this program

    will also over support in areas

    such as social and psychological

    development for each individual.

    IntroductionAs Academy Director Derek

    Broadley is a qualied professional

    coach and coach educator who

    has a proven ability to manage,

    motivate and develop players andsta to achieve their full potential.

    He has been awarded the Football

    Association Coaching Full Badge

    (UEFA A), Academy Directors

    Licence and recently gained the

    NSCAA Premier Diploma passing

    with distinction along with being

    one of only 10 NSCAA MASTER

    COACHES. Derek has worked

    successfully to improve team

    and player performance in the

    UK and North America and only

    recently concluded his contract

    as the Technical Director of the

    Bermuda Football Association

    where he oversaw the World Cup

    qualication matches at all levelsmale and female. Derek has natural

    leadership skills and is an excellent

    communicator, administrator

    and an experienced manager in

    football and coaching development.

    Derek also spent time in full-time

    education ending with him being

    an Athletic Director for WestminsterCity School in London before

    entering into full-time soccer with

    Crystal Palace FC. The position of

    Academy Director was held until

    his move to the US in 2003.

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    2

    StaDirector, Derek Broadley

    See page 1

    Assistant Director, Josh Scott

    A native of London,

    England, Josh has held

    assistant coaching

    positions at Tusculum

    College, Emory & Henry

    College, and currently

    the NPSL franchise

    Knoxville Force. He has played at

    the college level, youth system in

    England and PDL & Semi- Pro inthe US. Josh has been involved

    in a number of regional soccer

    camps, including PDL Fort Wayne

    Fever, NPSL Chattanooga Football

    Club, Baylor High School, and

    the regional West Ham United

    International Academy Camp.

    Josh has received levels 1 & 2from the England F.A. in coaching,

    along with a level 3 in sports

    performance and excellence from

    West Nottinghamshire College.

    Vision StatementThe aim of the Soccer Academy is

    to create a learning environment,

    which enables players to develop

    their individual skills and

    techniques to the highest possible

    standard. This will prepare themfor the physical, mental and

    emotional complexities of the

    modern game.

    The Knoxville Soccer Academy

    takes a holistic view of

    development of the individual.

    Equal emphasis will be put on thefollowing areas:l Technical skills developmentl Tactical awarenessl Physical developmentl Psychological developmentl Social development

    The Knoxville Soccer Academy isa forward thinking and dynamic

    organization that aspires to

    excellence in all we do. The

    Knoxville Soccer Academy is

    dedicated and wholly committed

    to the total development of every

    player in every way so that they

    leave the Soccer Academy an

    excellent soccer player, excellent

    person and a credit to the

    community in which they live

    and work.

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    Attributes of anAcademy CoachA childs life is like a piece of

    paper on which everyone who

    passes leaves an impression.

    Chinese Proverb

    l Committed to the

    development of the individual

    player and person.l Thinkers who see themselves

    as educators, not just coaches.l Enthusiastic open-minded

    students of the game.l Committed to excellence in

    their players and their sport.l Innovative and willing to

    experiment with new ideas.l Committed to the

    development of the player /

    coach relationship in all its form.l Honest and strong incharacter.l Excellent role models for

    players of all agesl Adaptable and communicative

    across all levels, be it player or

    parent.

    Professional role of the coach:l Teacher /Educatorl Role Modell Listenerl Psychologistl Trainerl Lifestyle Educatorl Manager and Organizer of:

    l Practicesl Teamsl Gamesl Playersl Signicant others

    NOTE: Match day coaches will coach the boys and the girls programs. Actual number will be determined by numbers and age groups.

    Knoxville Soccer Academy Structure

    JLTA ManagementJohnny LongJohn Russell

    Academy DirectorDerek Broadley

    AssistantAcademy Director

    Josh Scott

    Academy AdministratorTBA

    AssistantAcademy Director

    TBA

    AssistantAcademy Director

    TBA

    JLTA Programs

    Strength and PowerMobility and FlexibilityBalance / ProprioceptionAcceleration & SpeedCore StabilityReaction TimeNutritionPhysical TherapyRecoveryNutritionInjury Prevention

    Team Training

    Girls Age Group

    Match Day CoachesU9 and U10

    U11 and U12U13 and U14

    U15 and U16

    U17 and U18

    Boys Age Group

    Match Day CoachesU9 and U10

    U11 and U12U13 and U14

    U15 and U16

    U17 and U18

    Guest Coaches

    Mike Kelleher

    Steve Lyons

    Richard Moodie

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    Mini Academy - Soccer 101Ages: 4-9 years old

    Level: Introductory

    Sessions: One per week

    Start date: February 25th- May 2012

    Super 20, Boys & GirlsAges: U20 (1992)

    Level: Serious

    Sessions: May - JulyStart date: Feb 5th

    DevelopmentAcademy

    Ages: 9-18 years oldLevel: All Levels

    Sessions: 1 per week

    in 10-week blocks

    Start date: Block 3

    starts Feb 27, 2012

    Main AcademyAges: 9-18 years old

    Level: Serious

    Sessions: See page 6Start date: June 2012

    4

    Coach, Marco Browning

    Marco currently holds a USSF D Coaching

    License. He is a product of the club

    system of East Tennessee, playing for

    such various clubs, as well as TN ODP. At

    age 15 Marco played Semi-Pro indoor

    with the Knoxville Diadora Impact. Heplayed college soccer at Union College in

    Barbourville, KY and with PDL team Coco

    Beach Expos Club, FL. Marco transitioned

    to coaching in 2002 and has been with

    Knoxville clubs: KFC, FC Alliance, TN Elite,

    and Diadora Impact.

    Mini Academy - Soccer 101

    The goal is to introduce a

    development process that creates

    the total learning environment for

    young players to succeed. Players

    will be introduced to technical

    themes relevant to the real gamewhile spending large amounts of time

    playing soccer rather than waiting in

    lines! The sessions will consist of three

    phases; warm ups with and without

    the ball, technical theme introduction

    and straight into a game.

    Knoxville Soccer Academy Player Structure

    Super 20Teams

    Main Academy

    Development Academy

    Mini Academy - Soccer 101

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    5

    Girls Coach, Richard Moodie

    Richard was named Head Coach

    of the Mens Soccer program at

    Carson Newman College in 2011.

    The Stenhousemuir, Scotland

    native came to American toplay soccer at Carson Newman

    College in 2002. After completing

    a standout career he served as

    a graduate assistant for 2 years

    at Carson Newman. He spent a

    season with the Cincinnati Kings

    in 2007 and was loaned to the

    MLS Columbus Crew for a periodof time.

    Boys Coach, Josh Scott

    see page 2

    Super 20 Boys and GirlsThe top of the Academy

    Structure, the Super 20 teams

    allow the areas nest footballers

    to play in a highly competitive

    regional format. Players will be

    trained at a higher level, by a

    qualied sta that understands

    U20 development. The squadswill be selected through a

    rigorous tryout process from

    established players near and

    from the southeast region.

    Coach Sta

    Coach Broadley and Coach

    Scott lead the sessions with

    the addition of qualied guest

    coaches. Some of the guest

    coaches lined up for the 2012

    sessions include:

    Mike Kelleher, West Ham

    Academy International

    Richard Moodie, MensHead Coach at Carson Newman

    College

    Stephen Lyons, Mens

    Head Coach at Tennessee

    Wesylan College

    Development Academy

    Launched in the fall of 2011

    the Development Academy has

    provided area players training

    where they are challenged to

    take their soccer play to the next

    level. The Development Academy

    is designed for individual player

    growth in a group environment.

    Players will be challenged to

    master technical themes relevantto the real game. The holistic

    view of player development

    involves skills work, decision

    making, small group play and full

    sided game play

    developed while

    playing soccer.

    The Academyis divided into

    three 10 week

    sessions.

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    Academy Structure:

    Sessions will be based around

    game related activities. Coaches

    will use small tight areas to develop

    instincts and sharpen players mind.

    Theme based training sessions will

    allow the players to develop the

    skills and recognize tactics needed

    to be successful.

    Main Academy includes:

    Uniform, referee fees, tournament

    fees, administration fees, training

    kit, and all programs above.

    Additional fees:Travel to and from tournaments,

    hotel for regional tournament, and

    hotel for national tournament.

    Main Academy

    With the success of the

    Development Academy, Knoxville

    Soccer Academy will launch the

    Main Academy in 2012. TheMain Academy will train players

    in a year round program. See

    an example calendar on the

    following page.

    The program elements include:

    Games Program

    Tournaments:1 regional, 1

    national and local tournaments

    hosted at JLTA.

    Potential Super Y league

    for 2013.

    Proven syllabus for players of

    all ages, boys & girls.

    Organized biyearly age groups.

    Two summer camps

    Three parents meetings

    One annual report Weekly logbook

    Four Holiday skills camps

    One mid term report

    College Placement Program

    for players 15 years and up

    including college combines,

    & showcases. Note: current

    sta includes former collegecoaches.

    All training sessions lead by

    qualied full time coaches.

    Access to JLTA Training Center

    and JLTA sta soccer strength

    and tness programs and

    massage therapy.

    Quality facilities, at oneconvenient location, enjoy

    indoor and outdoor turf elds

    with lights.

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    OctoberGames program x 4

    Local or regional league or

    friendly matches 1 per week

    2 x training

    1 x physical

    1 x class room season

    Tournament local

    FebruaryLocal or regional league or

    friendly matches 1 per week

    2 x training

    1 x physical

    1 x class room season

    College Showcase

    NovemberGames program x 4

    Local or regional league or

    friendly matches 1 per week

    2 x training

    1 x physical

    1 x class room season

    Parents meeting

    Massage

    Possible Super Y League nals

    MarchLocal or regional league or

    friendly matches 1 per week

    2 x training

    1 x physical

    1 x class room season

    Tournament regional

    December1 x technical session

    1 x physical session

    1 x small sided soccer session

    1 classroom session

    Weekly

    Christmas skills sessions

    College Showcase

    AprilLocal or regional league or

    friendly matches 1 per week

    2 x training

    1 x physical

    1 x class room season

    JanuaryLocal or regional league or

    friendly matches 1 per

    week

    2 x training

    1 x physical

    1 x class room season

    College Showcase

    MayLocal or regional league or

    friendly matches 1 per week

    2 x training

    1 x physical

    1 x class room season

    Parents meeting

    Tournament National

    JunePre season training

    2 x technical sessions

    2 physical tness sessions1 game style session

    Pre season local

    tournament at JLTA

    Parents meeting

    Summer camps

    Massage

    Possible Super Y League

    JulyPreseason training

    2 x technical sessions

    2 physical tness sessions1 game style session

    Summer Camps

    Possible Super Y League

    AugustGames program x 4

    Local or regional league or

    friendly matches 1 per week2 x training

    1 x physical

    1 x class room season

    Tournament local

    Massage

    SeptemberGames program x 4

    Local or regional league or

    friendly matches 1 per week

    2 x training

    1 x physical

    1 x class room season

    Labor Day camp

    Example of Main Academy Annual Calendar

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    After Involvementin the DevelopmentPrograms, how do weknow if we are beingsuccessful?

    Objective criteria:l They obtain good grades in

    the games and good written

    reportsl Remain in the Academy from

    entry to school graduation.l Players are playing in colleges,

    PDL and NPSL teams.l Players (if old enough) play forKnoxville Super 20 teams and

    Knoxville Force teams.l Players are playing

    professionally here in the US

    and overseas.

    Subject criteria:l They are seen to bedeveloping according to their

    potential.l The parents give positive

    feedback to the Academy.l They remain enthusiastic

    and keen to learn.

    Parents ForumAt the end of each training term

    a parent forum will be held to

    discuss issues important to the

    players development. This will

    usually be every 10 weeks. The

    meeting will be structured asfollows:

    1. Introduction

    2. Current Issues

    3. Presentations:

    a. Derek Broadley

    b. Academy Facilities

    c. Assistants4. Questions

    5. Closings

    Parents should use this meeting

    to oer general suggestions

    and comments. Issues of a

    personal nature i.e. concerns

    about individual players and / or

    coaches, should not be raised in

    this forum. Parents must request

    individual discussions on these

    issues or refer to the complaints

    procedure.

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    Academy Code ofConduct for players

    and parents:The basis of all things successful isgood discipline and dedication.

    Accordingly, the Knoxville Soccer

    Academy needs to set high

    standards of discipline and good

    behavior if the academy is to

    reach and maintain the highestlevels in the game and achieve

    the aspirations Derek Broadley,

    Academy Director

    Players:

    It is essential that players abide by

    the following:l All players are representatives

    of the Knoxville Soccer Academy

    at all times whether at or away

    from the Academy facilities

    and will conduct themselves

    accordingly.l Ensure good timekeeping

    for training games and other

    program appointments.l Bad language in all areas willnot be tolerated.l Respect must be shown to the

    club, referees, assistant referees,

    players, coaches and spectators

    at all times.l All equipment must be treated

    correctly and with care.

    l Proper care must be taken ofthe environment, e.g. training

    areas and changing rooms must

    be kept clean.l Players must ensure that

    they maintain a high level of

    personal hygiene.

    Parents:

    In order for the Academy toachieve success for the individual,

    it is essential that parents

    understand and adhere to the

    following:l Ensure that their son/daughter

    is present at training, games and

    other program appointments.l Remain in designated areas

    during the training and games.l Refrain from interfering with

    the coaching of their son/

    daughter.l Are advised not the approach

    the coaching sta during a

    coaching sessions or match

    situations, but suggest an

    appointment at the earliestconvenience. Or speak directly

    to Full time sta when available.l Refrain from using bad

    language in the presence of

    players or in any aliated

    facilities.l All internal directives must

    be adhered to at all times, e.g.parking restrictions, smoking

    restrictions.l Not to enter restricted areas,

    e.g. changing rooms, unless

    accompanied by a member of

    sta.

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    Quality AssuranceRecruitment of StaThe recruitment of highly

    qualied, professional sta is

    an essential ingredient for the

    success of the Knoxville Soccer

    Academy. We are committed

    to acquiring the most highly

    motivated coaches and auxiliary

    sta available. This will enable

    us to deliver the quality of

    experience that the players and

    parents expect.

    Appraisal and ReviewWe constantly and thoroughly

    evaluate and self-regulate the

    work of all the sta and review the

    work delivered at the Knoxville

    Soccer Academy in order that

    we can maintain the highest

    possible standards. This willprovide the players and parents

    with an excellent experience at

    the Knoxville Soccer Academy that

    will remain with them throughout

    the rest of their lives.

    Players

    All players are constantlyappraised throughout the

    year and this information is

    disseminated to parents via the

    reporting system described in

    more detail later in the brochure.

    Working Environment

    Overseen by JLTA Sta andcontinually reviewed. The

    Knoxville Soccer Academy will

    adapt and improve their working

    practices and environment in

    conjunction with parents in order

    to drive the Academy forward,

    Derek Broadleys along with that

    of the owners of JLTA vision: is to

    operate the best Soccer Academy

    in the country and all sta aspire

    to this vision.

    Players and ParentsExpectations:All players are entitled to:

    l Be taught to be a technically

    procient playerl Be taught to be a decision

    makerl Be taught how to deal with theproblems of the modern game.l Be a better player than he/she

    was.l Be given challenges in

    practices that reect his/her

    ability and stage of maturity.l Be given stimulating and

    interesting problems to solve intraining.l Be treated fairly according to

    age and progress.l Receive honest feedback on

    progress and development.l Practice in a non-threatening

    environment.l

    Practice and play in aprotected environment.l Be given clear and concise

    honest communications.l Experience the best in youth

    development in the country.

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    Equal OpportunitiesPolicy StatementThe Knoxville Soccer Academy

    will recruit or promote individuals

    purely on the grounds of

    their ability to do the job. TheKnoxville Soccer Academy will not

    discriminate or tolerate prejudice

    against any individual on grounds

    of sex, age, ethnic origin, religion,

    disability or sexual orientation.

    The Knoxville Soccer Academy

    will monitor the policy in the

    application and will take thenecessary steps to ensure that

    all the individuals from the

    community are encourages to

    apply for positions. The Knoxville

    Soccer Academy will challenge;

    All stereotyped images.

    Harassment in any form by anyone

    is wholly unacceptable.

    The Soccer Academy will strive to:l Encourage respect for all

    individuals.l Encourage collective action to

    challenge prejudicel Challenge stereotyped imagesl Challenge language, action an

    attitude that is prejudiced.

    Members of the sta whose

    behavior is proven to oppose

    these principles will face

    disciplinary action.

    These policies apply to

    recruitment, literature, sta

    attitudes and behavior, work

    experiences, soccer coaching,team selections (see playing

    policies) and all other aspects of

    Academy work.

    Insuring ChildrensSafetyThe Knoxville Soccer Academy takes

    the issue of Child Protection very

    seriously. We believe that every child

    and young person who plays soccershould be able to participate in an

    enjoyable and safe environment and

    be protected from abuse.

    The childs welfare is, and must

    always be the paramount

    consideration.

    All children and young people have

    a right to be protected from abuseregardless of their age, gender,

    disability, culture, language, racial

    origin, religious beliefs or sexual

    identity.

    All suspicions and allegations

    of abuse will be taken seriously

    and responded to swiftly and

    appropriately.

    Attendance PolicyThe Knoxville Soccer Academy will

    ensure, whenever possible, that no

    player is separated of left behind at

    training or a game. In order for us

    to ensure that we are aware of the

    location of all players, parents will

    need to do the following:If your son or daughter is expected

    to attend any match but is unable to

    do so, please ensure that the coach

    for your childs team, team manager

    or fellow parent is made aware. With

    regard to away matches parents

    must inform the coach that they are

    taking their child or another childhome.

    All players and parents will be given

    an information sheet of what to

    do in case a player becomes lost,

    separated or left behind at training

    or a match.

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    Venue and

    Contact InformationJohnny Long Training Academy2598 Willow Point Way

    Knoxville, TN 37931

    (865) 202-4866

    www.knoxvillesocceracademy.com

    [email protected]

    2012 J h L T i i A d /14