KSS Fuels

Retail Petroleum Value Chain Solutions

Value Statement

Our clients benefit from having a single, integrated source for the data-driven intelligence they need to optimize their pricing strategies and evaluate and manage their retail network locations. Our proven solutions, analytics and consulting services enhance profitability and build long-term business value. And with our global infrastructure and experience in more than 80 countries, we can provide clients with unsurpassed service around the world.

Overview

• Focused 100% on downstream petroleum

• Solutions

• Data & Analytics

• Services

• Location, Pricing & Data Intelligence

• Market segments

• Retail Fuels - Oil & gas, C-store, grocery, club, supercenters

• Wholesale / Commercial - Oil & gas, distributors

• Over 40 years industry expertise

• Global customer base includes more than 500 unique clients in

over 80 countries

Offices and Market Experience

Tulsa,

Oklahoma

Durban,

South Africa

Mumbai,

India

Corporate Operations Retail Markets Studied Agents

Tokyo,

Japan

Shanghai,

China

Seoul,

South Korea

Florham

Park, NJ

Manchester,

UK

Rio de

Janeiro,

Brazil

Clients

Topaz

Wayne Oil

Petroleum Retail Value Chain

Scalable Solutions

Investment

Retu

rn o

n

In

vestm

en

t

Data

Modeling

Analysis

Optimization

Petroleum Business Intelligence

• Pricing Intelligence capabilities provide critical tools to determine

optimal wholesale and retail fuel pricing strategies and to execute them

most efficiently.

• Location Intelligence capabilities provide critical retail network

planning tools to support performance management and strategic

capital investment decisions regarding retail operations and site

evaluation, acquisition & disposal.

• Data Intelligence capabilities provide the critical data plus the tools to

manipulate, explore and present the insights gained from analysing that

data.

Pricing Intelligence

Addressing Key Challenges

• Competitor Survey Capture and Price

Execution

• Speed of Response

• Price Analytics & Optimization

• Understand Competitor Influence

• Determine the Right Price to Achieve YOUR Strategy

• Legislative Compliance and Price Auditing

Competitor

surveys are late,

missed or

inaccurate

Price

determination is

manual resulting

in habitual,

emotional price

changes

Price changes are

not executed in a

timely manner

Limited system access

and batch oriented

processes result in slow

response to competitor

price changes

Challenges in Pricing

Addressing Pricing Challenges

Validate and continuously monitor survey compliance and generate automated alerts when survey are not received

Pricing dashboards allow continuous monitoring of all aspects of pricing

Manage by exception, 85-90% of prices automatically generated within 2 minutes of survey

Achieve maximum gross profit

Understand the true influence of competition and optimize prices by site/day/grade

Continuously monitor price execution and generate alerts when prices are not executed

Pricing Intelligence Solutions

PriceNet (headquarters)

PriceNet Maps (headquarters, remote staff)

PriceNet Web (store)

PriceNet Mobile

(field staff)

PriceNet Analytics

(headquarters)

Location intelligence

Location Intelligence Provides

• Information - Objective, accurate and timely data reflecting

market performance and behavior.

• Prediction - Accurate and precise forecasts of retail

performance.

• Prescription - Ability to determine strategies for achieving

specific goals and objectives.

• Explanation - Ability to identify key causes of market

behavior and quantify repercussions of specific strategies.

Demand

• Traffic Counts

• Market Growth

• Market Decline

Capital

• New Outlets

• Facility Upgrades

• Ancillary Offerings

• Brand Changes

Operational

• Pricing Strategy

• Merchandising

• Hours Open

Capital

• New Outlets

• Facility Upgrades

• Ancillary Offerings

• Brand Changes

Operational

• Pricing Strategy

• Merchandising

• Hours Open

“What If” Predictions

Your

Outlet

Changes

Competitor

Outlet

Changes

Marketplace

Changes

Retail Network Appraisal

Low Potential /

High Performance

Low Potential /

Low Performance

High Potential /

Low Performance

High Potential /

High Performance

Location Volume

Ob

se

rve

d V

olu

me

0 100 150 200

100

150

200

1

2

3

4

5

1

1

2

3

4 1

2 3

4

5 7

6

Business Analytics & Methodology

• 19

Executive Dashboard

Provides summary performance data on a fuel retailer’s key metrics: volume performance; margin performance and gross profit performance.

KSS Fuels Methodology

Formulate Strategies &

Tactics

Conduct Business

Diagnostic/ Discovery

Identify Strategic

Objectives

Develop Opportunity

Analysis

Develop Fit 4 Purpose

Process

Monitor Performance

Implement Strategies/

Tactics Systematically

Why Clients Choose Us

Experience

Repeat Clients

Proven Built proven pricing and planning

data models for decades

Analyzed over 2,000,000 locations

and built pricing and planning

models in more than 80 countries

Repeat business is a testament to

the tools and support we provide

Why Clients Choose Us

Data Reliability

Knowledgeable Service Knowledgeable Service

Industry-Proven Science

Prides itself on reliable data, a key

element to ensuring that models

forecast accurately

Provides superior client

servicing through staff with

industry expertise and knowledge

Utilize proprietary math and

science techniques to ensure

utmost accuracy and reliability