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3,316,138 accounts Total Membership (as of March 31, 2019) KTC: Performance 1Q19

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Page 1: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

3,316,138 accounts

Total Membership

(as of March 31, 2019)

KTC: Performance 1Q19

Page 2: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

2

KTC Story

Consumer Finance Industry & KTC Portfolio Performances

Credit Card Marketing Program

Personal Loan Marketing Program

Page 3: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

KTC Story

3

Page 4: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

Total Portfolio

7.2%

Card Spending

10.4%

NPL

1.2%COF

2.9%

Net Profit

31.5%

Personal loan

8.2%

Credit card

6.8%

0.8%

Credit card

1.0%

Personal loan

(YoY)

(YoY)

(%YoY)

(YoY)

NIM

15.4%

Page 5: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

2014 2015 2016 2017 2018 1Q19

Thai Institutional Holding 62.87% 72.01% 67.23% 57.03% 58.10% 58.01%

Thai Individual Holding 29.32% 21.87% 22.45% 35.47% 38.20% 37.42%

Foreign Holding 7.81% 6.12% 10.33% 7.51% 3.71% 4.57%

Total Number of Shareholders 3,125 3,426 3,815 4,376 12,344 11,451

5Source: TSD

Top 10 Shareholders (as of Mar 31, 2019)

KTB

Foreign

49.45%

4.57%

Thai Institutional

Thai Individual

8.56%

37.42%

• Incorporated in 1996 as a credit card servicing subsidiary company of Krungthai Bank PLC

• In July 2002, KTB sold the credit card portfolio to KTC which subsequently transformed KTC into a full consumer finance company and later listed on the SET in October 2002

1 KRUNG THAI BANK PUBLIC COMPANY LIMITED 49.45%

2 MR. MONGKOL PRAKITCHAIWATTANA 16.73%

3 THAI NVDR 5.14%

4 MR. SATAPORN NGARMRUENGPONG 4.98%

5 MS. CHANTANA JIRATTITEPAT 4.82%

6 SOUTH EAST ASIA UK (TYPE C) NOMINEES LIMITED 1.56%

7 MRS. MANEERAT NGARMRUENGPONG 0.88%

8 MR. KIATINUN DENPAISAN 0.80%

9 MAYBANK KIM ENG SECURITIES (THAILAND) PLC 0.69%

10 MS. RAWISARA NGARMRUNGSIRI 0.62%

Page 6: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

6(As of March 31, 2019)

Credit Card

Personal loan

Others (Circle Loan and miscellaneous)

% of Total Revenue

Credit Card

Personal loan

Others (Circle Loan and miscellaneous)

% of Total Receivables

Page 7: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

Consumer Finance Industry & KTC Portfolio Performances

Credit Card

Personal Loan

Consumer Finance Industry &

KTC Portfolio Performances

7

Pico

Finance

Nano

Finance

Page 8: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

Credit card Personal loans Nano Finance Pico Finance

Minimum

income THB15,000 - - -

Interest rate

and fees18% 28% 36%

Maximum

credit line100,000 100,000

Type of loanMultipurpose

Unsecure

Multipurpose

Unsecure

Business Related

Unsecure

Multipurpose

Secure or Unsecure

Service area Nationwide Nationwide Nationwide Provincial

Regulator Bank of Thailand Bank of Thailand Bank of Thailand Ministry of Finance

5x (income ≥ 30K)

1.5xIncome < 30K

limited to 3 lenders(income 15 – 30K)1.5x

3x (income 30 – 50K)

5x (income ≥ 50K)

amount up to 50,000

amount over 50,000

36%

28%

8

Page 9: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

14.0% 14.5%16.4% 17.7% 18.9% 19.9% 20.5% 20.9% 21.8% 22.2%

0.81 0.91 1.07 1.20 1.31 1.39 1.49 1.57 1.73

0.44

5.64 5.99

6.54 6.75 6.93 7.01 7.25 7.53 7.95

1.97

2010 2011 2012 2013 2014 2015 2016 2017 2018 1Q19

Total Credit Card Spending & Private Consumption Expenditure

Total Credit Card Spending of Industry Private Consumption Expenditure Total Credit Card Spending of Industry (%)

Baht Trillion

8.9%

3.8%

CAGR (%)

PCE

Card Spending

CAGR (%)

9Source: BoT & NESDB

Page 10: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

10Source: BoT & KTC

2.102.17

2.39

2.21

2.35

2016 2017 2018 1Q18 1Q19

Million Cards

2016 2017 2018 1Q19

49% 40% 37% 36%

2%4% 5% 6%

34%

38% 34% 42%

16% 17% 24% 16%

Others

Direct Sale & Telesale

KTC Branch

KTB

Acquisition Channels - New Application

Others: Printing Media Insertion, Marketing Events, Internet, Corporate Alliance, Take One Partner, Network Management, and others

51.2%

47.5% 47.9% 48.0%48.8%

52.5% 52.1% 52.0%

10.4% 10.7% 10.8% 10.5%

2016 2017 2018 1Q19

Commercial Banks Non-Banks KTC

Market ShareMarket Share

6.1%

1.0%

8.7%

9.0%

11.1%

3.5%

10.1%

6.4%

2016 2017 2018 1Q19

Industry KTC

%Growth (YoY)

Page 11: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

1111Source: BoT & KTC

165,404176,777

193,101

44,475 49,091

2016 2017 2018 1Q18 1Q19

Baht Million66.1% 65.3% 65.2% 65.7%

33.9% 34.7% 34.8% 34.3%

11.1% 11.2% 11.2% 11.2%

2016 2017 2018 1Q19

Commercial Banks Non-Banks KTC

Market Share

6.9%5.7%

10.0%

8.6%

13.4%

6.9%9.2%

10.4%

2016 2017 2018 1Q19

Industry KTC

%Growth (YoY)

Page 12: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

%NPL (90dpd) 2015 2016 2017 2018 1Q19

Industry 3.09% 2.84% 1.92% 1.81% 2.02%

Commercial Bank 3.95% 3.69% 2.39% 2.17% 2.46%

Non-Bank 1.72% 1.54% 1.21% 1.26% 1.36%

KTC 1.35% 1.22% 1.12% 0.99% 1.04%

Portfolio Quality

12Source: BoT & KTC

98.8%

98.9%

99.0%

98.9%

99.0%1.22%

1.12%

0.99%

1.14%

1.04%46,195

48,338

51,062

45,317

48,413

1.9% 1.6% 1.5% 1.6% 1.4%

2016 2017 2018 1Q18 1Q19

<= 90 Days > 90 Days Delinquency

Baht Million

60.6% 59.9% 60.5% 60.2%

39.4% 40.1% 39.5% 39.8%

12.8% 12.3% 12.2% 12.5%

2016 2017 2018 1Q19

Commercial Banks Non-Banks KTC

Market ShareMarket Share

8.0%

9.4%

6.2%

7.9%

11.5%

4.6%5.6%

6.8%

2016 2017 2018 1Q19

Industry KTC

%Growth (YoY)%Growth (YoY)%Growth (YoY)

Page 13: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

13Source: BoT & KTC

2016 2017 2018 1Q19

38% 32% 37% 31%

1%3%

4%4%

58% 61% 58% 63%

3% 4% 2% 2%

Others

Direct Sale & Telesale

KTC Branch

KTB

Acquisition Channels - New Application

Others: Internet, Marketing, Events, and Others

20.4% 18.9% 18.7% 19.7%

79.6% 81.1% 81.3% 80.3%

6.7% 6.7% 7.1% 7.0%

2016 2017 2018 1Q19

Commercial Banks Non-Banks KTC

Market Share

2.6%

4.6%

5.3%

8.5%

9.5%

4.3%

11.6%12.8%

2016 2017 2018 1Q19

Industry KTC

%Growth (YoY)

818,068852,915

951,882

857,613

967,059

2016 2017 2018 1Q18 1Q19

Number of Accounts

Page 14: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

%NPL (90dpd) 2015 2016 2017 2018 1Q19

Industry 5.17% 3.14% 2.50% 2.54% 3.49%

Commercial Bank 5.01% 4.08% 3.02% 2.97% 4.89%

Non-Bank 5.33% 2.32% 2.10% 2.22% 2.16%

KTC 1.04% 0.94% 0.76% 0.76% 0.78%

47.0%43.9% 43.5%

48.8%

53.0%56.1% 56.5%

51.2%

6.6% 7.0% 7.0% 5.4%

2016 2017 2018 1Q19

Commercial Banks Non-Banks KTC

Market Share

4.6% 6.4%8.2%

39.0%

18.2%

12.7%

8.3% 8.2%

2016 2017 2018 1Q19

Industry KTC

%Growth (YoY)

14Source: BoT & KTC

Portfolio Quality

99.1%

99.2%

99.2%

99.2%

99.2%

0.94%

0.76%

0.76%

0.82%

0.78%

21,959

24,757

26,821

24,469

26,483

2.5% 2.3% 2.2% 2.1% 1.9%

2016 2017 2018 1Q18 1Q19

<= 90 Days > 90 Days Delinquency

Baht Million

*

* Starting in February 2019 BOT includes Car Title Loan into the Personal loan amount. Retroactive data was not provided.

Page 15: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

15

Key B/S Figures Fund Usage

Remaining Term (ST & LT)

≤1Y16%

>1Y - 5Y50%

>5Y -10Y34%

8,005

25,405

17,145

Average Duration = 3.89 yrs.

68.373.6

79.676.2

58.061.1 63.3

58.251.1 53.4 54.1

50.6

10.3 12.616.4 17.9

5.624.85

3.873.25

2016 2017 2018 1Q19Assets Liabilities Interest Bearing Debt Equity D/E

Baht billion

19% 19% 16%6%

81%81% 84%

94%

51.153.4 54.1

50.6

3.1% 3.1% 2.9% 2.9%

2016 2017 2018 1Q19

Short-term loans Long-Term Loans Debenture Cost of fund

Baht billion

Total Credit Line = 29,540 MB → KTB = 18,030 MBOthers = 11,510 MB

KTC rating : A+ by TRISKTC rating : A+ by TRISKTC rating : A+ by TRISKTC rating : A+ by TRISKTC rating : A+ by TRISKTC rating : A+ by TRISKTC rating : A+ by TRISKTC rating : A+ by TRIS

Page 16: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

16

Million Baht (%YoY) Million Baht (%YoY) Million Baht (%YoY)

Total Revenue 19,525 11.1% 21,198 8.6% 5,574 9.1%

Bad Debt Recovery 2,855 19.0% 3,342 17.1% 948 13.1%

Administrative Expenses 7,143 3.5% 7,524 5.3% 1,839 1.6%

Marketing Expenses 866 (22.8%) 909 5.0% 182 (2.5%)

Fee Paid Expenses 2,258 9.5% 2,366 4.7% 593 0.6%

Interest Expense 1,629 9.9% 1,555 (4.5%) 380 (2.0%)

Pre-Provisioning Profit 10,754 16.9% 12,119 12.7% 3,354 15.3%

Bad Debt and Doubtful Account 6,627 9.2% 5,703 (13.9%) 1,371 (2.4%)

Profit before Tax 4,127 32.0% 6,416 55.5% 1,984 31.7%

Income Tax Expense (822) 30.3% (1,277) 55.2% (394) 32.8%

Net Profit 3,304 32.5% 5,140 55.5% 1,589 31.5%

Operating ResultsY2018Y2017 1Q19

Page 17: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

17

* Excluding Net Interchange & Marketing Expenses

Y2016 Y2017 Y2018 1Q19

Net Profit Margin 14.2% 16.9% 24.2% 28.5%

Cost to Income Ratio 39.3% 36.6% 35.5% 33.0%

Operating Cost to Income Ratio* 28.5% 27.6% 26.6% 24.9%

Average Interest Received (including credit usage) 18.2% 18.2% 18.0% 18.3%

Average Cost of Fund 3.1% 3.1% 2.9% 2.9%

Net Interest Margin (including credit usage) 15.1% 15.1% 15.1% 15.4%

D/E Ratio (times) 5.6 4.9 3.9 3.2

ROE 26.2% 28.9% 35.5% 37.1%

ROA 3.9% 4.7% 6.7% 8.2%

Allowance/Total Receivables 7.9% 7.8% 7.0% 7.1%

Allowance/NPL 472.8% 588.6% 615.8% 605.3%

Earning per share 0.97 1.28 1.99 0.62

Book Value per Share (Baht) 4.00 4.88 6.34 6.96

Dividend Payout Ratio 41.3% 41.4% 41.1% NA

Page 18: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

2019

1Q19

2018

2017

1.1%

1.2%

1.1%

1.3%

2019

1Q19

2018

2017

1,589

5,140

3,304

2019

1Q19

2018

2017

15.0%

10.4%

9.2%

6.9%

2019

1Q19

2018

2017

10.0%

7.2%

6.4%

7.0%

18

2019 Outlook

Total Card Spending Growth % NPL – Total Portfolio

NET PROFIT (MB) Total Port Growth (YOY)

Target

Target10% Target Growth

Maintain 2018

Page 19: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

OPPORTUNITY DAYJUNE 4, 2019

CREDIT CARD

Page 20: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

Y2019 FOCUS: GREAT CUSTOMER EXPERIENCE

• Awareness, acquisition, product development,

promotions, communication& services

• More engagement via KTC digital communication

social media platforms

• Keep abreast of the changing technology and

lifestyle trends

Q2 HIGHLIGHTS

The revamp of KTC digital platform :

www.ktc.co.th, www.ktcworld.co.th

KTC Mobile App , KTC Promo App,

& KTC Online Service

Page 21: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

KTC WEBSITES

KTC Corporate Website KTC World KTC ONLINE

เวบไซตหลกบรษท บตรกรงไทย จ ำกด

ใหขอมลบรกำรและผลตภณฑบตรเครดต

สนเชอบคคล

บรกำรลกคำและโปรโมช นตำงๆ

บรกำรขอมลกำรเดนทำงและทองเทยวครบวงจร

บรกำรวำงแผนกำรเดนทำงทองเทยวทงในและตำงประเทศ

บรกำรออนไลน

งำย สะดวก ปลอดภย

และครอบคลมลกษณะใชงำนทจ ำเปน

Page 22: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

Fully Responsive & Connect seamlesslyรองรบทกอปกรณและเชอมตอทกระบบของ KTC ไดอยำงสะดวกดวย Single Sign-On

Page 23: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

PR0MOTIONตอบโจทยทกไลฟสไตล พเศษกวำใครไดทกวน

Favorite Categories

เลอกหมวดหมโปรโมช นทใชตำมควำมสนใจ

เพอรบขอเสนอโปรโมช นทตรงใจ

Register for Promotion Offers

ลงทะเบยนออนไลนรบสทธโปรโมช นงำยๆ

พรอมดประวตโปรโมช นทลงทะเบยนไดทงหมด

Favorite Promotion

กดถกใจโปรโมช นทสนใจ บนทกงำย

กลบมำดอกคร งไดอยำงรวดเรว

Page 24: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

KTC ONLINEตอบโจทยทกไลฟสไตล พเศษกวำใคร ไดทกวน

Point Redemption

แลกคปอง, ไมลสำยกำรบน, บรจำค, เครดตเงนคน หรออนๆดวย คะแนน KTC FOREVER / KTC ROP

ดวยขนตอนงำยๆ

Promotion CampaignDashboard

ตรวจสอบขอมลบตรไดงำยๆ ทงวงเงนทใช

วงเงนคงเหลอ

หรอ คะแนนสะสม

ทงบตรหลกและบตรเสรมไดในหนำเดยว

แสดงรำยกำรโปรโมช นทช นชอบของคณบน

KTC Website เพอไมใหพลำดโปรโมช นดๆ ของเคทซ

Page 25: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

KTC MOBILE APPแอปทตอบโจทยครบทกควำมตองกำรของสมำชก ใหคณจดกำรบตรไดดวยตวเอง

สะดวก ใชงำนคลองตว

รทกอยำง

บรหำรจดกำรบตรไดดวยตวเอง

Card Info

Page 26: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

KTC PROMO APPแอปทตอบโจทยครบทกเร องโปรโมช นของ KTC คนหำไดทนท

Register Promotion

ลงทะเบยนรบสทธโปรโมช นงำยๆ ภำยใน

แอป พรอมดประวตโปรโมช นท

ลงทะเบยนไดทงหมด

เชอมตองำยผำนแอป KTC Mobile รทกอยำงเกยวกบบตรของคณ บรหำรจดกำร

งำยไดดวยตวเอง สะดวก ใชงำนคลองตว

เลอกหมวดหมโปรโมช นทใชเพอรบขอเสนอ

โปรโมช นทตรงใจ และกดถกใจโปรโมช นทสนใจ

บนทกงำย กลบมำดอกคร งไดอยำงรวดเรว

รบ แลกงำย ใชไดสะดวก ไมพลำดสวนลด

และโปรโมช นสดคมจำกรำนคำมำกมำย

Page 27: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

POINTS REDEMPTION FOR E-COUPON IN KTC MOBILE APP

XXX,XXX

XXX,XXX

Page 28: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

XXX,XXX

POINTS REDEMPTION FOR E-COUPON IN KTC MOBILE APP

XXX,XXXXXX,XX

XXXX,XXX

XXX,XXX

Page 29: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

XXX,XXX

POINTS REDEMPTION FOR E-COUPON IN KTC MOBILE APP

XXX,XXXXXX,XXX

XXX,XXX

Page 30: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

POINTS REDEMPTION FOR E-COUPON IN KTC MOBILE APP

XXX,XXXXXX,XXX XXX,XX

XXXX,XXX

XXX,XXX

XXX,XXX

Page 31: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

POINTS REDEMPTION FOR E-COUPON IN KTC MOBILE APP

XXX,XXXXXX,XXX XXX,XX

XXXX,XXX

Page 32: KTC: Performance 1Q19€¦ · KTC Branch KTB Acquisition Channels - New Application Others: Internet, Marketing, Events, and Others 20.4 % 18.9 % 18.7 % 19.7 % 79.6 % 81.1 % 81.3

Activation campaign for New Customer through KTC

Mobile App

(15 Mar – 31 May 2019)

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Marketing Program Personal Loans

Q2 2019

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Personal Loans Marketing Program in Q2 2019

OnlineOffline

Acquisition

Port Activation

Seek for new customer Builds loyalty of existing customers

Port management

MakeLoyalty

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Hot deal 199 baht

Pay a lump sum interest at only 199 baht/billing cycle

• For customers who apply for KTC PROUD and withdraw cash 1 time

per billing cycle (get the benefit for 2 consecutive billing cycles)

Campaign period: May 1, 2019 – Aug 31, 2019

Acquisition Campaign for new customer

Education Loan

Offer special interest rate and Fast approval for Education Loan

• Existing partner : Wallstreet English

• New partners : ChampEngRish, Inlingua, E.C.C, Eduworld

New Education World, Star Maker, RMIT

“Customers needs fulfilled. They can learn as their wish.”

Expand new target “Education Loan”

Campaign starts: June 1, 2019 onwards

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Back to School Campaign Summer Surprise Campaign

CI 10,000-29,999THB get

CI 30,000-49,999THB get

CI >50,000 THB get

E- Coupon 100 THB

Cash Back

300 THB

600 THBCash Back

CI 30,000-49,999THB get cash back 300 Baht

CI >50,000 THB get cash back 600 baht

Get Double bonus when doingCash Installment withdrawal via KTC Mobile & KTC Online

7.5%

E –Coupon Discount1

2

Seasonal Campaign for existing customer

Get special prizes when doing Cash Installment withdrawal via KTC Mobile & KTC Online

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Special workshop “bubble tea making”

Every 500 KTC FOREVER Points can be redeemed for

joining bubble tea making workshop

Encourage customer to have good disciplinary

Mass activation “Debt clearing campaign”

Get 1 chance for debt clearing season 10

• When customers have increasing outstanding balance at every

2,000 baht comparing to their previous billing cycle and at least

15 days up until the statement date

1st Prize 100% debt clearing : 10 prizes

2nd Prize 10% debt clearing : 350 prizes

Builds loyalty of existing customers

Create customer satisfaction & builds long term loyalty

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Cash withdrawals anywhere and anytime▪ Cash via ATM ▪ Cash Online service 24 hours, real time money transfer to KTB

Payment options are available to choose▪ Minimum 3% or at least 300 baht▪ Monthly installment 6-36 months with special interest

Online Services Campaign▪ Get chance to win cashback when use

KTC Mobile & KTC Online services1. Registration online service

2. Request E-Statement3. Doing Cash installment withdrawal

▪ Period Jun – Sep 2019

Enhance online service

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Easy Installment Payment with 0% promotion

for your favorite items

25 เดอน

Highlight merchandize installment promotion

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Opportunity Day 1Q19

KTC สามารถลดปรมาณ Carbon Footprint ได 40.13 Kg.CO2e

เทยบเทากบการปลกตนไมใหญ

4 ตน

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Disclaimer: This presentation is intended only for use by Krungthai Card Public Company Limited (KTC). No copy or use of this presentation should occurwithout the permission of KTC. KTC retains all intellectual property interests associated with the presentation. KTC makes no claim, promise, or guaranteeof any kind about the accuracy, completeness, or satisfactoriness of the content of the presentation and expressly disclaims liability for errors andomissions in such content

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