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KTZ TV Channel: Online Broadcasting System

Group KTZ from the Culture Group

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-Why do we choose this idea?

-Current situation of East Asia

Background of our idea

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In 21st Century:-Globalization movement-Regional integration for example, EU, NAFTA, FTA, ASEAN, etc.

But, for the East Asia part: Japan, Korea and ChinaWe don’t know each other well, since there is a lack of communication.

Background of our idea

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Background of our idea

Culture

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Our plan

Online Broadcasting SystemKTZ Online TV Channel

-A website with broadcasting system-Broadcast existed programs-Produce original programs

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Contents

1.Programs - Combination & Comparison of the existing programs - Original programs

2.Membership system -Members with different member fees enjoy services of different levels

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Contents

3. Side-line range products of programs -Pins, toys, badges, bags, etc.

4.Interaction -Survey & Feedback -Personalized programs recommendation -Comments’ board: SNS -Off-line activities

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Cooperation company

Rakuten （楽天）

-An internet company with experiences -Huge number of members and users -Ambition: Worldwide business and explore international market -B to B to C system

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Originality of our idea

1.The 1st project to enhance mutual exchanging via Online TV System

2.We are unique: -different from NICONICO (Japan) Youtube (USA) Pandora (Korea) Youku (China)

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Originality of our idea

3.Comparison and combination of three countries4.Focus on the common contents and similarities of the three countries5.Convenient and accessible6.Meet personal needs

And etc…

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Problems

1.Copyright Logos, warnings, flash structure and other technologies.2.Cost and profit Profit: Ads\Sell programs and goods\Member fees\sponsors, etc

Cost part: Basic cost + extra cost

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Problems

3.Negotiation and Communication Requires certain market research as well as patience and understanding of the situations in different countries.

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Conclusion

Our online broadcasting system leads to increase common cultural contents and stimulate mutual interaction-have a positive impact on the development of East Asia

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Thank you for listening!

Culture group KTZ group

Zhang Mingjun (China)Zhou Shanshan (China)

Kim Jihyun (Korea)Kim Sohee (Korea)

Fueuy Tatsuhiro (Japan)