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Page 1: Kubik Overview 2010

We have all theright pieces for your nexttrade showor event !

thinkubik.com

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Page 2: Kubik Overview 2010

kubik: Over 25 years of outstanding creations

At kubik, ideas are transformed into unique unforgettable brand experiencesthat enthral audiences and go Beyond Imagination®.

For over 25 years we have been designing, fabricating, installing and managingexhibits, events and environments for businesses, institutions and museumsall around the world. With offices in Amsterdam, Toronto and New Jersey, weserve the needs of many of the world’s leading commercial brands and leadingcultural, science and education centers.

Global brands demand global services. With a combined staff of over 200employees our clients have come to depend on our global resources to supporttheir requirements anywhere in the world.

Introduction

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Page 3: Kubik Overview 2010

Our vision:

To create the most extraordinary experiences in the world

Building experiences:

(exhibits + environments + events = experiences)

Our promise:

Imaginative thinking

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Kubik: The specifications

□ Global Reach: We have an outstanding team of skilled professionalsworking in Asia, North America and Europe.

□ Multi-disciplinary Approach: Our team includes strategists,designers,planners, project managers, crafts people and fabricationspecialists.

□ Comprehensive Offering: We develop, create and build experiences:Events,museums, exhibits, graphics, retail, and corporate environments.

□ Flexibility: As the scope of the project changes, our team adapts to fitour clients’ needs.

□ Trust: Our clients know our solutions are creative, technically sound,and fiscally responsible.

□ Turnkey Solutions: We take projects from the initial creative idea,through architectural and engineering development to cost-effectivefabrication, site management, logistics, installation and finally, to storage.

Our range of services□ Design

□ Engineering

□ Graphic Design & Production

□ Project Management

□ Manufacturing

□ Logistics & Installation

□ Event Management

□ Pre & Post-Show Marketing

□ ROI Tracking & Analysis

□ CSR Staffing & Training

CONTACT US:

Kubik North America

Toronto1680 Mattawa AvenueMississauga, Ontario, CanadaL4X 3A5

New Jersey708 Fellowship Road, Mount Laurel NJ 08054-1004

Toll Free 1.877.252.2818

Kubik Europe

AmsterdamPlotterstraat 1, 1033 RX,Amsterdam, The Netherlands+31 20 581 3030

[email protected]

Capabilities

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Page 5: Kubik Overview 2010

Throughout the production cycle, we keep key design/project management services in-house and on-call,allowing us to maintain our reputation for superior delivery standards.

DESIGNOur designers excel at creating experiential spaces – right from the conceptual stage to full computer generatedenvironments. We’re always watching trends and staying current on new technologies and materials, to bringyou the most extraordinary environmental experiences.

At kubik we know that good design sets the stage for success.Our creative staff includes Industrial designerswhose job it is to transform your marketing campaign into a three-dimensional face-to-face experience. Gooddesign gets noticed, saves money and translates into stronger leads for our clients. It starts with an idea, achallenge and a brief. Your brand becomes the focus in the ideation process. At kubik it's all about providingimaginative solutions.

ENGINEERINGFrom small kiosks to multi-million dollar museums, everything we design and build at kubik is engineeredand drafted through our detailing department. Our CAD detailers work closely with our production team,designers and project managers to ensure the product you see on paper is what you get on the show floor.Our production experts are skilled at devising the most efficient use of materials and construction methodsto ensure a smooth transition to our manufacturing facilities.

GRAPHIC DESIGN & PRODUCTIONAt kubik we have demonstrated proficiency in understanding and interpreting our clients’ brands. Our graphicartists can step in at any point in the process. Whether our clients need us to work with their existing agency,modify artwork, or do it all from scratch, we have full in-house capabilities to design and produce all graphicsfor our tradeshow exhibits, events, interiors and museums.

PROJECT MANAGEMENTThe role of kubik's Project Manager is imperative to the successful execution of every project. Budget development,quality assurance and production status updates, are just some of the responsibilities our PM team is tasked with.Paramount to all of this, is open, timely, effective communication with the client, throughout every phase of theproject, ensuring that the client needs are always met, and exceeding expectations.

MANUFACTURINGWe understand that many firms can build exhibits. kubik has been in business for over 25 years because webuild them well. We work with some of the world’s most recognizable brands and, for them, looking good isthe only option.

We strive to maintain state-of-the-art manufacturing facilities and employ master craftsmen. Our finishingregarded as a cut above, and our repertoire of materials and processes is expansive. From wood, laminate andpaint, to aluminum, fabric and fiberglass, we draw on a variety of methods including a complete program ofenvironmentally friendly options. Our years of skill and experience can transform any conceivable ideainto reality.

LOGISTICS & INSTALLATIONkubik has over 200,000 square feet of climate controlled warehouse space complete with full on-site logisticsmanagement across the globe. Our warehouses in Toronto, New Jersey, Edmonton, Las Vegas and Amsterdam arepositioned to service your needs wherever you are. We only partner with logistic companies that provide directshipments, handle tight turnarounds and enable up-to-the-minute tracking.

Our lead installers are trained to manage large crews under difficult deadlines and have worked on sixcontinents. We provide all site equipment and schedules down to the last detail. We have access to worldwideresources for subcontracting labor and show services. kubik job sites are easy to distinguish… always organized,efficient and on schedule.

EVENT MANAGEMENT We have a team of dedicated Event Coordinators with expertise in the design and execution of Corporate Eventprograms. Handling Sales Meetings, Product Launches, Sporting Events and Sponsorship Activations. Our team canoffer support where you need it: Event planning, Presentation Scripting, Graphics Design, Staging, Registration, andof course the full installation and dismantle of the event.

Other Services:

PRE & POST-SHOW MARKETING

ROI TRACKING & ANALYSIS

CSR STAFFING & TRAINING

The Details

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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The Details

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

Delivering the Bottom Line | TrustBudgeting and Itemized Accounting

We tackle cost accounting on a per project basis. Our up-to-the-minute trackingmethods, combined with a computerized docket system, help us to determine thefinancial status of any given project at a glance. We can anticipate final billingamounts, including documented pre-approved additions and/or deletions. Thisattention to detail keeps the project running smoothly and the budget on track.

Cost Controlkubik employs an extensive network of suppliers and professionals. We also constantlyresearch cost- effective production methods and mutually beneficial joint ventures.All outside requirements are multi tendered to ensure fair market value.Whenrequested, we will supply detailed estimates for supplier services based on ourexperience in the marketplace. Estimates are submitted to the client for approvalprior to commencement of actual production.

Kubik Overview | Exceeding expectationWe’re kubik and we design and build experiences for some of the world’s mostpreeminent companies. Over two decades, we’ve honed our expertise, originalityand style to become an industry leader in providing integrated design buildsolutions. As a true global entity, with offices in Amsterdam, Toronto and NewJersey, we are focused on exceeding our customers’ expectations throughcreativity, enthusiasm, respect, commitment and the drive to succeed. kubik isrecognized for exceptional work in building captivating trade show exhibits,compelling environments and outstanding events around the globe showcasingthe world’s leading brands and corporate identities, providing our customerswith the most extraordinary experiences in the world. We build brandexperiences. We are a full-service corporation with expertise in design,fabrication and installation. We serve a variety of sectors, including Museums& Leisure Environments, Visitor Centres, Trade Shows, Retail Interiors,Exhibitions and Special Events. We design and fabricate in-house, housing full-time crafts people and a roster of on-call specialists. Our facilities in NorthAmerica and Europe give us the flexibility to respond to the most challengingdemands quickly.

We’ve proven time and time again, no matter how big the dream… We can design it. We can build it. So think big. Think kubik.

Working with Kubik | CommitmentWhat can you expect when you work with us? First: Service and execution! Yoursatisfaction is paramount to each of us.We work alongside you throughout theprocess to resolve challenges and deliver confidence that your project is runningsmoothly and successfully. kubik is your partner. Our role is to interpret, designand construct world-class exhibits and events that convey the theme and meetthe project's objectives.We are not afraid to offer you imaginative design optionsto assist with the decision-making process. From managing the minute detailsto unveiling the final picture, you’ll find that we are a friendly, highlyprofessional group who pride ourselves in flawless execution. At kubik,wemeasure our success by the quality of your results.

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Page 7: Kubik Overview 2010

Delivering the Bottom Line | Trust

Budgeting and Itemized AccountingWe tackle cost accounting on a per project basis. Our up-to-the-minutetracking methods, combined with a computerized docket system, help us todetermine the financial status of any given project at a glance. We cananticipate final billing amounts, including documented pre-approved additionsand/or deletions. This attention to detail keeps the project running smoothlyand the budget on track.

Cost Controlkubik employs an extensive network of suppliers and professionals. We alsoconstantly research cost- effective production methods and mutually beneficialjoint ventures. All outside requirements are multi tendered to ensure fairmarket value. When requested, we will supply detailed estimates for supplierservices based on our experience in the marketplace. Estimates are submittedto the client for approval prior to commencement of actual production.

Capabilities

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Page 8: Kubik Overview 2010

EXHIBITS

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Challenge“You have beer, and then you have Grolsch.” A defining statement that hasbeen setting the tone for Grolsch stand presentations for years. Ourchallenge was to create an exhibit that welcomed and invited visitors andfully supported Grolsch’s position.

Highlights kubik designed an environment that blended the old with the new,showcasing the fact that while Grolsch is one of the oldest breweries inthe world, its beers still have true modern appeal. The innovative modularstand featured hundreds of traditional bottles with Grolsch’s famous logoalong with modern photographs of the brand.

Results This innovative stand is modular and highly adaptive, allowing a varietyof configurations for different events and target groups. GrolschInternational and several different business units use the stand all overEurope to meet their diverse requirements.

GROLSCH

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge Think of a forklift, and you’ll likely think about strength and power. Soit’s no surprise that exhibits for forklift manufacturers tend to look thesame. Caterpillar, wanting to take a different tack during a major show inUtrecht, Holland, asked kubik to help.

Highlights“Lift your mind” was our creative concept for an eye-catching, all newshow stand. Caterpillar’s machinery occupied centre stage, but behind itstood a lounge-café that provided a refuge of peace and relaxation forweary show-goers – an environment that dovetailed perfectly with a keyclient message: Caterpillar solutions help users work in a relaxed way.

Results We helped set Caterpillar apart from its competitors by steering away fromthe expected. What’s more, in a sea of predictable presentations, Caterpillarwas lifted above the pack with a solidly branded message.

CATERPILLAR

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeAs a world leader in high-resolution micro imaging systems, Visual Sonicssees its tradeshow program as a way to connect professionals in new ways.Their new kubik-designed booth had to serve as a live demonstrationenvironment that could highlight and promote Visual Sonics products onthe show floor – even in a limited space.

HighlightsThe "organic" geometry of the Visual Sonics logo depicts the "focusing oncell division" which is the core of the company’s mission. The kubik teamcaptured that idea in a 3-dimensional form by creating a flowing, energeticform that rose above the booth and made a strong visual impact.A reception desk presides over the space in an open corner, and 3 double-sided work-stations, each with graphics suitable for a specificdemonstration, help draw visitors into the stand from all sides.

ResultsThe new booth creates maximum impact in minimum space, and theunified shapes, colours and graphic treatment fortify the brand impression.

VISUAL SONICS

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeOne Lambda wanted a dramatic and engaging new exhibit that reflectedtheir leadership in the medical resource industry. They asked kubik toprovide a new custom rental booth, and meet a specific installationchallenge: A hotel ballroom setting with an 8 foot height limit.

Highlightskubik designed a solution that fit all of the criteria and more. The highlightof the booth was the plasma wall playing a highly detailed and engagingvideo that introduced the company and its offerings. Bold colorscomplemented the floor-to-ceiling light boxes and demo kiosks, and alarge work surface gave space for real time demonstrations.

ResultsThe booth had an open feel, with room for undisturbed and intimateconversation. The effect was a striking and memorable statement from anindustry leader.

ONE LAMBDA

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeSaint-Gobain, the world leader in the sustainable habitat and constructionmarkets, asked kubik to develop a custom rental booth with a flexiblemodular design that could provide individual and equal branding for allof the operations within their group.

HighlightsThe bright new booth featured large double-sided graphics and a hangingsign that was visible high above the exhibit floor. LED fixtures providingdramatic lighting for the display cases and samples, and a large circularcatering area ensured ample space for meetings and conversation.

ResultsThe booth has been tested in a variety of configurations and proven to be anideal showcase for an extremely wide range of product and service offerings.

SAINT GOBAIN

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge The L’Oréal Group, one of the world’s largest cosmetics manufacturers,asked us to come up with a new trade show presence that would grab thevisitors’ attention – and hang on to it.

Highlights The main feature for the display was a lightweight fabric canopy that wasscalable. The Color Lab feature was also an engineering marvel, withupper and lower product trays that were interchangeable, and a soundsystem that broadcast throughout the booth. Facing a tight deadline ofjust 60 days, we completed the design and manufacturing of allcomponents, many of which featured interactive selling stations andaudio-visual components.

Results The finished display, showcased in events across North America & Europe,helped attract customers to The L’Oréal Group’s broad range of cosmeticslines in a very competitive environment.

THE L’ORÉAL GROUP

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge Nissan wanted to apply the look of their new corporate head office inJapan to their international-level exhibits, as part of their new corporateidentity program.

Highlights Nissan mandated that anything we created should reflect the Head OfficeShowroom developed for Tokyo. The essence was to provide a clean andsimple space where the cars were the focal point. Through valueengineering, we discovered creative ways to achieve the global look andensure durability of this 20,000 square foot exhibit. Everything wasproduced on budget and within an eight-week timeframe.

Results Lifestyle aspirations are key in selling cars and the exhibit designcommunicated those aspirations brilliantly. The individual personalitiesof Nissan vehicles came to life thanks to the impressive visual statements.The result was an exhibit that accentuated the vehicles as heroes.

NISSAN

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge Our client KBA makes printing presses. Massive printing presses. Andwhen the equipment is this big, it can be hard to create an exhibit that stillcatches the eye and lures people in. But that’s where kubik shines.

Highlights Attracting attention to the booth from the entrance at the opposite end ofthe show hall was the goal. We developed independently rotating signs,placed high above the floor for high visibility, and created a circular theatrearea with multimedia support and organic graphic towers that simulatedthe industry’s largest printing press. The entire installation wasmanufactured to the highest standards to match the quality andcraftsmanship demanded by KBA.

Results KBA met their sales objectives – in fact, they sold all five available pressesat the show – and generated a high volume of quality future leads.

KBA

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeOpen Text is an enterprise integration company known as “The ContentExperts™”. For their new trade show program, they asked kubik to createa customized, fully modular system with a look and feel that could easilytranslate from large booth sizes to small pop-up and table-top exhibits.

HighlightsThe assignment came with an extra challenge: A deadline of less than amonth’s time until the booth’s premiere at ARMA in San Antonio, Texas.The kubik team came together flawlessly to design and fabricate thecustom exhibit and ship it to Texas for the opening of the show. For thatshow, components were configured as a 20' x 30' exhibit that featured a16' high tower and a four-sided custom banner structure. For later shows,the booth was re-configured into 10' x 10' and 30' x 30' arrangements,without losing any of the branded visual impact.

ResultsThe custom nature of the project, along with the demanding schedule,brought out the best in the kubik team. Open Text got what they came for– a high impact, extremely practical exhibit that met every expectationthey and their customers had.

OPEN TEXT CORPORATION

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeFor their new booth at CONEXPO – CON/AGG at Las Vegas. Michelinhad three things directives for kubik: Make it new, fresh and spectacular;make it modular and transportable; and make it to follow our strictcorporate visual guidelines. Just the sort of challenge we enjoy!

Highlightskubik’s idea for Michelin was to use all of the space we had – bothhorizontal and vertical. The main level was for product display and wasdressed with large beauty shots of product at work around the world.Above that was an 800 sq. ft. upper deck that was used as a meeting spacewith a large office, closed door internet lounge, and social area with aserving bar and lots of soft seating. Above that was an 18' diameter ringwith 3 large logos. Components featured boldly curved surfaces and blueglowing walls, all strategically lit to draw attention to Michelin productson display throughout.

ResultsCONEXPO – CON/AGG is the biggest construction show in NorthAmerica, yet the new Michelin booth stood out and made a spectacularvisual impact – and was a true reflection of Michelin brand quality.

MICHELIN

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeOn the Auto Show circuit, Hyundai competes with every othermanufacturer to make their products stand out among the 1000 newvehicles on display. Our challenge was to create a striking newenvironment that would be an irresistible draw for customers and ashowcase for the complete Hyundai product line.

Highlights The kubik team drew on years of Auto Show experience to create adramatic, yet intimate 17,000 square foot environment for Hyundai. Weerected a huge tensile structure as a canopy over the space – an innovativestructure that combined swooping architecture, specialty lighting, flowingscrims and complicated canopies to create a strong brand presence.

ResultThe stylish enclosure was visible from almost anywhere on the show floor,forming a perfect backdrop for the Hyundai logo. It enabled Hyundai topresent their cars in a way that consumers had never seen before.

HYUNDAI

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeMitsubishi forklifts was looking for a creative partner to build a newpresence for an upcoming CEMAT show in Hannover, and challengedkubik to develop an answer that would “lift” their presence in the Germanforklift market. Our response won us the assignment, and was the hit ofthe show.

HighlightsThe art of Andy Wharhol was the inspiration that put high energy into ourconcept, called “The Art of Lifting”. We created a 27 x 27 meter exhibitthat was a graphic showcase for the client’s sensitivity and competitivespirit. Dressed with powerful Wharhol inspired images, it featured a real“down-to-earth” game with true-to-scale remote control model forkliftsthat set two drivers/clients in competition to load/unload a mini-warehouse in the fastest time.

Resultskubik worked hard to gain an understanding of the challenges the clientfaces in the German market. That allowed us to create a 3D space thatshowed how ready Mitsubishi was to compete for business.

MITSUBISHI

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge For its first new traveling exhibit in 15 years, Scholastic asked kubik tocreate a sophisticated expression of the company’s depth and diversity.Recognized for its world leadership in publishing and distribution ofchildren’s books, Scholastic needed to update their image and impressbuyers with their broad portfolio of products. The point to be made wasthat Scholastic had changed over the years into a sophisticated companyoffering a full range of modern educational products.

Highlights For kubik, this was another opportunity for our international team toshine. Designers based in Toronto worked with the build team inAmsterdam to bring three important elements into harmony: Children’sbooks, with their bright primary colours and bold graphics; high-techdemonstration of video and interactive product; and comfortable meetingspace for conducting serious business. kubik’s tasteful design and masterfulcontrol of lighting was key to success.

Results The exhibit, seen for the first time at the Frankfurt Book Fair createda mature, buyer-friendly environment with display space suitable forshowing children’s books, while plasma screens and superb quality audiomade it clear that Scholastic had the ability to combine the sensitivitiesof children’s publishing with the business demands of a modern book-buying marketplace.

SCHOLASTIC

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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EVENTS & SPECIAL PROJECTS

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ChallengeSometimes, Nike wants to “just do it” – this time they wanted to do itraw, rough and edgy. That was kubik’s brief from Nike Design for creatinga series of street-savvy, multi-media, high energy sporting events. Targetedat soccer-loving kids all over the world, 20 events had to be timed tocomplement an on-going worldwide advertising campaign.

Highlightskubik staged events in some pretty raw places: An abandonedslaughterhouse, an old tanker ship, an unfinished subway station, to namejust a few, using chain link, oil drums, rusted metal walls and super-graphics of the world’s best soccer players.

Resultskubik worked on five continents in 10 different languages to provide atotal Nike branded environment, and played host to thousands of youngsoccer fans. Nike met their goal of bringing a great advertising campaigninto the street and reinforcing the connections between their brand, theirmarket, and soccer: The sport they both support.

NIKE PARKS

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengeFor a private preview of Cole Haan’s fall 2006 collection by NorthAmerican retail buyers, kubik was challenged to transform a ballroom atthe Four Seasons Hotel in Las Vegas into a retail atmosphere completewith all fixtures, displays graphic images.

HighlightsIn a late-inning decision and only two weeks away from the WSA show,Cole Haan management decided to include an exclusive live preview oftheir Fall Collection for their largest retail client. The kubik teamresponded by designing, building and installing a high-style fashionrunway, complete with lighting sound and graphics, in record time.

Resultskubik’s vision, design implementation and production managementdelivered a resounding success. This unique previewing experience hasbecome incorporated into Cole Haan’s sales meetings and private functions,thus delivering value well beyond the original intent of the project.

COLE HAAN

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge Philips was about to launch a new global brand positioning, and came tokubik for a launch event that was true to their latest advertising message“Technology should be as simple as the box it comes in.”

Highlights We designed and executed a multi-faceted campaign that was all aboutthe box. We custom-built a Mystery Box as a teaser and set it afloat in thecanals of Amsterdam. The project also included a giant version of thiswhite box that was used to unveil the new brand promise. To reinforcethe message at the launch press conference we designed and produced theWhite Room and organized a blowout wrap party for media and guests.

Results The unique and entertaining launch generated media attention all aroundthe world – and earned a tremendous amount of free publicity as a bonus.

ROYAL PHILIPS ELECTRONICS

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge How do you connect a major sporting event with ING Bank, a businessthat isn’t exactly sporty? kubik’s answer: Make the company’s headquarterslook like a giant running shoe, of course.

Highlights ING’s corporate headquarters became the talk of Amsterdam when addedlaces and all to transform the building with a state-of-the-art wrap thatshowed off ING’s corporate colour. Known locally as “the shoe,” it soonbecame one of the most talked-about installations in our company history,and photos of it made the covers of hundreds of newspapers throughoutEurope.

Results The re-styled building put ING’s indelible stamp on the city’s annualmarathon, and the sheer scale of this project put our work on the radarscreen for thousands of people every day.

ING BANK

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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Challenge Heineken’s new plastic PET bottle was the focus of an installation designedby the brewer’s in-house architect and brought to life by kubik. Created asa traveling event, the Heineken Pet Bar had to have enough impact andexcitement to properly introduce the new bottle at major outdoor eventsand concerts.

Highlights kubik designed the new PET Bar around a shimmering wall built entirelyfrom decorative slabs of real ice. Beer was served in PET bottles pulledfrom large basins filled with ice rather than from traditional industrialcoolers, creating a sense of fun and familiarity.

Results The new design transformed standard trusses and other components intoa workable traveling event for Heineken, and created a sensation atoutdoor events and concerts like AHOY, Dance Valley, Fast Forward,and Impulz – outdoor festivals that are visited by tens of thousands ofdance / music enthusiasts.

HEINEKEN

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

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ChallengePhotoSensitive, a non-profit, national collective of photographers, theCanadian Cancer Society and kubik have joined together to create CancerConnections - a unique photographic exhibit that documents the broadrange of how cancer affects the lives of countless Canadians.

HighlightsCancer Connections documents and explores a wide range of emotionsassociated with cancer, such as sadness, loss, hope and redemption. kubik’sdesign places the exhibit’s gripping photographs within a modernistoverhead structure, which forms an arbor or tunnel that enables observersto pass through, surrounded by photos on all sides. The exhibit, havingstarted with just 300 photos, has grown at each stop to now include morethan 1,000 images, and the clean, simple design of the structure helps tounderscore their powerful impact.

Resultskubik created a supporting structure that combines heft, presence andimpact, yet is simple enough in its design that the emphasis remains on thepowerful photos and compelling stories being told. The structure invitesand welcomes visitors, but keeps the focus on the photos.

PHOTOSENSITIVE

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ChallengeLoblaw’s new “Joe Fresh” brand was developed to give their customers newquality clothing choices, so kubik’s challenge was to create a nationalpromotional concept that would be mobile, memorable and above all, fresh.

Highlightskubik’s idea was to introduce Joe Fresh by getting it out of the store andinto the minds of the audience. We designed a traveling salesroom thatwould take the line to the customer, rather than wait for them to discoverit in-store. Our mobile store was completely self contained and could betransformed from road-worthy to open-for-business in less than 1 hour.No outside help was needed except to staff and restock merchandise thatwas sold on a daily basis.

ResultsThe campaign goal of meeting customers “beyond the store” was achievedand customers across the country were able to see, try and buy – and thendecide to come to Loblaw’s stores for more.

LOBLAW COMPANIES LIMITED

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ChallengeFor Infiniti Canada, the splendour of the world-famous Cirque du Soleilwas a perfect complement to the launch of their newest model, the excitingEX series crossover. The task for kubik was to put them together and createa dramatic setting to match the moment.

Highlightskubik’s idea combined the invigorating and distinctive performances ofCirque du Soleil with an innovative reveal of the new Infiniti. Playing onthe “peak” design in the Infiniti logo, we created a massive 16' 4-sidedfabric pyramid that completely covered the EX. Following an impressiveoverhead performance by Cirque, the corners of the pyramid were sweptupwards as if by magic, inverting the pyramid, which now served as 4 hugescreens for projected images of the EX and its features.

ResultsThe distinct qualities of both brands were matched to create a magicalevening and the perfect setting to reveal Nissan’s newest model. At salonsin three cities across Canada, up to 1000 Infiniti owners and prospectsreceived a first-hand, totally branded experience that reflected good taste,high style and superb quality.

INFINITI

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RETAIL & INTERIORS

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Challenge kubik’s brief from Heineken was as pure as their beer: Update theirinternational headquarters to reflect the spirit of a recent major companyreorganization, and the brewer’s new transparent attitude.

Highlights kubik engineered and implemented multiple interior environments withinthe new headquarters. The four-storey office space featured themedenvironments representing familiar Heineken territory: The Lounge, theGarden, the Beach, Back to Africa, the International Bar and the Travel Room.One key ground floor area was dedicated to “The World of Heineken.”featuring an iconic in-house bar that displayed Heineken beers fromaround the world.

Results The Heineken headquartersw now make an architectural statement thatreflects the renewed spirit of the brand. New materials, new engineeringideas and fresh transparency echo the firm’s new corporate values.

HEINEKEN

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Challenge A liquor store can have as many as 20,000 SKUs competing for thecustomer’s attention, Making brands stand out is never easy, but that’swhat kubik did for Diageo’s Captain Morgan Rum and Smirnoff Vodka.

Highlights The solution in these circumstances is to do something interesting enoughto allow the brand to “own” the environment. For Captain Morgan, kubikcreated a “store within the store” featuring an arresting life-size icon of thebrand: Captain Morgan himself, standing astride a faux rum barrel. ForSmirnoff, we built an 8 foot tall brushed aluminum replica of a Smirnoffbottle that literally stood head and shoulders above the rest of the store,and placed it in a slick new merchandising unit crafted from materials andfinishes that stood out from the liquor store’s usual palette.

ResultsCustomers were drawn to both displays, which also stocked far moreproduct than normal. Removable graphics featuring beauty shots of theproducts were used to cover depleted shelf space, making the unit lookfull even when product was selling fast.

DIAGEO

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Challenge PinkRoccade is one of Europe’s largest ICT groups and a global IT servicescompany with operations in The Netherlands, United Kingdom, Belgiumand Canada. kubik was approached to translate their new corporateidentity into 3D design solutions for office interiors, trade showpresentations and event programs.

Highlights kubik designed a completely new Techno-Plaza — a central presentationarea in PinkRoccade’s corporate offices that the company uses todemonstrate all of its latest IT services. Based on the guidelines of thecorporate identity, we designed and produced office entrance areas,meeting rooms, exhibition booths and presentation units, branded withthe consistent corporate look and feel of PinkRoccade.

Results The impact and success of Techno-Plaze led PinkRoccade to ask kubik todevelop our initial ideas into a full-scale communications campaign. Wedesigned and executed trade show booths and other events, flawlesslycarrying the initial concept through several communication media.

PINK ROCCADE INTERIORS

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© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

Challenge If you’re setting up shop in the heart of some of the world’s mostcompetitive retail environments – like New York, Boston, London andBerlin – you need to make a splash. That’s what Nike asked kubik for helpwith their Niketown stores.

Highlights Part museum, part theme park, the Niketown stores are a powerfullypersuasive retail environment. But more than that, the Niketowns havebecome tourist destinations that showcase innovative Nike products. Forthe New York store alone, we collaborated on 20 different display areas –many of which were complex interactive installations.

Results The kubik team engineered each installation, met strict budgets and tightdeadlines for flawless creation, packing, shipping, and installation. In cityafter city, we helped Nike create shopping experiences like no other.

NIKE INC.

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Challengekubik’s assignment was to create one facility with 2 purposes: A CustomerBriefing that could function as a customized, high-tech sales presentationfacility, and also serve to showcase Johnson Controls’ products within aworking environment.

Highlights With many stakeholders involved, the project demanded not only ourcreative and engineering skill, but our management skills as well. Incooperation with the project team, we worked through all stages of designdevelopment and production, and also took on the role of generalcontractor. Unique features such as a system to electronically operate alarge, four-panel sliding glass door were engineered and installed withouta hitch.

Results The Customer Briefing Center helped transform an out-of-date facilityinto a state-of-the-art corporate headquarters. Together, the projectteam successfully maintained a schedule, despite an extremely shortdelivery window.

JOHNSON CONTROLS INC.

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Challenge Nokia, the world leader in mobile communication technology, wanted topromote their new luxurious phone, the Luna 8600, in their flagship storesin an inspiring and innovative way. It was up to kubik to achieve highquality design, production and installation under great time pressure.

Highlights An environment was created that brought the Nokia Luna 8600technology to consumers in an interactive and innovative way. kubikdesigners broke the rules and adapted technology to incorporate LEDscreens within the retail store displays, and the effect was exactly what wewere looking for. The environment lightened up the customer’s faces andgave a sense of illumination throughout the store.

Results The innovative displays were implemented at Nokia’s flagship stores inHong Kong, Moscow, New York and Chicago. In Hong Kong the sales ofthe Luna 8600 doubled the week after kubik installed the display

NOKIA

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MUSEUMS & VISITOR CENTERS

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ChallengeWe often face the challenge of making the most of small and sometimesunusual spaces. For the exciting new LG Experiential Zone, the space wassmall – and spread out over three levels of the Air Canada Centre (ACC)in Toronto.

HighlightsThe LG Experiential Zone is a multimedia retail showcase of thecompany’s technology. Designed, built and installed by kubik, the LGZone occupies a 20 sq. ft. x 30 sq. ft. space in the ACC Galleria, plus2 additional showcases on other levels. The Zone is located in a hugetraffic flow area, and the ACC generously allowed us to expand ourpresence by encroaching onto their space in a major walkway withbranded pillar wraps.

ResultsThe unique space, with life size graphics and an amazing monitor collagewall, make the LG Zone an ideal place to experience LG’s latest andgreatest products.

LG ELECTRONICS

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© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

ChallengeE.ON, one of the world’s largest energy companies, asked kubik to createa visitor center concept with a big mandate: Explore the role of energy inour daily lives, promote information sharing, invite feedback, stimulateopen dialogue – all within a format that is suitable for new power plantsin several different countries.

HighlightsThe kubik team based all development on a single story line: “Energy is allaround us”. The idea allowed each visitor centre to become an “EnergyMeetingPoint” where visitors could use the interactive displays to calculatetheir own carbon footprint and explore the options and implications ofdifferent energy mix scenarios. (Solar, wind, gas, coal, etc.). kubik alsoproduced a special Style Guide that incorporates both the graphical andinterior design language and ensures a consistent presentation, while allowingfor local variations to meet the needs of different stakeholder groups.

ResultsThe visitor center’s meeting rooms, corporate areas and tailor-madeinteractive displays help explain the technology and the environmentalaspects of modern power generation. The centers have been successful infacilitating education and creating open dialogue about both the presentand future of E.ON power plants.

E.ON, VISITORS CENTER

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ChallengeThe Newseum is the world’s most comprehensive presentations ofinternational news artifacts and is one of the most talked about museumsin Washington D.C. kubik was responsible for housing the museum’s hugecollection – over 81,000 pounds of priceless materials – and for developingexciting new approaches to installation and usage.

HighlightsThe Newseum has over 250,000 square feet of space and containthousands of artifacts of great historical and social importance, includinga shrapnel-riddled news truck, an original Berlin Wall guard tower, and agallery featuring every Pulitzer Prize winning photograph taken since1942. Innovative and interactive multimedia centres, designed by kubik,broadcast major news items from the past fifty years and show videointerviews with nearly 70 Pulitzer Prize winning photographers. In all,kubik shipped over 100 tractor trailers of materials to be used throughoutthe Newseum’s 15 theaters, 14 major galleries, 130 interactive stations andtwo cutting-edge broadcast studios.

Results The 3-year Newseum project required us to develop new approaches toinstallation and innovative new ways to utilize materials. The uniquecontent and exciting installation have made The Newseum one ofWashington’s premier cultural destinations, and critics agree that itrepresents the future in terms of design and construction ofmuseum galleries.

NEWSEUM

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ChallengeThe traveling exhibit Diana: A Celebration was designed to showcasememorabilia, personal possessions, letters and film footage related toPrincess Diana’s childhood and public life. Our assignment from Toronto’sDesign Exchange was to project manage key elements of artifact handling,mount making, showcase detail development, fabrication and the logisticalcoordination of the installation in Toronto.

Highlightskubik’s expertise in handling fragile cultural materials and valuable artifactswas called to play in building protected environments for the pricelesscollection. More than 200 items, including Diana’s wedding gown, 28other dresses, priceless jewelry, books and childhood toys were housed incustom showcases and linked to elaborate audio visual presentations.

ResultsDiana: A Celebration was attended by more than 300,000 people inToronto. Fashion writers and critics who visited the exhibition wereimpressed by the stylish artifacts and described it as a “fantastic tribute”.

DIANA: A CELEBRATION

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SUMMARY

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Extraordinary clients. Extraordinary creations.A client list that speaks volumes about our work.

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CREATING THE MOST EXTRAORDINARYEXPERIENCES IN THE WORLD

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