Format – Hometown Adult Contemporary

Target Audience – Adults 25-64

Station Features:Local ImageHelping Your HometownLocal TrafficLocal WeatherLocal NewsLocal Events InformationDaily Coffee Break Promotion

The Music:Lady GagaMaroon 5Sheryl CrowMatchbox 20Kelly ClarksonKaty Perry

On-Air:5A-9A: John Young and Ron Brown9A-10A: John Young10A-2P: Ron Brown2P-7P: Donna Perry w/Jeff Dorian7P-5A: The Best Music

Radio Reaches 93% of all consumers each week!

44.7% Listen In-Car

36.1% Listen At-Home 19.2% Listen At-Work/Other

Source: RAB

Radio

KUIC Reaches 215,000+ people each week!

Weekly Cume. Oct/Nov/Dec PPM Arbitron

That’s like filling AT&T Park to capacity 5 times!

KUIC Coverage Map

Our Listeners are Your Customers!

KUIC Radio

14.6 16.5

30.7

24.5

8.65.1

0

510

15

20

2530

35

18-24

25-34

35-44

45-54

55-64

65+

Age Levels

'% o

f A

ud

ien

ce

Household Income

5.2 5.713.6

23.1

52.3

0102030405060

<$25

,000

$25K

-$34

K

$35K

-$49

K

$50K

-$74

K

$75K

+

Household Income Levels

'% o

f A

ud

ien

ce

55% Female 45% Male

Employed = 86.2%Own Home = 70.4%Children in Household = 57.8%

• Scarborough Data

The average commute distance for Solano County commuters is 48 miles

The average commute time for Solano County commuters is 68 minutes

Over 91% of all Solano County commuters travel by car vs. commuters from other Bay Area counties that rely on public transportation.

42% of all commuters get their traffic information via radio. Radio is the most popular source for this information followed by Internet @ 24%

KUIC exclusively targets Commuters with up-to-the minute on-air and on-line ”Hometown” traffic reports 24/7!

* Commute Profile 2010 (San Francisco Bay Area)

Commuter Profile

We’re not just a radio station…

There’s not an hour that goes by that KUIC doesn’t direct our listeners to KUIC dot com. You see, we’re not just a radio station anymore. We’re directing our listeners to KUIC dot com for more information on contests, traffic, weather, community organizations, and more! The effectiveness of “Hometown” radio combined with the magic of the internet truly is your best media source for new customers in Your Hometown!

95.3FM KUIC features:

Over 215,000 listeners each week!

Solano, Yolo, Napa, and Contra Costa’s source for Hometown traffic, news, weather, and the community!

KUIC dot com features:

Over 250,000 “Unique Visitors” annually

Solano, Yolo, Napa, and Contra Costa’s on-line source for Hometown traffic, news, weather, and the community!

Advertiser listings and keyword searches

Gets Results!

The Four Keys to Successful Advertising:

1. Message

2. Consistency

3. Repetition

4. Time

The Message:

Always see life through the eyes of the customer

Ask: What’s in it for the customer

Ask them to do something

How are you different from your competitors?

How will the customer be better off by doing business with you?

Consistency:

Always stay true to the core message

Search for one thing that differentiates your business and use it in everything you do.

People are always shopping

People move an average of once every five years

Be there when you’re needed

Repetition: Repetition is how we learn spelling, math, and grammar

Repetition is how we learn the message of your business and retain it

Repetition is what propels consumers through the marketing pipeline

Marketing PipelineAttentionInterestDesireAction

Time:

Time is the catalyst, the single ingredient that brings greater value to every advertising dollar you spend.

Advertising has to be a strategic, planned part of customer retention and growth

Advertising can be compared to driving a car. You can’t instantly go 65 mph. You know it takes time to get up to speed. And, as you get up to speed your gas mileage isn’t as efficient. Once you’re at cruising speed - the road smoothes out, your gas mileage gets much better, and you make measurable progress towards your goal. And if you take your foot off the gas (or stop advertising) you will slow down

Have patience – It will pay off!