kuliah 9 : product architecture. dira ernawati, st.mt2 planning concept develop. system- level...

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Kuliah 9 : Product Architecture

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Page 1: Kuliah 9 : Product Architecture. Dira Ernawati, ST.MT2 Planning Concept Develop. System- Level Design Detail Design Testing And Refinement Production

Kuliah 9 :Product Architecture

Page 2: Kuliah 9 : Product Architecture. Dira Ernawati, ST.MT2 Planning Concept Develop. System- Level Design Detail Design Testing And Refinement Production

Dira Ernawati, ST.MT 2

PlanningConceptDevelop.

System-Level

Design

DetailDesign

TestingAnd

Refinement

ProductionRamp-Up

Marketing

Design

Mfg

Other

Page 3: Kuliah 9 : Product Architecture. Dira Ernawati, ST.MT2 Planning Concept Develop. System- Level Design Detail Design Testing And Refinement Production

Dira Ernawati, ST.MT 3

What is Product Architecture?

The scheme by which the functional elements of the product are arranged into physical chunks and by which the physical

chunks interact.

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Elements of Product Architecture

• Functional elements: individual operations and transformations

that contribute to the overall performance of the product.

• Physical elements: the parts, components, and sub-assemblies

that ultimately implement the product’s functions.

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Product Architecture

• Physical elements are typically organized into

several major building blocks: chunks• Each chunk: a collection of components that

implement the functions of the product• The architecture of a product: the scheme by

which the functional elements of the product are

arranged into physical chunks and by which the

chunks interact

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Modular Architecture

• chunks implement one or a few elements• interactions between chunks are well-defined

and fundamental to the primary functions of

the product• allows a design change in one chunk without

requiring changes to other chunks• most modular: each functional element is

implemented by exactly one chunk

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Modular Architecture

Examples• Xerox copier• Personal computer• Residential AC units

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Integral Architecture

• functional elements of the product are

implemented using more than one chunk• a single chunk implements many elements• interactions between chunks ill-defined, may

be incidental to the primary functions of the

products• used with products with highest possible

performance in mind

Page 9: Kuliah 9 : Product Architecture. Dira Ernawati, ST.MT2 Planning Concept Develop. System- Level Design Detail Design Testing And Refinement Production

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Integral Architecture

Examples• High-performance transmission• Precision-ground bearings• Table knife

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Slot-Modular Architecture

• each interface between chunks different –

various chunks cannot be interchanged• example: automobile radio - implements

exactly one function, but interface different

from any other components in the vehicle

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Bus-Modular Architecture

• a common bus to which chunks connect via

the same type of interface• examples: track-lighting, shelving system

with rails, expansion card for PC

Page 12: Kuliah 9 : Product Architecture. Dira Ernawati, ST.MT2 Planning Concept Develop. System- Level Design Detail Design Testing And Refinement Production

Dira Ernawati, ST.MT 12

Sectional-Modular Architecture

• all interfaces of same type, but no single

element to which all other chunks attach• assembly built by connecting chunks to each

other via identical interfaces• examples: piping systems, office partitions

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Implications of the Architecture

Decisions about how to divide the product into

chunks, and how much modularity, are linked

to:• product change• product variety• manufacturability• product development management

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Product Change - Motives

• upgrade: technology or user needs evolve• add-ons: add to basic unit; third-party• adaptation: different use environments• wear: replace elements, extend useful life• consumption: replenish consumables• flexibility in use: configured for different uses• reuse: new models from small changes

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Product Variety

Products built around modular architectures

can be more easily varied without adding

tremendous complexity to the manufacturing

systems• example: Swatch watches - many different

hands, faces, wristbands but small selection of movements and cases

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Manufacturability

• Product architecture directly affects the ability of the team to design each chunk to be

produced at low cost• One DFM strategy involves minimization of

the number of parts through component

integration, but component integration across several chunks is difficult

• DFM must start at system-level design

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Product Development Management

Modular and integral architecture demand

different project management styles• modular - requires very careful planning

during system-level design• integral - less planning during system-level,

but more integration, conflict resolution,

and coordination during detail design

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Establishing the Architecture

Four-step method:• Create a schematic of the product• Cluster the elements of the schematic• Create a rough geometric layout• Identify the fundamental and incidental

interactions

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Create a Schematic

Schematic: a diagram of the team’s understanding of the elements of the product• physical concepts, critical components, and

functional elements• if product is a complex system with hundreds of

functional elements, group into fewer, higher -

level functions to be decomposed later

Page 20: Kuliah 9 : Product Architecture. Dira Ernawati, ST.MT2 Planning Concept Develop. System- Level Design Detail Design Testing And Refinement Production

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Schematic For A Wristwatch

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Cluster the Elements of the Schematic

To determine when there are advantages to clustering, consider:• geometric integration and precision• function sharing• capabilities of vendors• similarity of design or production

technology• localization of change• accommodating variety• enabling standardization

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Create a Rough Geometric Layout

Geometric layout in two- or three-dimensions• drawings• computer models• physical models

• cardboard or foam• evaluate clustering• coordinate with industrial designers

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Identify the Fundamental and Incidental Interactions

• fundamental: those corresponding to the lines

on the schematic that connect the chunks

together; planned• incidental: those that arise because of the

particular physical implementation of functional elements, or because of the geometric

arrangement of the chunks• example: chunks creating motion may have

vibration as an incidental interaction

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Related System-Level Design Issues

The four-step method for establishing

architecture guides the early design activities,

but more detailed activities remain:• defining secondary systems• establishing architecture chunks• creating detailed interface specifications

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Defining Secondary Systems

• many functional and physical elements not

shown on schematic (for simplicity)• others may be conceived as system-level

design evolves• examples: safety systems, power systems,

structural supports• management issue: who takes on

responsibility for their design?

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Establishing Architecture Chunks

• some chunks of a complex system may be

complex systems themselves• each of these may have its own architecture

- same issues, procedures apply as for the system

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Creating Detailed Interface Specifications

• as system-level design progresses, fundamental interactions need more refinement- as a result, specification of the interfaces need

to be clarified• interfaces represent “contracts” between chunks

- often detailed in formal specification documents

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Summary

• Product architecture: the scheme by which functional elements are arranged into physical chunks

• Architecture decisions have far-reaching implications• product change, product variety• component standardization• product performance• product manufacturablility

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Summary (cont.)

• Key characteristic of a product architecture - the degree to which it is modular or integral

• Modular architectures - those in which each physical chunk implements a specific set of functional elements, and has well-defined interactions with other chunks

• Three types of modular: slot-modular, bus-modular, sectional modular

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Summary (cont.)

Integral architectures - those in which the implementation of functional elements is spread across chunks, resulting in ill-defined interactions between chunks

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Summary (cont.)

Four-step method for establishing product architecture:• Create a schematic of the product• Cluster the elements of the schematic• Create a rough geometric layout• Identify the fundamental and incidental

interactions

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Summary (cont.)

• Four-step method leads the team through

preliminary architectural decisions• Subsequent system-level and detail design

activities contribute to a continuing evolution of

the architectural details• Due to broad implications of architectural

decisions, inputs from marketing, manufacturingand design are essential