MANAJEMEN STRATEGIKULIAH IV

DADANG ISHAK ISKANDARSTIE RATULA KOTABUMI

2011

Comprehensive Strategic Management Model

2

Vision &

Mission Statements

ExternalAudit

InternalAudit

Long-TermObjectives

Generate,Evaluate,

SelectStrategies

ImplementStrategies:

Mgmt Issues

ImplementStrategies:Marketing,Fin/Acct,R&D, CIS

Measure &Evaluate

Performance

Internal AssessmentLike a product or service, the planning process itself must be managed and shaped, if it is to serve executives as a vehicle for strategic decision-making”

—Robert Lenz—

Internal Strategic Management Audit

• Functional areas of the businessStrengthsWeaknesses

Internal Audit:

Focuses on developing objectives and strategies to capitalize on internal strengths and overcome weaknesses

INTERNAL COMPONENTMANAGEMENT;ORGANIZATIONAL CULTURE;HUMAN RESOURCES/EMPLOYEEMARKETING;FINANCIAL/ACCOUNTING;PRODUCT

ORGANIZATIONAL CULTURE

Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members

MANAGEMENT FUNCTION1. PLANNING2. ORGANIZING;3. MOTIVATING;4. STAFFING;5. CONTROLLING

Planning

Stage of Strategic- Management Process When Most Important

Function

Strategy Formulation

OrganizingStrategy

Implementation

MotivatingStrategy

Implementation

Staffing

Controlling

Strategy Implementation

Strategy Evaluation

MANAGEMENT AUDIT CHECKLIST Does the firm use strategic-management

concepts? Are company objectives and goals

measurable and well communicated? Do managers at all hierarchical levels plan

effectively? Do managers delegate authority well? Is the organization’s structure appropriate?

Continued....

Are job descriptions and job specifications clear?

Is employee morale high? Are employee turnover and absenteeism

low? Are organizational reward and control

mechanisms effective?

MARKETINGMarketing Audit Checklist (Cont’d)

Does the firm conduct market research? Are product quality and customer service

good? Are the firm's products/services priced

appropriately? Does the firm have an effective promotion,

advertising, and publicity strategy? Are marketing planning and budgeting

effective? Do the firm’s marketing mangers have

adequate experience and training?

© 2001 Prentice Hall Ch. 4-12

FINANCE/ACCOUNT

Investment decision (Capital budgeting)

Financing decision Dividend decision

© 2001 Prentice Hall Ch. 4-13

Internal Assessment (Cont’d)

Production/Operations

Process Capacity Inventory Workforce Quality

© 2001 Prentice Hall Ch. 4-14

RESEARCH AND DEVELOPMENT

Development of new products before competition

Improving product quality Improving manufacturing processes to

reduce costs

© 2001 Prentice Hall Ch. 4-15