kunal market research

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Acknowledgement

I, express my sincere thanks to the management of A9 advertising Private Limited pune for providing me

this golden opportunity to complete this project.

I would like to express my gratitude to Mr. Ajay Pawar (creative analysis manager)

and Mr. Sachin Jasiswal (Managing Director) who, in spite of their duties and

responsibility have shown genuine interest in providing necessary guidance

regarding concept clarity of the project and rendered support all stages of the

project.

I, also wish to thank internal project guide who provided

me valuable tips and guidance in making project lastly.

Lastly but not the least I am grateful to all those clients I visited during the

project for their excellent cooperation & price less information they have

always provided.


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INDEX

SR.NO TOPIC PAGE NO

1

2

3

4

5

6

7

8

9

10

11

12

13


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Chapter 1

INTRODUCTION


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IntroductionIn Todays era of competition, if a customer doesnt find way to your business, then put on the sales shoes

and reach at his/ her doorstep and try to develop a business relationship with him.

The basic driving forces for any company as per Michal Poterss five forces model are a)Competition, b)

substitute product, c) New product, d)Buying power of customer, e)supplier power in term of bargaining.

These forces keep the company on the edge and always warn the company about the harsh realities of

cutthroat competition and high rate of tough competition and high rate of brand switching among

customers. For any company the challenge is to effectively manage these forces to achieve the objective and

goal of the organization. Companies cannot be complacent and should get used to changes very fast. What

matters is the speed of change, adptability to change value to consumer and quality of offering.

Relationship marketing helps the company in developing competitive advantages, which is essential for

growth of the company. Customer satisfaction is an important aspect of relationship marketing.

The real challenges for any company are to find out potential customer and convert them into customer.

Relationship marketing helps the company in achiving this to a great deal.

The topic assigned to me for the project was MARKET RESEARCH provided byA9

advertising private limited.

The project given to me at A9, required facilitating sales and providing the company input and insight to

gain considerable market share. This information would help A9 to accelerate growth in pune market.


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Chapter 2

Industry Profile


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About Advertising Industry and Ad Agencies

Advertising is a form ofcommunicationused to persuade an audience (viewers, readers or listeners) to

take

some action with respect to products, ideas, or services. Most commonly, the desired result is drive

consumer behavior with respect to a commercial offering, although political and ideological advertising is

also common. Advertising messages are usually paid forby sponsors and viewed via various media;

includingtraditional media such as newspapers, magazines, television, radio, outdoor or direct mail;

or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through

"branding," which involves the repetition of an image or product name in an effort to associate certain

qualities with the brand in the minds ofconsumers. Non-commercial advertisers who spend money to

advertise items other than a consumer product or service include political parties, interest groups, religious

organizations and governmental agencies.Nonprofit organizations may rely on free modes of persuasion,

such as apublic service announcement.

Modern advertising developed with the rise ofmass production in the late 19th and early 20th centuries. In

2010, spending on advertising was estimated at more than $300 billion in the United States[1] and $500

billion worldwide[.

An advertising agency or ad agency There has been a long tradition of advertising in India since the first

newspapers published in India in the 19th Century carried advertising. The first advertising agency was

established in 1905, B. Datram and Company, followed by The India-Advertising Company in 1907, the

Calcutta Advertising agency in 1909, S.H.Bensen in 1928, J. Walter Thompson Associates through its

Indian associate, Hindustan Thompson Associates in 1929, Lintas (Lever international Advertising

Services) in 1939 and McCann Erikson in 1956. Advertising expenditure in the 1950s was estimated at $US

300,000. Under the more socialist political environment of the 1960s and 1970s there was little incentive for

companies to advertise because advertising was not tax deductible. In the 1970s there was a 58% growth

in

the number of registered agencies from 106 in 1969 to 168 in 1979, and this included a growth in Indian

agencies. The first advertising appeared on state television in 1976.
http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Persuadehttp://en.wikipedia.org/wiki/Traditional_mediahttp://en.wikipedia.org/wiki/Traditional_mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Consumption_(economics)http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Consumershttp://en.wikipedia.org/wiki/Nonprofit_organizationshttp://en.wikipedia.org/wiki/Nonprofit_organizationshttp://en.wikipedia.org/wiki/Nonprofit_organizationshttp://en.wikipedia.org/wiki/Nonprofit_organizationshttp://en.wikipedia.org/wiki/Public_service_announcementhttp://en.wikipedia.org/wiki/Public_service_announcementhttp://en.wikipedia.org/wiki/Mass_productionhttp://en.wikipedia.org/wiki/Advertising#cite_note-0http://en.wikipedia.org/wiki/Persuadehttp://en.wikipedia.org/wiki/Traditional_mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Consumption_(economics)http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Consumershttp://en.wikipedia.org/wiki/Nonprofit_organizationshttp://en.wikipedia.org/wiki/Public_service_announcementhttp://en.wikipedia.org/wiki/Mass_productionhttp://en.wikipedia.org/wiki/Advertising#cite_note-0http://en.wikipedia.org/wiki/Communication


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Ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes

other forms of promotion) for its clients. An ad agency is independent from the client and provides an

outside point of view to the effort of selling the client's products or services. An agency can also handle

overall marketing and branding strategies and sales promotions for its clients.Typical ad agency clients

include businesses and corporations, non-profit organizations and government agencies. Agencies may be

hired to produce an advertising campaign

The services provided by Indian Advertising agency are as follows:-

Outdoor Advertisings

Media Planning & Buying

Print & Design

Hoardings

Buses

Auto Rickshaws

TV Channels

Internet

Newspapers

Media Publicity

Radio

Graphic Design

Creative Writing

Cover Design

Magazines

Layout and Catalogs

Logo Design & Identity

Insertions and Brochures


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Banners


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CHAPTER 3COMPANY PROFILE


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Company ProfileAbout the CompanyA9 advertising and marketing pvt ltd is Indias growing integrated marketing

communication group has a fierce and young team which consists of many

creative and hardworking minds.

A9 capture a good share of market in short period of time and is already looking for

plans in expansion in Mumbai, Nagpur, and Aurangabad etc.

A9 believes in CODECustomer delight

Original ideas and creativity maximums

Exclusively involving customer in the process. :

Full Service Advertising, Designing & Marketing Company

Wide Range Services Provider

National & Local Clientele Coverage

Young, Dynamic & Experienced Staff

Heavy Media Tie-ups..


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Structure

Managing Director , CEO - .Mr. ANTHONY PILLAI

Executive Director:- Mr .SACHIN JAISWAL

Strategic Manager :Pankaj Dhakare

The office of the company is located at DHOLE PATIL ROAD SHANKAR PARVATI CHAMBERS

Logo of company

Vision

To be a global name in integrated marketing communications contributing to the success of numerous

companies keeping in mind the cultural and social values and providing complete result oriented solutions to

businesses of all sectors thus building brands and identities for lifetime.

Mission

To provide a creative set of communication strategies that shall help capture a good share of market and

improvise strategies keeping in mind the changing dynamics of different markets so that the company

achieves maximum benefits from their investments/resources. Knowledge, passion and commitment will be

the way of doing business.


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Services Provide By A9 advertising Private Limited


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CHAPTER 4

OBJECTIVE


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OBJECTIVE:-

To understand the requirements of clients regarding the services.

To understand the inssights of clients for the sevices provided by A9 advertising Private Limited

To find out the awareness & potential market for A9 advertising private limited.


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CHAPTER 5RESEARCH METHODOLOGY


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Research MethodologyIntroduction

Research methodology is a way to systematically solve the research problems, It may be

understood as a science of studying how research is done scientifically. Various step are generally

adopted by researcher in studying these research problems along with logic behind them studied.

Market Research Process

Marketing research is the systematic design, collection, analysis and reporting of data andfinding about a specific marketing situation faced by the company

Effective marketing research involves Five steps.

1. Define the problem and research objectives.

2. Develop a research plan

3. Collect information

4. Analysis of the information

5. Present the finding

A. Research Approach Survey

A survey was an effective tool to learn about people beliefs, knowledge,

preference and importantly satisfaction. A survey was carried out by me in


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different areas of pune.

B. Data Source

Primary Data collection

Primary data can be collected through observation or through direct

communication with the respondents through personal interviews which is

conducted with the help of questionnaire. It is the data gathered and

assembled specially for the research project at hand.Primrily data was

collected from various clients in pune region.

Contact method: (Personal Interview)

Personal interview was used as an effective tool for the collection of

data.Prior appointment was taken and once the appointment had been

fiexd the respondent were met at the allottedtime.Questionnaire were

filled up in the presence of respondent.

Respondent Selected

First an entire list of all the client in pune was compiled by me. From the

compilation, segregated according to the area.

Targeted Sectors

I. Real Estate

With around 1.1 billion people, India is the second most populous country

after China and it is expected to overtake it by 2030. Its economic

transformation over the past decade has pushed up real GDP growth to an

average of 6 per cent per annum since 1992.


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India is emerging as an important business location, particularly in the

services sector. Its favourable demographics and strong economic growth

make the country an attractive place for property investors, given that

II.Educational Sectors

Over-regulated and under-governed best describes the largest sector in

India Education (IES). In a failed public education system, aspirations are

meeting affluence and taking private IES through a phase of Price

Discovery. Ironically, the gargantuan potential (estimated private spend of

US$50bn; $80bn by 2012) is trapped!

III. Jewallary Sectors

The countrys organized retail jewellery sector is growing by 30-40 per cent

annually, thanks to the rising brand consciousness among the masses.

However, it still accounts for a measly three per cent of the consolidated

jewellery retail space, which is estimated at Rs 70,000 crore.

Iv.Restaurant and cafes

FTAs in India during 2010 were 5.58 million with a growth rate of 9.3 per

cent as ... The terms hotel includes restaurants, beach resorts and other

tourism

V. IT SectorThe economic effect of the technologically inclined services sector in

Indiaaccounting for 40% of the country's GDP and 30% of export earnings


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D. Sampling Plan:

The organization wanted information/data to be collected from all major

cities in the country.The researcher was allotted Pune city by the company

to collect the data.

Types of Sampling:

There are basically two types of Sampling

Probability Sampiling

Non Probability Sampiling

Sampling Plan

Sample Unit (who is to be surveyed)

Existing client

New client

Sampling Size (How many people should be surveyed?)

Total No of client 100

Sampling Procedure (How shall the respondent be chosen?)

Non Probability Sampling

Sampling Frame :(From where sample unit chosen?)


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Sample unit were chosen from pune city only.

Research Instruments:

Questionnaire

Contact Method

Personal Interview

Data Analysis Technique

Graphical (Table, pie chart etc.)


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CHAPTER 6

DATA ANALYSIS


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1. Do you advertise?

Yes No

Table no 1

YES 85 85%

NO 15 15%

Graph no 1:-


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INTERPRETATION

From the above graph, we can say that out 100 respondent 85% client do the advertisement, and 15% client

do not.


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2. What do you advertise about? (One of them)

Particular Products or Services (as a whole)

Only the USP of the Products or Services

All the Products or Services offered by the Organisation (organisation as a whole)

Advertising about

Particular product 10% 10

Only USP of the product/service 15% 15

Organisation as a whole 75% 75

Graph No 2-Advertisement is about


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Interpretation---From this graph,out of 100 respondent 75% client advertise for organization , 15%

company advertise for their particular product, and rest of them for a particular product/service.


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3. Which medium of Advertising do you use? (Multiple tick)

Radio Television Newspaper Magazines Hoardings and Banners

Table no 3

Radio 12 12%

Television 10 10%

News paper 45 45%

Magazine 2 2%

Hoarding and Banner 31 31%

Graph no-3 Medium use for advertising

Interpretation----

From here we can say that customer more precisely focus on news paper(45%), followed by

hoarding(31%),radio (12%),television(10%) and lastly magazine.


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4. How often do you advertise?

Daily Basis. Alternate Days. Twice in a Week. Specific day/s of theweek.

Weekly Basis Monthly Basis Fortnightly Basis. Half Yearly Basis.

Yearly Basis On certain days of the Year.

Table no 4

Daily Basis 2 2%

Alternate Days 5 5%

Twice in a Week 4 4%

Specific day/s of the week. 20 20%Weekly Basis 15 15%

Monthly Basis 25 25%

Fortnightly Basis 6 6%

Half Yearly Basis 3 3%

Yearly Basis 12 12%%

On certain days of the Year 8 8%

Graph-4 Time of advertisement

Interpretation

From this graph, out of 100 visited client most of clients give advertisement


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in monthly basis(25%), followed by specific day of the week(20%).

5. Do you avail the services of any Ad agency?

Yes No

Table no- 5

Yes 65 65%No 35 35%

Graph no- 5

InterpretationFrom this graph,out of 100 visited client only 35% client do notavail theservice of any ad agency, and 65% client avail the service of

ad agency.


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6.Do you have any tie up with any ad agency?

Yes NO

Table no-6

Yes 37 37%No 63 63%

Graph no-6

IntepretationFrom this graph,out of 100 respondent 63% client says that they do not

have any tie up with ad agency,while rest of them 37% says they have atie up with ad agency.


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7. If yes, then which of the following services do you avail?

Outdoor advertising. Indoor advertising. Designing.

Digital advertising. Others.

Table no 7.

Outdoor advertising. 50 50%Indoor advertising 10 10%Designing 20 20%Digital advertising 15 15%Others 5 5%

Graph No 7

Interpretation-

From the above graph, out of 100 respondent,50% respondent saidthey avil maximum outdoor advertising,20% said they avail onlydesigning part,15%said they avil only

Digital advertising, and 10% said they avil indoor advertisings, Andrest of 5% said they avail other types of advertisement,


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8. .How successful do you think the Ad agency has been in keeping

its promises?

Completely successful moderately success Unsuccessful

Failed completely

Table no 8

Completely successful 40 40%moderately success 5 5%

Unsuccessful 35 35%Failed completely 20 20%

Graph no 8.

Interpretation-

From this graph,out of 100 respondent, 40% respondent said that ad agency has been in


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keeping its promise completlysuccessfull. while 35% respondent said the ad agency keep its

promise unsuccessfull,and 20% respondent said ad agency has faild completely to keep its

promise.


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9. Are you satisfied with the current agencys tie up?

Yes no

Table no 9

Yes 68 68%No 32 32%

Graph no 9

Interpretation-

From this graph,out of 100 respondent, 68% respondent said that they are satisfy with the current tie up,

and rest of respondent said that they are not satisfy with current tie up.


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10 .If no, then what are the reasons for dissatisfaction?

Client servicing

Rates

Quality output

Timely Delivery

Table no 10

Client servicing 6 6%

Rates 20 20%

Quality output 4 4%

Ti Timely Delivery 2 2%

Graph no 10

Interpretation-

From this graph, out of 100 respondent 32 respondent are not satisfy with the tie up,

.And out of 32 respondents 6 respondent said that they are not satisfy because of unsatisfied Client

servicing .

20 respondent said they are not satisfied because of high rates charge by ad agency

,4 respondent said that they are not satisfied because of lack of quality output.


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And 2 respondent said lack of proper timing is a reasons of dissatisfaction.


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11. How much discount does the ad agency gives u?

5%-10% 10%-15% 15% -20%

Table no 11

5%-10% 80 85%10%-15% 15 15%15%-20% Na Na

Graph no 11

Interpretation--

From this graph, out of 100 respondent,85respondent said that ad agenct maximum give 5%-10%

discount,where rest of 15 respondent said that some time ad agency gives them 10%-15% discount.


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14.Please rate the following criteria mentioned below which youare looking in an Ad agency?

Creativity____________________

, Innovation__________________

traditioanal media______________

web related services_________________

Table no

Creativity 8 15 15%Innovation 2 5 5%

Traditioanal media 7 55 55%

Web related services 5 25 25%

Graph

Interpretation-

From this graph out of 100 respondent, most of the respondent basically looking for creativity,

and web related services ,followed by traditional media for their advertisement in an ad agency.


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13 Do you know about the A9 advertising Pvt. ltd?

Yes No

TableNo 13

Yes 40 40%

No 60 60%

Graph No 13

Interpretation

From this graph,out of 100 respondent, 60%respondent said that they dont know about A9

advertisings,where as only 40% respondent said that they know about A9 advertising Private limited.


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14. If Yes, then please let us know the source from where you got to know about A9 advertising?

From the friend. From the business Partner Any other please specify.

Table No 14

From the friend 14 20%

From the business Partner 26 20%

Any other please specify

Graph no 14

Interpretation

From this graph, out of 100 respondent, only 40% respondent said that they know about

A9,out which 14% respondent said that they have heard about A9 from their friend, when

26% respondent said that they have heard about from their business partner.


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15.Would you like to work with A9 advertising Pvt. Ltd ?

Yes No

Table no 15

Yes 37

No 63

Graph no 15

Interpretation

From this graph, out of 100 respondent, only 37%,ie.37 people respondent said that they can work with A9

advertising Pvt.ltd, while rest of 63%,ie 63 respondent said that they will think about it later,


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16. Which of the following services of A9 advertising Pvt. ltd would you like to use?(multiple

tick0

Designing Concept Building Web designing Hoardings and Banners

Brochures Radio tie ups News Paper tie ups Tv Channel tie ups

Internet Promotion Event Management Various Combo Packages of Above

Table no 16

Designing 7 7%

Concept Building na 3%

Web designing 4 4%

Hhoardings and Banners 6 6%

Brochures 8 8%Radio tie ups 3 Na

News Paper tie ups 2 2%

Tv Channel tie ups 1 1%

Internet Promotion 5 5%

Event Management NA

Various Combo Packages of

Above

1 1%


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Graph no 16

Interpretation-

From this graph ,out of 100 respondent , because of new company only 37 respondent has said

that they can work with A9 advertising pvt ltd, out of which 8 people said they would like to

give brocher work to A9,6 respondent said that they can tie up with A9 for hoarding and

banner,7respondent said that they can give designing of their business to A9,5 respondent said

that they can give their internet promotion activity to A9 advertising, Only 2 respondent saidthey want give news paper ad through A9 advertising, only 3respondent want A9 advertising

to do radio promotional activity for themselves, and only 1 client said that he can give all the

Advertising activity to A9 advertising for themselves.

This types of respond got from the surveyed respondent because A9 advertising is completely

new company in the market, and they hardly know about company.


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17.would you like to go for QUATERLY PACKAGE that A9advertising pvt ltd is offering?

Yes No

Table no-18Yes 10 10%No 27 27%

Graph no 18

Interpretation-From this graph, out of 100 respondent only 37 respondent said thatthey can work with A9 advertising Private limited,but out of that only 10


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repondent said that they can go Quterly package which is provided byA9 advertising becoz this respondent s are new to market, and they likeA9 offers, whereas rest of 27 respondent dont want to go for quatarlypackage provided by A9 advertising.

CHAPTER 7SWOT ANALYSIS OF A9 ADVERTISING


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MEANING:

Strengths- To build on

A strength is a resource or capacity the organisation can use effectively to

achieve its objectives.

Weaknesses- To cover

A weakness is a limitation, fault, or defect in the organisation that will keep it from

achieving its objectives

Opportunities- To capture

An opportunity is any favourable situation in the organisation's environment. It isusually a trend or change of some kind or an overlooked need that increases

demand for a product or service and permits the firm to enhance its position by

supplying it.

Threats- TO defend against

A threat is any unfavourable situation in the organisation's environment that ispotentially damaging to its strategy. The threat may be a barrier, a constraint, or

anything external that might cause problems, damage or injury.


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Strengths (internal) Weaknesses

1. The agency has an experienced and

dedicated workforce

2. Senior management is committed to

workforce planning3. Utilization of proper man power.

4. 50% of the staff hold a professional

certification

5. Friendly and cordial work

environment.

6. Ideas supported and creativity on

heights.

1. The agency does not offer a

mentoring program

2. The agency lacks the technology

tools to be more efficient

3. Company is very new in Pune

4. Low awareness in Market.

5. Clients express doubt related to

services.\

6. Many people are prejudiced to

avail advertising

Oppor tun i t i es Th rea ts1. New information technology tools

can provide quicker data sharing

between agencies and client

information retrieval

2. There are job sharing opportunities

with other agencies

3. A large number of retired baby

boomers are considering returning

to the workforce on a part-time

basis

4. Crack the clientele of competitors

by providing them by better

servicess.

5. The number of ad agencies has been

declining steadily

1. The demand for workers in the

field exceeds the supply of

potential workers

2. Educational institutions are

reducing the number of courses

offered in this field

3. .Inhouse advertising are

increasing day by day

4. Poor client servicing.


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CHAPTER 8

OBSERVATION AND FINDING


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Observation and Finding :-

During the entire project, I have learnt a lot from my on field experience and of

Within the organization. Additionally I learnt the client servecing process in A9

advertising

Private limited.

This process is rather common everywhere, but learning it practically was a good

Experience.

Sales cycle at A9

A9 has an internal team, which constantly support the complet sales cycle through

ph call,mails, paperwork etc. Due to this the researcher could work faster and


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efficiently as the responsibilities were well defined.


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Customers are looking for new innovative design for their

advertisement in a cost efficiently.

Many respondents believe that A9 has a comparatively better feature

in services than others.

Some good respondent/good area are unaware of this ad agency, so

they did not give proper response.

There is still a large market which is not tapped by any this type of

agency which is very good opportunity to tap these market.


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CHAPTER 9

RECOMMENDATION


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CHAPTER 10

LIMITATIONS


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Limitations1. In this project I have tried to present fact with figures pertaining

to my survySkill, however there may be few errors in the study.

2. Getting relevant information from the concerned person wasdifficultbecause some time client was not available for the comment.

3. The survey was done considering only 100 clients, so theresult may vary to some extent.

4. The time of 45 days is very short for covering all aspect ofthe project.

5. The survey was limited within geographical area of pune city.

6. Response from respondent may be biased.

7. Majority of the respondent s were less interested for newadvertising agency.


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CHAPTER 11CONCLUSIONS


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Conclusions1 . A d v e r ti s in g a n d p r o m o t i o n s a r e a n i nt e g r a l a n d v e r y i m p o r ta n t

pa r t o f any o rgan i za t i on . Adver t i s ing w i th a lmost a l l k i nd o fm e d i a s a r e d o n e i n A 9 A D V E R T I S I N G P V T L T D . A 9 d e a l s w i t h v a s trange o f p roducts i . e me d ia and be l i eves i n de l i ve r i ng theserv ices to the bes t .

2.Market research i s sys temat ic and o rgan i zed way o f convey ing anyin fo rmat ion to the co re w i th p roper f ac ts .

3.Swot ana l ys i s shou ld be con ducted t ime to t ime i n o rde r todete rmine the exact pos i t i on o f the compa ny .

4 . E v e n t m a n a g e m e n t is s o m e t h i n g w h e re m a n a g i n g a b il it i es a r echa l l enged

5.Market po ten t ia l o f an adver t i s i ng agency i s rea l ly huge i n the c i t yo f PUNE . As the re a re many adver t i s i ng agenc ies i n the marketbut th rough th i s p ro jec t I have l ea rn t about how actua l l y med iap lann ing i s done and how budget ing pa r t i s done i n o rde r togenera te huge amou nt o f bus iness .

6 . P r o p e r c o o rd i n a ti o n a n d e m p l o y e e d e d i c a t io n i n a n y o r g a n i z a ti o ni s the c ruc ia l pa r t . So A9 has j o i ned hands w i th i ts emp loyees tofocus on g row th , co -o rd ina t ion and be t te r p rospects o f t hec o m p a n y .

7 . A 9 i s w o r k in g v e r y h a r d a n d g ro w i n g i ts m a r k e t i n th e c i ty o f P u n eand w i th th i s p rog ress they have reached a benchma rk i n a sho r tpe r i od o f t ime .A9 i s a l so p lann ing to open a new b ranches i nMUM BAI and o the r reg ions o f Maharasht ra .


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BIBLOGRAPHY

www.wikipidia.com

www.yellowpage.com

www.google.com
http://www.wikipidia.com/http://www.wikipidia.com/


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ANNEXURE


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Dear Respondent,

Thank you for your valuable time.

The following questionnaire is for academic purpose.

The information provide by you will be used for the purpose of understanding

To Identify the Market potential for services provided by A9 advertising

Pvt.ltd

Questionnaire

Name: ____________________

Address: ____________________

Phone Number : ____________________

Email id: ___________________

1. Do you advertise?

Yes No

2. What do you advertise about?(Multiple Tick)

Particular Products or Services (as a whole)

Only the USP of the Products or Services

All the Products or Services offered by the Organization(organization as a whole)


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3. Which medium of Advertising do you use? (Multiple tick)

Radio Television Newspaper MagazinesHoardings and Banners

4. How often do you advertise?

Daily Basis

Alternate Days

Twice in a Week

Specific day/s of the week

Weekly Basis

Monthly Basis

Fortnightly Basis

Half Yearly Basis

Yearly Basis

On certain days of the Year only


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5. . Do you avail the services of any Ad agency?

Yes No

6. .Do you have any tie up with any ad agency?

Yes NO

7. . If yes, then which of the following services do you avail?

Outdoor advertising

Indoor advertising

Designing

Digital advertising

Others


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8. .How successful do you think the Ad agency has been in keeping

its promises?

Completely successful moderately success Unsuccessful

Failed completely

9. . Are you satisfied with the current agencys tie up?

Yes no

10..If no, then what are the reasons for dissatisfaction?

Client servicing Rates Quality output

Timely Delivery

11..How much discount does the ad agency gives u?

5%-10% 10%-15% 15% -20%

12. what budget your organization wish to allocate for theadvertising?

Rs10000-15000 Rs30000-4000

Rs 20000-30000 RS 50000 above

13.Please rate the following criteria mentioned below which youare looking in an Ad agency?


68/72

Creativity

, Innovation

traditioanal media

web related servises

12. Do you know about the A9 advertising Pvt. ltd?

Yes No

14. If Yes, then please let us know the source from where you got

to know about A9 advertising?

From the friend.

From the business Partner

Any other please specify.

15. Would you like to work with A9 advertising Pvt. Ltd ?

Yes No

16. Which of the following services of A9 advertising Pvt. ltd wouldyou like to use?(multiple tick)

Designing Concept Building Web designingHoardings and Banners

Brochures Radio tie ups News Paper tie upsTV Channel tie ups

Internet PromotionEvent Management

Various Combo Packages of Above


69/72

.17. would u like to go for QUATERLY PACKAGE that A9 advertising pvtltd is offering?

Yes No


70/72


71/72


72/72

kunal market research

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