kurio // social brand framework
DESCRIPTION
A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.TRANSCRIPT
SOCIAL BRAND FRAMEWORK@jarilahdevuori & @ElliTuominen // @kurio_marketing
brand blueprint
brand promise & image
key visuals & slogans
#OLD
© Kurio 2014
mass media vs. social media
high control vs. low control
brand lives in the marketing dept. vs. the whole company lives the brand
slogans vs. evidence
campaigns vs. on-going
memorable vs. shareable
enter the social brand
© Kurio 2014
THE SOCIAL BRAND FRAMEWORK© Kurio 2014
purpose
connection
action
evidence
sociability
Does your brand have a purpose other than the bottom line? A reason and a right to exist?
Do your stakeholders feel a connection to your purpose? Do they know it?
Does your brand inspire action in key stakeholders of your company?
Do the actions turn into evidence of the brand?
Does the evidence engage relevant people? Does it spark a conversation and spread?
brand blueprint
brand promise & image
key visuals & slogans
§purposeconnectio
naction evidence
sociability
Does your brand have a purpose other than the bottom line? A reason and a right to exist 10 years from now?
© Kurio 2014
purposeconnectio
naction evidence
sociability
Do your key stakeholders feel a connection to your purpose?
© Kurio 2014
purposeconnectio
naction evidence
sociability
Does your brand inspire action in key stakeholders of your company?
© Kurio 2014
purposeconnectio
naction evidence
sociability
Do the actions turn into evidence of the brand?
© Kurio 2014
purposeconnectio
naction evidence
sociability
Does the evidence engage relevant people? Does it spark a conversation and spread? Have you found your sociability?
© Kurio 2014
